TXSEO1.com

Google Organic Update: Fred?

by Steve Haar @

Tue Mar 14 09:33:46 PDT 2017

They are calling it Fred. That’s the name being given to the Google update that hit on March 8th. It is getting a lot of attention in the SEO worlds, as you can imagine. No one really knows what the change is, but the speculation is that it relates to inbound linking. Every time Google […]

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Google PPC vs. Social Media Marketing: Which Is Right For Your Business?

by Peter Cunningham @ Keyword Performance, LLC.

Thu Sep 14 07:09:28 PDT 2017

Digital marketing is a big tent. There’s SEO, content marketing, direct email-marketing, display advertising, native advertising, influencer marketing, inbound marketing, drip marketing and a whole lot more. But for most small and medium-sized businesses (SMBs), digital marketing comes down to search engine marketing (PPC with Google AdWords or Bing Ads) and social media marketing. For […]

The post Google PPC vs. Social Media Marketing: Which Is Right For Your Business? appeared first on Keyword Performance, LLC..

Webinar: Soar into Social Advertising Greatness

by Adrienne Morgan @ Sparxoo

Thu Jun 01 14:21:28 PDT 2017

Join Sparxoo’s VP of Digital Marketing, Joey Baird and VP of Strategic Growth, Adrienne Morgan as we dive into how to create social media advertising campaigns–everything from channel selection, to audience targeting, and technical implementation for measurement, and ongoing optimization.

The post Webinar: Soar into Social Advertising Greatness appeared first on Sparxoo.

Aligning Data Analytics and Storytelling for Business Leaders

by Alexis Demeo @ BusinessOnline

Tue Jun 27 09:39:14 PDT 2017

The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.

Small Business SEO Advantages

by Stephan Futeral @ DigitalCoast Marketing LLC

Wed Mar 01 07:38:35 PST 2017

As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (seo). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and large businesses dominating the search engines. Large corporations have access to hundreds of thousands of dollars [...]

The post Small Business SEO Advantages appeared first on DigitalCoast Marketing LLC.

3 Key SEO Trends For 2017

by Eugen Donhauser @ Performics

Wed May 24 06:09:13 PDT 2017

Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]

The post 3 Key SEO Trends For 2017 appeared first on Performics.

How to Market Unique Offerings in Senior Care

by dreamscape @ Dreamscape Marketing

Tue Feb 14 20:00:00 PST 2017

Now more than ever, seniors want to live healthier lives during their retirement years, giving smart senior living communities a chance to uniquely market that aspect. Seniors appreciate opportunities to build lean muscle mass and increase their strength as well. A smart marketing program emphasizes various unique offerings to make their senior living communities more attractive. Many people—especially seniors—have a ... Read More

The post How to Market Unique Offerings in Senior Care appeared first on Dreamscape Marketing.

Cheap SEO: Why You Get What You Pay For

by Bruce @ Netmark

Fri Jan 13 09:07:51 PST 2017

The Myth of Cheap SEO Tell me honestly. Is your dream of SEO the following: ‘I will pay for someone to do SEO  if and when […]

The post Cheap SEO: Why You Get What You Pay For appeared first on Netmark.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Blog – Mainstreethost

Tue Sep 12 03:48:27 PDT 2017

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

Web Optimization Strategies for Visual Artists

by BTW Team @ Break The Web

Wed Jun 14 06:14:43 PDT 2017

Etsy is now making it feasible for visual artists to present their crafts and have the opportunity to sell them. It is a perennial problem for artists to find a market for their work, so Etsy is a great platform for them to find a voice for what they are passionate about. Now, artists do […]

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

Wed Aug 23 08:00:57 PDT 2017

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

Is ‘SEO’ Changing? Yes, Business Owners Take Notice

by elementiq @ Search Engine Optimization – ElementIQ – Digital Marketing Agency

Thu Apr 09 08:30:00 PDT 2015

One of the great things about the digital marketing industry is that it’s always changing. Flat out – it’s always changing. Google changes its algorithm. Social networks rise and fall. Search behaviour changes. Buying behaviour changes. All this change makes things enjoyable though. How we do things as an agency now is, in some ways,
Read more

The post Is ‘SEO’ Changing? Yes, Business Owners Take Notice appeared first on ElementIQ - Digital Marketing Agency.

