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Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

The Invisible Influences that Surround Us

The Invisible Influences that Surround Us

by @ Duct Tape Marketing

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

How to Give Your Content CPR

How to Give Your Content CPR

by @ Duct Tape Marketing

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]

What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

The post What Is Social Media Advertising? appeared first on .

The Importance of Choosing Yourself

The Importance of Choosing Yourself

by @ Duct Tape Marketing

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]

5 Revealing New Local Pack Click Through Rate Studies

by Mike Ramsey @ Nifty Marketing

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion...

The post 5 Revealing New Local Pack Click Through Rate Studies appeared first on Nifty Marketing.

How You Relate Content Marketing and SEO?

How You Relate Content Marketing and SEO?


AWR

Content marketing and SEO have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change.

Entrepreneurial Lessons Through Craft Beer

Entrepreneurial Lessons Through Craft Beer

by @ Duct Tape Marketing

Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]

Why You Need a Side Hustle

Why You Need a Side Hustle

by @ Duct Tape Marketing

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

The post Social Media: Paid vs. Organic appeared first on .

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

What Is Local SEO Marketing and Why Does It Matter?

What Is Local SEO Marketing and Why Does It Matter?


Blue Corona

What is local SEO marketing? Why does it matter? How can small businesses succeed at it? Find the answers to these and more in this post!

How to Create Influence with Your Writing

How to Create Influence with Your Writing

by @ Duct Tape Marketing

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama. My guest for this week’s […]

Want to Be Like Amazon?

Want to Be Like Amazon?

by @ Duct Tape Marketing

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

SEO at Christmas

by Jami Heward @ Nifty Marketing

Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in...

The post SEO at Christmas appeared first on Nifty Marketing.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

Building a Good Life

Building a Good Life

by @ Duct Tape Marketing

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]

Master These 3 Things and Your SEO Plan Will Come Together

by John Jantsch @ SEO – Duct Tape Marketing

Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing

Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just […]

The Hidden Personality Types That Drive Everything We Do

The Hidden Personality Types That Drive Everything We Do

by @ Duct Tape Marketing

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

How to Run Meetings Nobody Hates

How to Run Meetings Nobody Hates

by @ Duct Tape Marketing

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]

Why Great Leadership is About Great Self Awareness

Why Great Leadership is About Great Self Awareness

by @ Duct Tape Marketing

Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same. My guest for this week’s episode of the Duct […]

I Know You Are Tired of Hearing About Content, But . . .

I Know You Are Tired of Hearing About Content, But . . .

by @ Duct Tape Marketing

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]

Mastering Lean Metrics for Growth

Mastering Lean Metrics for Growth

by @ Duct Tape Marketing

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics. Understanding what you plan to measure and how you plan to collect […]

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Find Out Why Nobody is Finding Your Content

Find Out Why Nobody is Finding Your Content

by @ Duct Tape Marketing

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

SEO Content Gap Analysis Explained

by Joe Goers @

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

How to Use BuzzSumo to Smooth the Content Ride

by John Jantsch @ SEO – Duct Tape Marketing

How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing

Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results. Now, I’ve […]

Email Marketing: Why Does Content Matter?

by admin @ FireDrum Email Marketing

Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all companies the opportunity to boost revenues from product sales and offer their services to broad bases […]

How to Become a Millionaire Slowly

How to Become a Millionaire Slowly

by @ Duct Tape Marketing

How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jaime Tardy, founder of The Eventual […]

Be More Productive By Working Simply

Be More Productive By Working Simply

by @ Duct Tape Marketing

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

SmartSearch Marketing is Hiring Paid Media Experts

by Patricia Hursh @

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on… Career Opportunity SmartSearch Marketing is currently looking for a Senior Paid Media Specialist. The Senior Paid Media SpecialistLearn more

The post SmartSearch Marketing is Hiring Paid Media Experts appeared first on .

SEO Company Toronto ON | Customized Marketing Strategies

SEO Company Toronto ON | Customized Marketing Strategies


Imprezzio Marketing

If you’re not on top of the current trends in online marketing and SEO, you’re losing business. Let us design the perfect marketing package for you today!

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

The Beginners Guide to Simple Web Development

by Skip Kinzel @ Incite Digital Marketing

The Beginners Guide to Simple Web Development You have a new business and things are going well but you still don’t have your website up and running. Regardless of your...

The post The Beginners Guide to Simple Web Development appeared first on Incite Digital Marketing.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success

by @ Duct Tape Marketing

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]

How a Landing Page Service Increases Conversions

by Glen Moore @ Bear Fox Marketing

The Macy’s Department Store window displays at Christmastime are glorious, eye-catching, and nostalgic with the Miracle on 34th Street scenes. But, what if you only need a new pair of gym socks? Is it worth navigating the crowds for socks? A common mistake that business owners make is confusing a website’s homepage with a landing

The post How a Landing Page Service Increases Conversions appeared first on Bear Fox Marketing.

How to Negotiate As If Your Life Depended On It

How to Negotiate As If Your Life Depended On It

by @ Duct Tape Marketing

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]

5 Ways To Increase Facebook Ad Reach using Custom Audiences

by Guest Post @ Duct Tape Marketing

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing

With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no […]

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Getting Social with Your SEO Company

by Skip Kinzel @ Incite Digital Marketing

Getting Social with Your SEO Company Your website, mobile component and online reviews are nearly perfect reflections of your business, so the revenues should be pouring in as a result....

The post Getting Social with Your SEO Company appeared first on Incite Digital Marketing.

How to Make Yourself a KNOWN Brand

How to Make Yourself a KNOWN Brand

by @ Duct Tape Marketing

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]

Transcript of Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Transcript of Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct […]

SEO: Sticking to a Long-Term Plan Makes a Difference

by dreamscape @ Dreamscape Marketing

Addiction treatment programs and search engine optimization don’t really seem to have much in common. Upon closer inspection, however, the opposite is actually true. In working with some of the largest drug rehab centers in the country, Dreamscape Marketing has determined that SEO and addiction treatment share many similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why ... Read More

The post SEO: Sticking to a Long-Term Plan Makes a Difference appeared first on Dreamscape Marketing.

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

The Rules of Effective Copywriting

The Rules of Effective Copywriting

by @ Duct Tape Marketing

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]

San Diego SEO Company | Digital Marketing Agency | Main Path

San Diego SEO Company | Digital Marketing Agency | Main Path


Main Path

Formerly BRIM Agency - a digital marketing company and top tier SEO agency located in San Diego. Improve your websites peformance with our unique approach!

What Is Video Marketing

by webmaster @ Breakthrough SEO Marketing

What Is Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong online marketing campaigns incorporate video into the mix. Why is Video Marketing Important for Your Business? In such a fast-paced world, many consumers would rather […]

The post What Is Video Marketing appeared first on Breakthrough SEO Marketing.