SEO: Measuring Progress Really Matters

by dreamscape @ Dreamscape Marketing

Thu Jan 19 20:00:08 PST 2017

Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper: Measuring Progress Really Matters Patients don’t get better without frames ... Read More

The post SEO: Measuring Progress Really Matters appeared first on Dreamscape Marketing.

SEO vs. PPC, Which One Is For Me

by Steve Haar @

Sat Apr 01 19:41:58 PDT 2017

Clients ask about SEO vs. PPC, which is better. Like so many things, the answer depends. Before we look at the question, let’s be sure we are on the same page regarding what SEO and PPC are. SEO Definition SEO, or Search Engine Optimization, refers to the activity focused on getting a web page to […]

The post SEO vs. PPC, Which One Is For Me appeared first on .

20 Free Social Media Guides for B2B Marketers

by Andrew Choco @ Directive Consulting

Wed Jun 29 08:44:12 PDT 2016

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

The post 20 Free Social Media Guides for B2B Marketers appeared first on Directive Consulting.

What are the Advantages of Advertising on LinkedIn?

by Stephan Futeral @ DigitalCoast Marketing LLC

Wed Apr 05 10:01:29 PDT 2017

As a digital marketing agency in Charleston, South Carolina, we help clients produce effective advertising campaigns for LinkedIn. LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 400 million members, it makes sense that businesses and professionals are taking advantage of the site. Many are unaware of the [...]

The post What are the Advantages of Advertising on LinkedIn? appeared first on DigitalCoast Marketing LLC.

5 Ways to Get Reviews for Your B2B Business

by Kathryn Ross @ Directive Consulting

Tue Apr 07 01:35:45 PDT 2015

Your customer is searching. The question is, will they find you? If you’re customer is able to find you, chances are they’re looking for something specific. What are they looking...

The post 5 Ways to Get Reviews for Your B2B Business appeared first on Directive Consulting.

How Have SEO Services Changed Over the Past Three Years?

by Dan Morley @ Netmark

Mon Nov 21 09:27:19 PST 2016

By Dan Morley CEO at Netmark.com Three years ago, in late 2013, most of the Digital Marketing industry was still trying to figure out how to […]

The post How Have SEO Services Changed Over the Past Three Years? appeared first on Netmark.

How to Recover from a Google Backlinks Penalty – Webinar Archive

by Apogee Results @ Apogee Results

Tue May 20 09:22:05 PDT 2014

How to Recover from a Google Backlinks Penalty – Webinar Archive Did you know that Google gives over 400,000 penalties every month? Your site could be next. Check out this webinar if you have a penalty, or if you’d like to make sure to avoid a penalty in the future. Josh Butler, SEO Manager with […]

The post How to Recover from a Google Backlinks Penalty – Webinar Archive appeared first on Apogee Results.

The Top 3 Skills Needed on an Elite Digital Marketing Team

by Jessica Wegmann @ Onimod Global

Thu Aug 31 12:54:36 PDT 2017

Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming. While hard work and determination can certainly increase [...]

The post The Top 3 Skills Needed on an Elite Digital Marketing Team appeared first on Onimod Global.

Global Performance Marketing Agency, Performics, Launches in New Zealand

by Performics @ Performics

Mon Jul 31 13:57:18 PDT 2017

Performics New Zealand launched on August 1, 2017 giving local market clients access to an expanded digital service offering and global performance marketing expertise. Performics offers […]

The post Global Performance Marketing Agency, Performics, Launches in New Zealand appeared first on Performics.