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

SEO Marketing Agency & SEO Services in Utah | Big Leap

SEO Marketing Agency & SEO Services in Utah | Big Leap


Big Leap

Looking for organic SEO services? Big Leap is an SEO agency with a holistic approach to online marketing. We'll help you build & manage your presence online.

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Award-Winning eCommerce Marketing Agency | Inflow

Award-Winning eCommerce Marketing Agency | Inflow


Inflow

Inflow is an award-winning eCommerce marketing agency in Denver. We build successful SEO, PPC and CRO strategies for eCommerce brands around the world.

Customer Centric Digital Marketing Strategy

by Kevin Getch @ Webfor

I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first […]

The post Customer Centric Digital Marketing Strategy appeared first on Webfor.

Visual Tech Offers a New Lens on Local Search

by Natasha Anderson-Moncrieffe @ Rio SEO

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening […]

The post Visual Tech Offers a New Lens on Local Search appeared first on Rio SEO.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog


Social

Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today:

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

How to Free Up More Time In Your Work Week

How to Free Up More Time In Your Work Week

by @ Duct Tape Marketing

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

The Science of Pre-Suasion

The Science of Pre-Suasion

by @ Duct Tape Marketing

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Video Marketing

by webmaster @ Breakthrough SEO Marketing

Video-Marketing-Infographic

The post Video Marketing appeared first on Breakthrough SEO Marketing.

The Myth of the Starving Artist

The Myth of the Starving Artist

by @ Duct Tape Marketing

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be […]

Not Your Typical Marketing Trends Article…

by Skip Kinzel @ Incite Digital Marketing

Not Your Typical Marketing Trends Article… It’s 2017. And let’s face it: In today’s crazy, chaotic business world and given the rapid advance of technology, marketing trends come. And marketing...

The post Not Your Typical Marketing Trends Article… appeared first on Incite Digital Marketing.

The Key to Success? Taking Care of Your Community

The Key to Success? Taking Care of Your Community

by @ Duct Tape Marketing

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape […]

Serving Rich Local Results with Mary Bowling at #LSS2017

by Karisa Macias @ Rio SEO

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more […]

The post Serving Rich Local Results with Mary Bowling at #LSS2017 appeared first on Rio SEO.

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Local SEO Tips For Small Business Owners

Local SEO Tips For Small Business Owners

by @ Duct Tape Marketing

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO. […]

Why You Must Get Scrappy with Your Marketing

Why You Must Get Scrappy with Your Marketing

by @ Duct Tape Marketing

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going. My guest for this week’s episode of the Duct Tape […]

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

What is Google AMP & Why It Matters to You

by dreamscape @ Dreamscape Marketing

If you’re concerned about SEO on your company’s website, Dreamscape Marketing recommends that you pay close attention to Google AMP. All signs suggest that 2017 could be the year when Google AMP becomes truly important.   What exactly is Google AMP? AMP stands for Accelerated Mobile Pages, which is a system that enables websites to load faster—much faster actually—than they ... Read More

The post What is Google AMP & Why It Matters to You appeared first on Dreamscape Marketing.

Nifty Halloween Photo Contest

by NiftyDax @ Nifty Marketing

Nifty Halloween Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started a little competition to see who could take...

The post Nifty Halloween Photo Contest appeared first on Nifty Marketing.

Why You Should Put Profit First

Why You Should Put Profit First

by @ Duct Tape Marketing

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

The post Personable is profitable: A case to rethink your content marketing strategy appeared first on .

Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

How to Create Ridiculously Good Content

How to Create Ridiculously Good Content

by @ Duct Tape Marketing

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two […]

If It’s Too Good To Be True…

by dreamscape @ Dreamscape Marketing

Addiction treatment programs and search engine optimization have little in common. Of do they? Upon closer inspection, there are actually many similarities. Dreamscape Marketing has worked with some of the most successful drug rehab centers in the country. Based on our knowledge and experience in the drug rehab industry, we’ve discovered some interesting similarities between SEO and addiction treatment that. ... Read More

The post If It’s Too Good To Be True… appeared first on Dreamscape Marketing.

Are Local Landing Pages Really Doorway Pages?

by Nifty Lance @ Nifty Marketing

This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in...

The post Are Local Landing Pages Really Doorway Pages? appeared first on Nifty Marketing.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

This Week in Content Marketing: Advertising Industry Prepares for Plummet

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

Insights on Engagement

Insights on Engagement

by @ Duct Tape Marketing

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

SEO Inquiries | Search Engine Marketing Questions

SEO Inquiries | Search Engine Marketing Questions


FireDrum Email Marketing

FireDrum Internet Marketing offers a permission-based email marketing software solution.

Click Study Test: The New Google Local Stack

by Mike Ramsey @ Nifty Marketing

Now that the local search industry has decided what to call the newly replaced local carousel results  (Local Stack has a heavy lead) I thought it was high time we...

The post Click Study Test: The New Google Local Stack appeared first on Nifty Marketing.

How to Rock Your Personal Brand on LinkedIn

How to Rock Your Personal Brand on LinkedIn

by @ Duct Tape Marketing

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]

How to Get the Right Mindset for Prospecting and Sales

How to Get the Right Mindset for Prospecting and Sales

by @ Duct Tape Marketing

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

Marketing Auto Body Repair Businesses

by webmaster @ Breakthrough SEO Marketing

Race Ahead of Your Competitors by Building a Mobile-Friendly Website for Your Auto Body Repair Business. In today’s digitally driven world, there is no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running […]

The post Marketing Auto Body Repair Businesses appeared first on Breakthrough SEO Marketing.

SEO Services Search Engine Optimization

SEO Services Search Engine Optimization


Snap Agency

Snap Agency's #1 at SEO. We develop custom campaigns that include targeting, technical markup, content marketing and more.

Insights on Engagement

Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

7 Strategies Increase Your Website Conversion Ratio

by Glen Moore @ Bear Fox Marketing

Owning a website is a constant fight for attention. Any mistake you make will give your competitors an advantage!  Customers only have a limited attention to dish out on websites. If you’re not doing everything in your power to catch interest, then you’re losing out.  We’ve put together some tips to boost your conversion ratio

The post 7 Strategies Increase Your Website Conversion Ratio appeared first on Bear Fox Marketing.

Online Marketing for Veterinarians

by webmaster @ Breakthrough SEO Marketing

Click on the image or link below for important information for the future growth of your veterinarian practice! Marketing-for-Veterinarians

The post Online Marketing for Veterinarians appeared first on Breakthrough SEO Marketing.

Tips for Building and Managing Your Online Reputation

by John Jantsch @ SEO – Duct Tape Marketing

Tips for Building and Managing Your Online Reputation written by John Jantsch read more at Duct Tape Marketing

If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative […]

Create and Market Work That Lasts

Create and Market Work That Lasts

by @ Duct Tape Marketing

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers

by webmaster @ Breakthrough SEO Marketing

Do you know how many potential visitors you are missing by not having SEO done for you for online visibility? When you are missing out on visitors, it means that you are also missing out on customers. Visitors become leads and leads become customers. So you are failing to acquire customers and other opportunities if […]

The post You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers appeared first on Breakthrough SEO Marketing.

Is Being Congruent the Secret to Making More Money?

Is Being Congruent the Secret to Making More Money?

by @ Duct Tape Marketing

Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about. If you hang around a long-time entrepreneur for any length […]

The Science of Pre-Suasion

The Science of Pre-Suasion

by @ Duct Tape Marketing

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Future of Social Media Marketing

The Future of Social Media Marketing

by @ Duct Tape Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up. A recent study by Social Fresh, called the […]

Conductor - Content Intelligence Platform

Conductor - Content Intelligence Platform


Conductor

Get discovered online by customers who are looking to buy. Increase your marketing ROI with Conductor's content and SEO platform.

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

The Relationship Between Branding and Emotion

The Relationship Between Branding and Emotion

by @ Duct Tape Marketing

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]

How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

by @ Duct Tape Marketing

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

Why You Must Increase Your Negative Reviews

Why You Must Increase Your Negative Reviews

by @ Duct Tape Marketing

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

Holiday Email Marketing Guide 2017

by admin @ FireDrum Email Marketing

Sending Calendar, Engagement and Acquisition Tips, and  Exclusive Holiday Email Templates Download our free guide to improve your holiday email marketing strategy. We’re offering our best email acquisition and engagement tips, and sharing our holiday sending calendar. First Name Last Name Email Address*   Please ignore this text box. It is used to detect spammers. If […]

Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers

by Roger Janik @ Fair Marketing, Inc.

Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs page was still full of ads. In those days, you theoretically had 10 positions to choose from. Positions 1-3 appeared at the top of the page, and positions 4-10 appeared […]

The post Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers appeared first on Fair Marketing, Inc..

Getting Started With Authority Marketing

Getting Started With Authority Marketing

by @ Duct Tape Marketing

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]

What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like?

by @ Duct Tape Marketing

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

How to Use Integrations to Increase Productivity

How to Use Integrations to Increase Productivity

by @ Duct Tape Marketing

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]

Three Marketing Trends You Don’t Want To Ignore In 2017

by Skip Kinzel @ Incite Digital Marketing

Stay up-to-date with the latest in marketing trends to fine tune your marketing to your customers. Call (210) 477-4004 or sign up to schedule your free consultation!

The post Three Marketing Trends You Don’t Want To Ignore In 2017 appeared first on Incite Digital Marketing.

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Nifty Marketing = SEO + Local + Design + Content + PPC

Nifty Marketing = SEO + Local + Design + Content + PPC


Nifty Marketing

We are a Digital Marketing Agency that works with good people and businesses across the world. We help them grow. We do it from Idaho. Let's talk...

The Impact of Dynamic Communication

The Impact of Dynamic Communication

by @ Duct Tape Marketing

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why Local SEO is an Important Lead Generation Channel

Why Local SEO is an Important Lead Generation Channel

by @ Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website […]

SEO: There Are No Guarantees

by dreamscape @ Dreamscape Marketing

At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing. In our experience working with more than 100 drug ... Read More

The post SEO: There Are No Guarantees appeared first on Dreamscape Marketing.

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Is Podcasting for You?

Is Podcasting for You?

by @ Duct Tape Marketing

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]

Podcasting Best Practices

Podcasting Best Practices

by @ Duct Tape Marketing

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

Mobile SEO: Best Practices and Strategies for Mobile

Mobile SEO: Best Practices and Strategies for Mobile


Marketo Marketing Blog - Best Practices and Thought Leadership

Learn how to optimize your content for mobile users.You will learn effective tactics to develop a solid mobile SEO strategy to capture buyers and profits.

Why Leaders Eat Last with Simon Sinek

Why Leaders Eat Last with Simon Sinek

by @ Duct Tape Marketing

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

SEO: Measuring Progress Really Matters

by dreamscape @ Dreamscape Marketing

Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper: Measuring Progress Really Matters Patients don’t get better without frames ... Read More

The post SEO: Measuring Progress Really Matters appeared first on Dreamscape Marketing.

Everything You Need to Know About Podcasting

Everything You Need to Know About Podcasting

by @ Duct Tape Marketing

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]

How to Conduct Quality Link Building

by John Jantsch @ SEO – Duct Tape Marketing

How to Conduct Quality Link Building written by John Jantsch read more at Duct Tape Marketing

No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t […]

How to Conduct Your Own Total Online Presence Audit

by John Jantsch @ Duct Tape Marketing

How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing

Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or […]

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat

by Guest Post @ Duct Tape Marketing

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing

Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for […]

PPC Questions Answered: Part 2

by admin @ FireDrum Email Marketing

More Insights into Pay-Per-Click and Answers to Common Questions In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished with time. Use our tools for your SEO research and implement out tips for more […]

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

Innovative conversion formula increases sales leads for business websites

by Roger Janik @ Fair Marketing, Inc.

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary fairmarketing tool to improve online marketing ROI and profitability for businesses of all sizes. With the introduction of upConversions™, Fair […]

The post Innovative conversion formula increases sales leads for business websites appeared first on Fair Marketing, Inc..

5 Simple SEO Copywriting Tips For Small Businesses

by Guest Post @ SEO – Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small […]

Improve Your Business by Getting the Most Out of Your Data

Improve Your Business by Getting the Most Out of Your Data

by @ Duct Tape Marketing

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience

by @ Duct Tape Marketing

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a […]

SEO Services and 5 Reasons Your Company Should Invest

by Skip Kinzel @ Incite Digital Marketing

SEO Services and 5 Reasons Your Company Should Invest Your website is up, the mobile component remains busy and the online business is growing by leaps and bounds. It’s easy...

The post SEO Services and 5 Reasons Your Company Should Invest appeared first on Incite Digital Marketing.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy

by Roger Janik @ Fair Marketing, Inc.

Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands. This means a lot of the information about Real Time Ads, such as specifics on how it functions or how effective it might be, are actually quite vague. Still, this […]

The post Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy appeared first on Fair Marketing, Inc..