5 Easy Social Media Hacks To Better Engage Your Audience

by Karmen Clark @ ElementIQ – Digital Marketing Agency

Thu Aug 24 12:24:05 PDT 2017

Social media is a frequently overlooked realm of digital marketing. It tends to be an afterthought in business, with leads and immediate results as a priority. The truth is that your presence on social media is essential in modern marketing. Your social accounts are like your digital business card. They represent what you want to
Read more

The post 5 Easy Social Media Hacks To Better Engage Your Audience appeared first on ElementIQ - Digital Marketing Agency.

4 Skills You Won’t Learn From Your Content Management System

by Adam Koontz @ SEMbyotic

Mon May 04 05:38:00 PDT 2015

TL;DR Don’t change your URLs without properly redirecting the old ones. Be sure to adopt proper file naming conventions so that your links won’t break. Size your images properly to prevent slow page load times and improper image rendering. Add your title tags and descriptions for optimal display on search engines. Bonus tip: Open links […]

The post 4 Skills You Won’t Learn From Your Content Management System appeared first on SEMbyotic.

Beginner’s Guide: Getting Started with Google My Business

by Lincoln Chan @ ElementIQ – Digital Marketing Agency

Mon Jul 24 12:31:58 PDT 2017

Google’s business listings first emerged in 2004 under the name “Google Local”. Over the years it has evolved from Google Local, to Google Maps, to Google Places, to Google+ Local and now Google My Business (with perhaps a few more lesser-known names in between). Because Google My Business is so heavily integrated into Google Search,
Read more

The post Beginner’s Guide: Getting Started with Google My Business appeared first on ElementIQ - Digital Marketing Agency.

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Wed May 24 07:15:03 PDT 2017

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

The Right Recipe: Blending Paid and Organic Search Campaigns

by Sean Thomas Martin @ Directive Consulting

Fri Oct 21 17:28:22 PDT 2016

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search...

The post The Right Recipe: Blending Paid and Organic Search Campaigns appeared first on Directive Consulting.

B2B Marketing Segmentation for Every Stage of the Funnel

by Kathryn Ross @ Directive Consulting

Thu Jun 08 12:07:38 PDT 2017

As a company grows, marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout...

The post B2B Marketing Segmentation for Every Stage of the Funnel appeared first on Directive Consulting.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

Mon Sep 11 12:17:28 PDT 2017

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

by Brad Smith @ Directive Consulting

Thu Aug 10 14:00:27 PDT 2017

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like...

The post Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing appeared first on Directive Consulting.

What Is Social Media Advertising?

by Michael Hopson @

Tue Aug 15 13:47:46 PDT 2017

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

The post What Is Social Media Advertising? appeared first on .

How Much Should I Pay For SEO Services?

by Steve Haar @

Sun Jun 25 14:58:53 PDT 2017

I’ve been in the digital market space for 20 years and this question, “how much should I pay for Search Engine Optimization?” is perhaps the hardest to answer. The elements that go into SEO are highly dependent on variables that agencies or SEO service providers need to identify before they can provide a valid estimate. […]

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5 Contact Form Plugins For Your WordPress Website

by John Walker @ Talent Evolution – a digital marketing agency

Tue Mar 07 12:38:55 PST 2017

If you are not using a form on your website designed to capture leads or provide a way for website visitor to contact you, you are missing out on a way of maximizing the effect of your website presence. We use forms in varies ways to meet the marketing objectives of our clients. Whether it’s

The post 5 Contact Form Plugins For Your WordPress Website appeared first on Talent Evolution - a digital marketing agency.

Three Unique Qualities to Look For in an Account Manager

by Ryan Doser @ Onimod Global

Mon Aug 28 12:21:32 PDT 2017

Finding the right and qualified account manager to run digital marketing campaigns can be challenging. It's expected that applicants have some knowledge in seo, sem, social media advertising, etc. but what are other qualities that make someone stand out? This post will explore three "non-traditional" qualities that separates one ppc account manager candidate from another. [...]