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Breakthrough SEO Video

by webmaster @ Breakthrough SEO Marketing

BREAKTHROUGH SEO MARKETING VIDEO Breakthrough SEO Marketing helps businesses and organizations differentiate themselves online, for example, with SEO videos. We also help our clients engage and communicate with their customers. We specialize in mobile responsive website design that is also search engine friendly. To help our clients become more visible online, we use online marketing […]

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The Multi-Location Business Guide to Recent Google My Business Updates

by krystal taing @ Rio SEO

Changes are constantly happening across the Google My Business landscape–changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a […]

The post The Multi-Location Business Guide to Recent Google My Business Updates appeared first on Rio SEO.

An Entrepreneur’s Journey to Success

An Entrepreneur’s Journey to Success

by @ Duct Tape Marketing

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Effective Web Design: Understanding Intuitive Page Layouts

by Skip Kinzel @ Incite Digital Marketing

Effective Web Design: Understanding Intuitive Page Layouts For every well-designed website, there’s also a handful of pages that are laid out with confusion as their main reaction among consumers. You...

The post Effective Web Design: Understanding Intuitive Page Layouts appeared first on Incite Digital Marketing.

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

Google Issues Warning to Follow the GMB Guidelines

by Imprezzio Marketing @ Imprezzio Marketing

Google just updated the Google My Business guidelines to add in a summary at the top that warns businesses not to create listings that are ineligible to appear on Maps (duplicates, fake addresses etc).  They also warn that failure to abide by these guidelines will result in the listing getting suspended: Summary: Listings on Google [...]

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Google Testing Removing Call Buttons from 3-Pack on Mobile

by Imprezzio Marketing @ Imprezzio Marketing

There have been a lot of news about the 3-pack in the last few days.  First, I heard announced at SMX that ads will be coming to the 3-pack.  The screenshot they showed me had the first listing in a 3-pack listed with an ad label on it, thus only leaving 2 organic positions below it. [...]

The post Google Testing Removing Call Buttons from 3-Pack on Mobile appeared first on Imprezzio Marketing.

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

by Guest Post @ SEO – Duct Tape Marketing

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing

How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people […]

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO: Motivation Is Crucial To Success

by dreamscape @ Dreamscape Marketing

Here’s something that you probably never would have guessed—a drug addiction program and SEO have a surprising number of things in common. Dreamscape Marketing’s new whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program” carefully details these similarities. The following is just one example. Motivation Is Crucial To Success You probably have a good idea of who recovers ... Read More

The post SEO: Motivation Is Crucial To Success appeared first on Dreamscape Marketing.

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

by krystal taing @ Rio SEO

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across […]

The post Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises appeared first on Rio SEO.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

What You Need to Know About Your Privacy Online

What You Need to Know About Your Privacy Online

by @ Duct Tape Marketing

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]

SEO Marketing Plan and Strategy

SEO Marketing Plan and Strategy


BrightEdge SEO Blog

Plan your SEO Marketing strategy using these key insights - from creating content and tracking SEO performance to working with agencies and more.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Is There Such a Thing As Work-Life Balance?

Is There Such a Thing As Work-Life Balance?

by @ Duct Tape Marketing

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and […]

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need

by @ Duct Tape Marketing

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

Keyword Research Beyond SEO

Keyword Research Beyond SEO

by @ Duct Tape Marketing

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple. Today, I believe that […]

How to Get Better at Public Speaking

How to Get Better at Public Speaking

by @ Duct Tape Marketing

How to Get Better at Public Speaking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Hugh Culver Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis. And I get  it – many people dream of a career as a highly paid speaker. But, there’s something that not enough people are […]

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Unlocking the Latest Changes in Google AdWords and YouTube Advertising

by Imprezzio Marketing @ Imprezzio Marketing

On July 11, Google quietly announced on the AdWords forum that a new remarketing option is now available: YouTube Remarketing lists – Now on search! What You Need To Start Remarketing to YouTube Viewers • Requires an AdWords account linked to a YouTube channel • Allows you to remarket to people who previously interacted with [...]

The post Unlocking the Latest Changes in Google AdWords and YouTube Advertising appeared first on Imprezzio Marketing.

Web Design and HTTPS: The Google Requirement is Here

by Skip Kinzel @ Incite Digital Marketing

Web Design and HTTPS: The Google Requirement is Here As the ruling entity of the search-engine world, Google is constantly updating and refining their techniques as more websites hit the...

The post Web Design and HTTPS: The Google Requirement is Here appeared first on Incite Digital Marketing.

Welcome post

by Roger Janik @ Fair Marketing, Inc.

RATHER THAN FORCE YOU INTOA COOKIE CUTTER SOLUTION, LET’S TALK ABOUT WHATYOU REALLY WANT. I want to increase my web traffic. Do you want immediate web traffic? Do you want large amounts of traffic but have time to wait for it? Smart choice. Building large amounts of traffic isn’t for the faint of heart. You […]

The post Welcome post appeared first on Fair Marketing, Inc..

Your Brand Identity

by webmaster @ Breakthrough SEO Marketing

Title: Everything You Need to Know to Optimize your Social Media, Blog and Local Listings Description: Secure your brand’s online presence through different online channels If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. If you’re a […]

The post Your Brand Identity appeared first on Breakthrough SEO Marketing.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Secrets to Finishing What You Start

Secrets to Finishing What You Start

by John Jantsch @ Duct Tape Marketing

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership

by @ Duct Tape Marketing

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry. But as most anyone who is seen as a thought leader will tell […]

Anatomy of an Optimal Local Landing Page Infographic

by Mike Ramsey @ Nifty Marketing

The post Anatomy of an Optimal Local Landing Page Infographic appeared first on Nifty Marketing.

Am I an Entrepreneur with ADD or Because of It?

Am I an Entrepreneur with ADD or Because of It?

by @ Duct Tape Marketing

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s […]

How Technical Communicators Can Contribute to Search Engine Optimization

by Chris Raulf @ Boulder SEO Marketing

On July 25, 2017, I presented a webinar entitled How Technical Communicators Can Contribute to Search Engine Optimization for Seek and Find, an IDEAS Online Conference. The two-day online conference featured five 60-minute concurrent sessions in two tracks and attendees were able to choose from 11 unique presentations. The below information is a summary of...

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

Getting Over the Stack: The Future of Local is Open

by Karisa Macias @ Rio SEO

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools […]

The post Getting Over the Stack: The Future of Local is Open appeared first on Rio SEO.

What Is SEO's Role in the Digital Marketing World?

What Is SEO's Role in the Digital Marketing World?


Search Engine Journal

SEO overlaps with so many disciplines within digital marketing. See how you stack up against other digital marketers with this online quiz.