The post Three Unique Qualities to Look For in an Account Manager appeared first on Onimod Global.

8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

by Sean Thomas Martin @ Directive Consulting

Fri Jun 02 17:14:53 PDT 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make...

The post 8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them) appeared first on Directive Consulting.

SEO: Expert Advisors Are Key

by dreamscape @ Dreamscape Marketing

Sun Jan 08 20:00:03 PST 2017

As unlikely as it seems, there are similarities between SEO and addiction treatment programs. Dreamscape Marketing, a leader in effective digital marketing strategies for drug rehab centers, has created a new whitepaper on the subject. The following excerpt is just an example of the similarities we’ve observed: Expert Advisors Are Key Few patients can overcome drug addiction without help. It’s not ... Read More

The post SEO: Expert Advisors Are Key appeared first on Dreamscape Marketing.

Social Media Advertising FAQ

by Rachel Dankof @

Fri Aug 18 07:44:00 PDT 2017

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

Mobilegeddon is Here April 21—and it Affects More Than SEO Agencies

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Mon Apr 20 15:57:51 PDT 2015

Is your site ready for Google’s newest crackdown? Mobilegeddon hits tomorrow. Google’s latest update to […]

The post Mobilegeddon is Here April 21—and it Affects More Than SEO Agencies appeared first on Cement Marketing.

How to Remove Your Unwanted Web Pages from Google

by Drew Rigler @ Infinity Digital Agency

Fri Feb 10 11:58:32 PST 2017

Getting your website ranked in Google is usually a huge priority for site owners and SEO’s. The goal is to work on great content, have it index, rank and be seen by the public. What happens if you have content that you don’t want Google to cache or content that has cached and you need

The post How to Remove Your Unwanted Web Pages from Google appeared first on Infinity Digital Agency.

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

by Roman Randall @ Summit Digital Marketing

Thu Mar 31 12:14:45 PDT 2016

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, […]

What Is Search Engine Optimization And Why Do You Need It

by Max Jennings @ Infinity Digital Agency

Fri Feb 10 05:06:15 PST 2017

The post What Is Search Engine Optimization And Why Do You Need It appeared first on Infinity Digital Agency.

What is B2B Marketing? Get Answers

by Garrett Mehrguth @ Directive Consulting

Fri May 27 08:15:05 PDT 2016

B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.

The post What is B2B Marketing? Get Answers appeared first on Directive Consulting.

Proven Method to Learn Anything Fast

by Joseph Jin Hyuk Lee @ ElementIQ – Digital Marketing Agency

Thu Jul 27 09:00:47 PDT 2017

The 10,000 Hour Rule to Mastery?   Image Source: LA Times   We’ve all heard about the 10,000 hour rule to mastery in a field. But how long does it take to be good at something? I transitioned into the tech industry a year ago and there seems to be an endless amount of things
Read more

The post Proven Method to Learn Anything Fast appeared first on ElementIQ - Digital Marketing Agency.

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

Mon Aug 14 08:29:28 PDT 2017

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

by Brad Smith @ Directive Consulting

Wed Jul 26 23:07:06 PDT 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap...

The post Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization appeared first on Directive Consulting.

Why Does Google Rank Some Sites Higher Than Others?

by Katie Applebaum @ Search Engine Optimization – ElementIQ – Digital Marketing Agency

Mon Jul 31 09:30:46 PDT 2017

You often hear business owners saying “I want to rank first” for their targeted keywords. That is because on average, 71.33% of searchers click on results shown on the first page. Page two and three get only 5.59% of clicks. And on the first page alone, the top 5 results account for 67.60% of clicks.
Read more

The post Why Does Google Rank Some Sites Higher Than Others? appeared first on ElementIQ - Digital Marketing Agency.

A Primer on Facebook Advertising

by DigitalCoast Marketing @ DigitalCoast Marketing LLC

Sun Jan 24 15:32:54 PST 2016

Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is almost unbeatable. It’s not just young people on Facebook nowadays, it’s everyone. And that includes your next [...]