SEO: Don’t Look For Shortcuts

by dreamscape @ Dreamscape Marketing

Is there a similarity between SEO and drug addiction treatment programs? Actually, the answer is a resounding, “Yes.” Dreamscape Marketing has worked with more than 100 drug rehab centers in every region of the country. In that time, we have discovered that SEO and addiction treatment share a surprising number of similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper ... Read More

The post SEO: Don’t Look For Shortcuts appeared first on Dreamscape Marketing.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

How Professional SEO Services Can Help Scale Your Business

by Glen Moore @ Bear Fox Marketing

As a business owner, you probably have limited knowledge about marketing. While you don’t need to be an expert, there are some marketing topics you’ll want to be aware of. One of the most widely used marketing techniques is search engine optimization (SEO). Businesses of all sizes and types use SEO for better visibility. In

The post How Professional SEO Services Can Help Scale Your Business appeared first on Bear Fox Marketing.

How to Master the Art of People

How to Master the Art of People

by @ Duct Tape Marketing

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills. The fact is that there are few simple habits that will allow you […]

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

The Guide to Figuring People Out

The Guide to Figuring People Out

by @ Duct Tape Marketing

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]

SEO Marketing Workshop - Jim McKinley - Leads Con Las Vegas 2018

SEO Marketing Workshop - Jim McKinley - Leads Con Las Vegas 2018


Leads Con Las Vegas 2018

Search Engine Optimization (SEO) Workshop: From Visibility to Revenue WHEN Tuesday March 15th, 8:00am – 12:00pm COST $195 through February 6th and $295 thereafter through the show *(Please note that this is an add-on price for the Pre-Conference Workshop only.  Attendees must be registered for the LeadsCon Conference.) *A light breakfast will also be provided. …

A Complete Guide to Effective Online Marketing

by Glen Moore @ Bear Fox Marketing

You know what get’s annoying? Articles on the web only giving you a single piece of the puzzle.  As a business owner, a piece doesn’t do you any good. You want all the pieces for obvious reasons. A puzzle without every piece isn’t complete.  We understand how you feel. So today, we’re handing you a

The post A Complete Guide to Effective Online Marketing appeared first on Bear Fox Marketing.

Weekend Favs September 16

by John Jantsch @ Duct Tape Marketing

Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Competitor Link Building the Nifty Way

by Devin Harper @ Nifty Marketing

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s...

The post Competitor Link Building the Nifty Way appeared first on Nifty Marketing.

How to Master Content Marketing

How to Master Content Marketing

by @ Duct Tape Marketing

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]

SEO: Expert Advisors Are Key

by dreamscape @ Dreamscape Marketing

As unlikely as it seems, there are similarities between SEO and addiction treatment programs. Dreamscape Marketing, a leader in effective digital marketing strategies for drug rehab centers, has created a new whitepaper on the subject. The following excerpt is just an example of the similarities we’ve observed: Expert Advisors Are Key Few patients can overcome drug addiction without help. It’s not ... Read More

The post SEO: Expert Advisors Are Key appeared first on Dreamscape Marketing.

Secrets to Finishing What You Start

Secrets to Finishing What You Start

by @ Duct Tape Marketing

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

Veterinarians Need Online Marketing Too!

by webmaster @ Breakthrough SEO Marketing

The post Veterinarians Need Online Marketing Too! appeared first on Breakthrough SEO Marketing.

What an Online Marketing Company Should be Doing for Your Business

by Skip Kinzel @ Incite Digital Marketing

What an Online Marketing Company Should be Doing for Your Business A company is essentially lost when they don’t have a website presence. Every business must have a website and...

The post What an Online Marketing Company Should be Doing for Your Business appeared first on Incite Digital Marketing.

Webfor Founder Interviewed on KGW

by Webfor @ Webfor

Being active in the community is important to Webfor’s founder, Kevin Getch. He recently spoke on the Portland Today Show about his involvement with two non-profit organizations, SEMpdx and Reading Results. Kevin is President of SEMpdx, one of the first non-profits in the U.S. established to support the digital marketing community. Each year SEMpdx chooses […]

The post Webfor Founder Interviewed on KGW appeared first on Webfor.

Speaking, Storytelling, and Making Sense of the World

Speaking, Storytelling, and Making Sense of the World

by @ Duct Tape Marketing

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

by Cameron Conaway @ Content Marketing Institute

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

It’s All About the Money: Grow Your Business With Social Marketing Campaigns

by Glen Moore @ Bear Fox Marketing

Advertising through social media is all the rage. Companies around the world are tapping into their social media potential for business growth. If you believe in your business and the growth it can have, then now is the time to use the necessary platforms. The ability to target your desired demographic is just a few

The post It’s All About the Money: Grow Your Business With Social Marketing Campaigns appeared first on Bear Fox Marketing.

Stuff Yourself on Quality SEO Learning This Weekend

by McKenzie Mortensen @ Nifty Marketing

With Thanksgiving just hours away, I’m sure you have been thinking, if not daydreaming, about all the food you’re going to eat. In that daydream, which of the options below...

The post Stuff Yourself on Quality SEO Learning This Weekend appeared first on Nifty Marketing.

How to Become a Thought Leader

How to Become a Thought Leader

by @ Duct Tape Marketing

How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant […]

How Web Development and Web Marketing Work Together

by Skip Kinzel @ Incite Digital Marketing

How Web Development and Web Marketing Work Together The Internet is a vast world that’s continually growing with companies popping up on the virtual horizon each day. To stand out...

The post How Web Development and Web Marketing Work Together appeared first on Incite Digital Marketing.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

Email Marketing Deployment Checklist

by admin @ FireDrum Email Marketing

Ready, Check, Launch – The Complete Email Marketing Deployment Checklist Download FireDrum’s free email marketing deployment checklist. Use, reuse, and share our checklist with your team to ensure consistency and accuracy with all of your email marketing campaigns. First Name Last Name Email Address* Please ignore this text box. It is used to detect spammers. […]

The Power of Little Ideas

The Power of Little Ideas

by @ Duct Tape Marketing

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

How to Get a Meeting With Anyone

How to Get a Meeting With Anyone

by @ Duct Tape Marketing

How to Get a Meeting With Anyone written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stu Heinecke Getting a meeting with the right prospects, influencers and mentors can make all the difference in the world when it comes to your business. But, you’ve probably also discovered that grabbing the attention of the right individuals doesn’t happen just because you picked up the phone and dialed them up. My […]

How to Market Unique Offerings in Senior Care

by dreamscape @ Dreamscape Marketing

Now more than ever, seniors want to live healthier lives during their retirement years, giving smart senior living communities a chance to uniquely market that aspect. Seniors appreciate opportunities to build lean muscle mass and increase their strength as well. A smart marketing program emphasizes various unique offerings to make their senior living communities more attractive. Many people—especially seniors—have a ... Read More

The post How to Market Unique Offerings in Senior Care appeared first on Dreamscape Marketing.

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

by John Jantsch @ SEO – Duct Tape Marketing

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it […]

Find More Ideal Customers with Buyer Personas

Find More Ideal Customers with Buyer Personas

by @ Duct Tape Marketing

Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win. But, what exactly is strategy? It’s many things I suppose, which one of the reasons it’s so vexing […]

6 Branding Ideas to Boost Your Business

by Glen Moore @ Bear Fox Marketing

In this era of digital marketing, the term “branding” has taken on a new meaning.  It’s not enough anymore to list your company in the phone book and advertise through flyers and other print handouts.  Rather, branding has come to mean establishing a 360-degree view of your business through multiple platforms including e-mail, social media,

The post 6 Branding Ideas to Boost Your Business appeared first on Bear Fox Marketing.

SEO for Growth

SEO for Growth

by @ Duct Tape Marketing

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]

How to Produce Content with a Limited Budget

How to Produce Content with a Limited Budget

by @ Duct Tape Marketing

How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast […]

What You Need to Know About Ads in the 3-Pack

by Joy Hawkins @ Imprezzio Marketing

Last year at a marketing conference in Seattle, Google first announced that they were testing ads in the 3-pack.  This peaked the interest of the people in the audience, myself included, as this would be game changer for Local SEO.  Google has been testing pay-to-play models in other industries but adding an ad in the [...]

The post What You Need to Know About Ads in the 3-Pack appeared first on Imprezzio Marketing.

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

Online Marketing Strategy Through Local Business Directories

by Skip Kinzel @ Incite Digital Marketing

Online Marketing Strategy Through Local Business Directories The Internet is a vast space that’s full of businesses in every genre. When you’re the little guy, it’s difficult to be seen...

The post Online Marketing Strategy Through Local Business Directories appeared first on Incite Digital Marketing.

Get Anybody to Do Anything You Want

Get Anybody to Do Anything You Want

by @ Duct Tape Marketing

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

Make Your Most Difficult Sale with Dealstorming

Make Your Most Difficult Sale with Dealstorming

by @ Duct Tape Marketing

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill a deal than buy anything. My guest for this week’s episode of the Duct Tape […]

Case Study: 40% of Sales from SEO

by Guest Post @ SEO – Duct Tape Marketing

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing

Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. So our SaaS company SendOwl decided to focus our […]

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Convert Your Ideas and Messages Into Memorable Narratives

Convert Your Ideas and Messages Into Memorable Narratives

by @ Duct Tape Marketing

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the […]

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

by Joe Pulizzi @ Content Marketing Institute

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

The post This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up appeared first on Content Marketing Institute.

Can A Salesperson Really Think Like a Marketer?

Can A Salesperson Really Think Like a Marketer?

by @ Duct Tape Marketing

Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth […]

Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction"

by Roger Janik @ Fair Marketing, Inc.

FOR IMMEDIATE RELEASE Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a “Winner of Distinction”   Houston, United States – Fair Marketing is a leading provider of online SEO services in Houston and beyond. It has recently become the proud recipient of the “Winner of Distinction” at the […]

The post Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction" appeared first on Fair Marketing, Inc..

How to Stay Top of Mind

How to Stay Top of Mind

by @ Duct Tape Marketing

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence […]

SEO: It Can Be Frustrating

by dreamscape @ Dreamscape Marketing

You probably never suspected that there was any connection between SEO and the addiction treatment program at your drug rehab center. Surprisingly, there are several similarities as highlighted in Dreamscape Marketing’s new whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program.” Here’s just one example: There May Be Frustration Despite a rehab patient’s best efforts, he or she ... Read More

The post SEO: It Can Be Frustrating appeared first on Dreamscape Marketing.

3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site

by Imprezzio Marketing @ Imprezzio Marketing

Update: September 12, 2016 – Yelp reviews are now no longer showing in the knowledge panel. See this article for more details. Google is now showing 3rd party review summaries in the knowledge panel for businesses and this is a huge win for anyone who is utilizing a service that gains them reviews on their [...]

The post 3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site appeared first on Imprezzio Marketing.

Using Local SEO for Store Locators

by Karisa Macias @ Rio SEO

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search […]

The post Using Local SEO for Store Locators appeared first on Rio SEO.

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

How to Delete a Review You Wrote on Google

by Imprezzio Marketing @ Imprezzio Marketing

I cannot believe I am writing this article but after 2 different people asked me this question in the last 24 hours, I attempted to delete a review I wrote and realized why people got confused. Like many things, this process should be simple but apparently is not. Here is what you need to do. [...]

The post How to Delete a Review You Wrote on Google appeared first on Imprezzio Marketing.

Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites

by webmaster @ Breakthrough SEO Marketing

Unless your website is optimized for Google’s mobile-friendly update, your rankings could disappear from Google’s mobile search results. It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your […]

The post Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites appeared first on Breakthrough SEO Marketing.

7 Useful Tips for Placing Ads on Facebook

by Glen Moore @ Bear Fox Marketing

Are you about to withdraw your Facebook ads because you’re losing money on them? You’ve tested a variety of images, tweaked your copy over and over again, and directed your campaigns at all sorts of different demographics. Yet, you’re still coming up empty-handed. It feels like you’re just throwing free money at Facebook at this

The post 7 Useful Tips for Placing Ads on Facebook appeared first on Bear Fox Marketing.

Is Your Comfort Zone Holding You Back?

Is Your Comfort Zone Holding You Back?

by @ Duct Tape Marketing

Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance […]

Google Announces Plan to Kill off MapMaker

by Imprezzio Marketing @ Imprezzio Marketing

I had a feeling this day was coming. Google MapMaker has been a product that served as the back-end editor for Google Maps for a long time but Google’s lack of communication, attention to the product, and lack of bug fixing has made me skeptical about their plans to keep the product around. As of today, [...]

The post Google Announces Plan to Kill off MapMaker appeared first on Imprezzio Marketing.

How the Best Social Media Campaigns Help SEO Rankings

by Glen Moore @ Bear Fox Marketing

Need to boost your SEO rankings? Social media is one of the key factors in getting the SEO you want. The best social media campaigns don’t just help your following on social media platforms – they boost your overall SEO. Of course, using social media for SEO means having the right approach. With a great

The post How the Best Social Media Campaigns Help SEO Rankings appeared first on Bear Fox Marketing.

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

How to Successfully Scale Your Business

How to Successfully Scale Your Business

by @ Duct Tape Marketing

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]

Faq-corporate

by Roger Janik @ Fair Marketing, Inc.