The post A Primer on Facebook Advertising appeared first on DigitalCoast Marketing LLC.

How to Build a Successful Loyalty Program for Your eCommerce Store

by Ron Dod @ Visiture

Mon Aug 28 14:07:45 PDT 2017

Hate Reading? Click Here for the Summary Companies continue to join the club, adding loyalty programs in an effort to improve customer retention. There’s good reason for that. The average number of loyalty programs a consumer is enrolled in has grown to more than 14. That’s up from 11 memberships in 2014. Hoping to benefit […]

The post How to Build a Successful Loyalty Program for Your eCommerce Store appeared first on Visiture.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

Wed Apr 05 02:53:19 PDT 2017

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Mainstreethost

Mon Aug 28 05:00:15 PDT 2017

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

Visiture Makes the Inc. 5000 List for 2017

by Brittany Currie @ Visiture

Wed Aug 16 06:53:28 PDT 2017

Visiture Ranks No. 1665 on the 2017 Inc. 5000 with Three-Year Sales Growth of 235%     CHARLESTON, S.C., Aug. 16, 2017 – Inc. Magazine today ranked Visiture on its 37th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.  Visiture, an eCommerce Search Marketing Agency with offices in Atlanta, Georgia and […]

The post Visiture Makes the Inc. 5000 List for 2017 appeared first on Visiture.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

The Ultimate Guide for Hiring Social Media Marketing Companies

by Emma Siemasko @ Directive Consulting

Thu May 12 16:26:28 PDT 2016

When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.

The post The Ultimate Guide for Hiring Social Media Marketing Companies appeared first on Directive Consulting.

What is Influencer Marketing and How Does It Work?

by Cintia Miranda @ Pulse Marketing Agency

Mon Aug 21 08:27:51 PDT 2017

You may have seen it before as you’ve scrolled through Facebook or watched a video on Youtube – someone you recognize (maybe one of your favorite food bloggers or a […]

The post What is Influencer Marketing and How Does It Work? appeared first on Pulse Marketing Agency.

User Generated Content: The Key to Mastering Social Media?  

by Cintia Miranda @ Pulse Marketing Agency

Mon Aug 28 12:36:09 PDT 2017

Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of […]

The post User Generated Content: The Key to Mastering Social Media?   appeared first on Pulse Marketing Agency.

B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

by Sean Thomas Martin @ Directive Consulting

Mon Jun 12 08:42:42 PDT 2017

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough...

The post B2B vs B2C Marketing: The Differences Every Search Marketer Should Know appeared first on Directive Consulting.

Learning from Tasty

by Snap Agency @ Snap Agency

Tue Aug 22 09:41:36 PDT 2017

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

SEO: Sticking to a Long-Term Plan Makes a Difference

by dreamscape @ Dreamscape Marketing

Thu Jan 26 20:00:25 PST 2017

Addiction treatment programs and search engine optimization don’t really seem to have much in common. Upon closer inspection, however, the opposite is actually true. In working with some of the largest drug rehab centers in the country, Dreamscape Marketing has determined that SEO and addiction treatment share many similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why ... Read More

The post SEO: Sticking to a Long-Term Plan Makes a Difference appeared first on Dreamscape Marketing.

How To Write Copy For The Web

by Karmen Clark @ ElementIQ – Digital Marketing Agency

Mon Aug 14 12:16:24 PDT 2017

The internet is filled with every different type of writing you can think of. So how do you make your words stand out? Good copy attracts people, it motivates them and inspires action! It is useful in sales, marketing, educating and even simply entertaining. Without copy, there would be no content on the web. Copy
Read more

The post How To Write Copy For The Web appeared first on ElementIQ - Digital Marketing Agency.