Frequently Asked Questions This Is Topic one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellente euismod turpis id maximus sodales. In tempor est sit amet diam porttitor, at lacinia turpis finibus. Mauris laoreet suscipit dictum. Vestibulum sit amet arcu pelle ntesque, sollicitudin tortor id, tincidunt lacus.Sed ut perspiciatis unde omnis iste natus error sit […]

The post Faq-corporate appeared first on Fair Marketing, Inc..

Digital Marketing Platform for Enterprise Brands | Rio SEO

Digital Marketing Platform for Enterprise Brands | Rio SEO


Rio SEO

Rio SEO provides management and local search marketing solutions at a global scale with a full-service, customizable open local platform.

Marketing Insights to Increase Growth and Exposure

Marketing Insights to Increase Growth and Exposure

by @ Duct Tape Marketing

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]

The Only Move That Matters Is Your Next One

The Only Move That Matters Is Your Next One

by @ Duct Tape Marketing

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

How to Get Found Using Ever-Changing Local SEO Tactics

How to Get Found Using Ever-Changing Local SEO Tactics

by @ Duct Tape Marketing

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Build Your Business on Content

How to Build Your Business on Content

by @ Duct Tape Marketing

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing

  Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and […]

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Who Should Attend LeadsCon?

by aiwpadmin @ Leads Con Las Vegas 2018

Those who desire accountability in their marketing spend and have results-driven marketing objectives – from per click to per inquiry. Attend to understand the ever evolving landscape of performance marketing and lead gen. LeadsCon is the event to get more business. Click here for the business categories attending LeadsCon.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

3 Takeaways From My Presentation on Local Search

by Kevin Chow @ Webfor

Businesses are constantly looking for the key SEO elements and quick wins they can implement on their website, so they can rank now. First, we as digital marketers need to educate business owners and new age marketers when it comes to search engine optimization (SEO) and local search. Yes, Google has vastly improved their ability […]

The post 3 Takeaways From My Presentation on Local Search appeared first on Webfor.

Local SEO Marketing Company, SEO Services | Webfor

Local SEO Marketing Company, SEO Services | Webfor


Webfor

Webfor provides Local SEO services to increase rankings in Google local search results. Local Search marketing provides best ROI. Call 503-512-0770 today!

Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

by @ Duct Tape Marketing

Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger […]

Are You Born for This?

Are You Born for This?

by @ Duct Tape Marketing

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one figure out what they want to be when they grow up? Is it in a […]

The Virtues of Team Leadership

The Virtues of Team Leadership

by @ Duct Tape Marketing

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

What’s the Difference Between Small Business and Large Enterprise SEO?

by Guest Post @ SEO – Duct Tape Marketing

What’s the Difference Between Small Business and Large Enterprise SEO? written by Guest Post read more at Duct Tape Marketing

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently. Like SEO. It’s important to note that just because the approaches to SEO are different, […]

What Personality and Poker Have to Do with Innovation

What Personality and Poker Have to Do with Innovation

by @ Duct Tape Marketing

What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]

4 Onsite SEO Tips You Can’t Put Off in 2017

by Guest Post @ SEO – Duct Tape Marketing

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing

Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your […]

Combining Content Marketing and SEO Strategy | Outbrain Blog

Combining Content Marketing and SEO Strategy | Outbrain Blog


outbrain.com

What is the difference between SEO and content marketing and how they overlap? How to define 2 solid strategies to work together to achieve high ROI.

Learn How to Speak Like a Pro

Learn How to Speak Like a Pro

by @ Duct Tape Marketing

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]

Making Data Sexy

Making Data Sexy

by @ Duct Tape Marketing

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Turn Your Hunch Into the Next Big Thing

Turn Your Hunch Into the Next Big Thing

by @ Duct Tape Marketing

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

A New Format for Business Listings on Google Maps?

by Imprezzio Marketing @ Imprezzio Marketing

As of this morning I’m seeing a big change on Google Maps to the way business listings are showing up on Desktop.  Here are the items I’ve seen that are missing: Nearby search Send to Phone feature Share button Suggest an Edit button Add a Photo Button As well, they have added: A call button to [...]

The post A New Format for Business Listings on Google Maps? appeared first on Imprezzio Marketing.

11 Internet Marketing Stats to Optimize Your Ads Online

by Guest Post @ Duct Tape Marketing

11 Internet Marketing Stats to Optimize Your Ads Online written by Guest Post read more at Duct Tape Marketing

Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising […]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Google My Business (Finally) Adds Advice for Working with SEO Companies

by Imprezzio Marketing @ Imprezzio Marketing

This morning there is a link in the Google My Business Guidelines that is all about working with 3rd parties. This page lists all of Google’s recommendations on how to know your are picking a good/reputable Local SEO company. Here are a few of the items that I found especially helpful for business owners to [...]

The post Google My Business (Finally) Adds Advice for Working with SEO Companies appeared first on Imprezzio Marketing.

Anatomy of the Perfect Product Landing Page

by Glen Moore @ Bear Fox Marketing

The landing page you send prospects to is one of the most important pieces of the digital marketing puzzle. Yet, so many companies overlook the significant impact landing pages have on their conversion rates. About 44% of clicks to B2B companies are directed towards a home page – no specific landing page. This is likely

The post Anatomy of the Perfect Product Landing Page appeared first on Bear Fox Marketing.

How to make sure your dealer locator tools are optimized for local SEO

by Rio SEO @ Rio SEO

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out […]

The post How to make sure your dealer locator tools are optimized for local SEO appeared first on Rio SEO.

Email Marketing Myths BUSTED

by admin @ FireDrum Email Marketing

Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex – especially with the outdated and incorrect information circulating – but it’s not an excuse to stray from or abandon that marketing channel. On average, marketers see a $38 ROI for every $1 invested into emails. Have you seen […]

OUR MISSION

by Roger Janik @ Fair Marketing, Inc.

Who we are Integrity Partnership Family close Optimization Passion Community Culture

The post OUR MISSION appeared first on Fair Marketing, Inc..

What’s New At LeadsCon Las Vegas?

by aiwpadmin @ Leads Con Las Vegas 2018

With over 3000 attendees, 100+ speakers and 25+ sessions, and tons of official networking opportunities and unlimited opportunities to connect with thought leaders,peers and prospects, LeadsCon Las Vegas is the most important event for Lead Gen and Performance Marketing—anywhere.

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

OUR METHODOLOGY

by Roger Janik @ Fair Marketing, Inc.

F.A.I.R. is our unique marketing system for online success and accountability. After years of trial and error we’ve developed an intelligent and scientific approach to ensure success. Formula Proprietary Scientific Approach Automation Holistic Turnkey Marketing Inbound Leads Value on Performance Return on Investment Lead Generation Systems

The post OUR METHODOLOGY appeared first on Fair Marketing, Inc..

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

How to Use Organic SEO to Rank in Google’s Local 3-Pack

by Rio SEO @ Rio SEO

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of […]

The post How to Use Organic SEO to Rank in Google’s Local 3-Pack appeared first on Rio SEO.

Rolling Out The Red Carpet For Your Customers

Rolling Out The Red Carpet For Your Customers

by @ Duct Tape Marketing

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Brave SEO Marketing | Seattle, WA

Brave SEO Marketing | Seattle, WA


Brave SEO Marketing

As an online marketing expert, one of the most common questions I get asked from Seattle business owners is after having a website what is better to invest in, search engine optimization (SEO) or advertising?

How the Google AdWords App for iOS helps us better serve our customers

by Roger Janik @ Fair Marketing, Inc.

Our PPC managers don’t just sit comfortably at their desks. They’re on the go quite often, which is why having an AdWords mobile app available to both major mobile devices is great news. Once, the AdWords app was only available to Android users, but recently it became available to iPhone users, too. The AdWords app […]

The post How the Google AdWords App for iOS helps us better serve our customers appeared first on Fair Marketing, Inc..

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

PRODUCT OFFERINGS

by Roger Janik @ Fair Marketing, Inc.

EFFECTIVE STRATEGIES. PROVEN RESULTS. HARNESS THE POWER OF FAIR MARKETING We apply our proprietary marketing formula to each of our service offerings—at the core, Fair Leads Automation. This winning methodology is 100% unique and has been developed in-house over many years of trial and error.

The post PRODUCT OFFERINGS appeared first on Fair Marketing, Inc..

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

What’s New in Local SEO for 2017

by Chad Klingensmith @ Rio SEO

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO’s third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are […]

The post What’s New in Local SEO for 2017 appeared first on Rio SEO.

5 Ways to Supercharge Your Custom Audience

by Guest Post @ Duct Tape Marketing

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing

If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that […]

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

Do You Fascinate?

Do You Fascinate?

by @ Duct Tape Marketing

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing

Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. […]

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Reach for the Stars with Review Management

by John Toth @ Rio SEO

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold […]

The post Reach for the Stars with Review Management appeared first on Rio SEO.

Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

The Ultimate List of Local Link Building Ideas

by Mike Ramsey @ Nifty Marketing

The post The Ultimate List of Local Link Building Ideas appeared first on Nifty Marketing.

Why We’re All Still Talking About Social Media

Why We’re All Still Talking About Social Media

by @ Duct Tape Marketing

Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

Be the Best Vet in Town through Digital Marketing

by webmaster @ Breakthrough SEO Marketing

Can Pet Owners Find You When They Look for a Vet Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use […]

The post Be the Best Vet in Town through Digital Marketing appeared first on Breakthrough SEO Marketing.

Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

The post Assessing Your SEO Vitals appeared first on .

Don’t Be Afraid of SEO: 10 SEO Marketing Tips

Don’t Be Afraid of SEO: 10 SEO Marketing Tips


Business 2 Community

How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and…

5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services

by Glen Moore @ Bear Fox Marketing

So, you’re ready to take the next step for your business and propel your marketing strategies to the next level?  Using digital marketing services is an obvious choice. After all, there are over 300 million internet users in North America alone! It’s no wonder that digital marketing is so effective. With this being such a popular

The post 5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services appeared first on Bear Fox Marketing.

Attributes Are Finally Coming to the Google My Business Dashboard

by Imprezzio Marketing @ Imprezzio Marketing

As of today, I’m seeing attributes showing up inside the Google My Business dashboard. In the past, users could add attributes to listings via the Google Maps App.  This is the first time we’ve seen these show up to business owners via the Google My Business dashboard. Here is an example of one I saw [...]

The post Attributes Are Finally Coming to the Google My Business Dashboard appeared first on Imprezzio Marketing.

How to Create a Core Message

How to Create a Core Message

by @ Duct Tape Marketing

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey. Using my own […]

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

Get Rich Today by Teaching

Get Rich Today by Teaching

by @ Duct Tape Marketing

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]

The Result of Installing a Marketing System

The Result of Installing a Marketing System

by @ Duct Tape Marketing

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]

SmartSEO | SEO & Marketing Services

SmartSEO | SEO & Marketing Services


ThemeForest

CURRENT VERSION 1.6.1 (see Change log at the bottom of this page) SmartSEO is a fresh and modern WordPress Theme for your agency website. Designed according to all the latest trends and tech...

Is Growth Hacking for You?

Is Growth Hacking for You?

by @ Duct Tape Marketing

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]

Brick Marketing - Boston Massachusetts SEO Company

Brick Marketing - Boston Massachusetts SEO Company


Brick Marketing - SEO Marketing Solutions Company

Brick Marketing is a Boston Massachusetts based, full service SEO firm that helps companies increase website visitors.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Will Your Product Launch Fly?

Will Your Product Launch Fly?

by @ Duct Tape Marketing

Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what? […]

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

How to Think About Hustle

How to Think About Hustle

by @ Duct Tape Marketing

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

Sonic Branding and the New Rules of Marketing and PR

Sonic Branding and the New Rules of Marketing and PR

by @ Duct Tape Marketing

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

How to Network Effectively

How to Network Effectively

by @ Duct Tape Marketing

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]

SEO basics: What is content marketing? • Yoast

SEO basics: What is content marketing? • Yoast


Yoast

Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

How Live-Streaming is Changing Social Media

How Live-Streaming is Changing Social Media

by @ Duct Tape Marketing

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

Local Content + Scale + Creativity = Awesome

by Mike Ramsey @ Nifty Marketing

This is my presentation about local content strategy.

The post Local Content + Scale + Creativity = Awesome appeared first on Nifty Marketing.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

Illuminate the Path Forward

Illuminate the Path Forward

by @ Duct Tape Marketing

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this topic over the last few years, but few people know how to craft a great […]

Inspire New Patients to Take Action Through Conversion Rate Optimization

by Jason Wright @ Webfor

Changing your life begins with a deeply personal internal battle. You’re fighting against bad habits, the people in your life and demons that bring you down. There's no greater pressure or fear in the world than your health and the health of your family. This is a story about people, people like me.

The post Inspire New Patients to Take Action Through Conversion Rate Optimization appeared first on Webfor.

SEO Basics: Content Marketing Success Tips

SEO Basics: Content Marketing Success Tips


Content Marketing Institute

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO for content marketing success. Get the SEO essentials.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

Transcript of Secrets to Finishing What You Start

by John Jantsch @ Duct Tape Marketing

Transcript of Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals […]

Tips for Attracting Local Clients

Tips for Attracting Local Clients

by @ Duct Tape Marketing

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

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