How to Improve Your Organic Reach on Facebook

by Cintia Miranda @ Pulse Marketing Agency

Tue Sep 12 10:28:23 PDT 2017

Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner.  The bad news is that this figure will […]

The post How to Improve Your Organic Reach on Facebook appeared first on Pulse Marketing Agency.

BusinessOnline highlighted as Top Digital Marketing Agency by Clutch!

by Rachel Ready @ BusinessOnline

Fri Jun 16 09:17:55 PDT 2017

As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]

5 Simple Ways to See if Your AdWords Account is in Trouble

by Jessica Wegmann @ Onimod Global

Fri Sep 08 13:39:45 PDT 2017

Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online. Unfortunately, even the best digital marketing tools can come with potential problems and limitations. Keep reading to find out which pitfalls are most important [...]

The post 5 Simple Ways to See if Your AdWords Account is in Trouble appeared first on Onimod Global.

SEO: There Are No Guarantees

by dreamscape @ Dreamscape Marketing

Sun Jan 29 20:00:46 PST 2017

At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing. In our experience working with more than 100 drug ... Read More

The post SEO: There Are No Guarantees appeared first on Dreamscape Marketing.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

When Big Companies Don’t Play Fair: A Lesson in SEO

by Mary Hayes @ The Search Agency

Mon May 08 11:15:13 PDT 2017

Mom always said that life’s not fair, and we’ve all learned the hard way that even when we do everything right, things don’t always go our way. Nowhere is this more true than in the world of SEO, where some big corporations can practice old...

The post When Big Companies Don’t Play Fair: A Lesson in SEO appeared first on The Search Agency.

SEO: Motivation Is Crucial To Success

by dreamscape @ Dreamscape Marketing

Sun Jan 22 20:00:15 PST 2017

Here’s something that you probably never would have guessed—a drug addiction program and SEO have a surprising number of things in common. Dreamscape Marketing’s new whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program” carefully details these similarities. The following is just one example. Motivation Is Crucial To Success You probably have a good idea of who recovers ... Read More

The post SEO: Motivation Is Crucial To Success appeared first on Dreamscape Marketing.

12 SEO Mistakes Might Be Killing Your eCommerce Revenue

by Ron Dod @ Visiture

Thu Sep 14 15:30:50 PDT 2017

Hate Reading? Click Here for the Summary There are a lot of ways to drive traffic to your online store but, short of a customer who is already aware of you and typing in your URL directly, there’s no better traffic source than organic search. Yotpo collated data from over 60 million eCommerce orders, representing […]

The post 12 SEO Mistakes Might Be Killing Your eCommerce Revenue appeared first on Visiture.

NBC10 & Telemundo62 Studio Visit

by Lauren Ray @ SEOM

Tue Dec 06 10:14:48 PST 2016

Lights! Camera! Action! The SEOM Public Relations team (Danielle and Melanie) took a tour of the NBC10 and Telemundo62 studio in Bala Cynwyd on December 1st. The PR duo belongs to the Philadelphia Public Relations Association (PPRA),  the nation’s oldest and largest independent public relations association, and were given this members-only behind-the-scenes peek at how […]

5 Reasons Facebook is Becoming a Google Competitor in Local Search

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Fri Aug 11 13:30:46 PDT 2017

15 B2B Marketing Books You Need to Read

by Kathryn Ross @ Directive Consulting

Mon Mar 27 13:30:01 PDT 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer...

The post 15 B2B Marketing Books You Need to Read appeared first on Directive Consulting.

Review Your Marketing Strategy Often

by John Walker @ Talent Evolution – a digital marketing agency

Tue Jan 31 12:08:00 PST 2017

Like most plans you make for your business, there’s nothing like a reality check. Once you have implemented your marketing strategy, check to see how close your assumptions match what is really happening.  You can start making analytical business decisions about your  plan and it’s results as to whether or not you are reaching your goals. Here

The post Review Your Marketing Strategy Often appeared first on Talent Evolution - a digital marketing agency.

Winners and Losers of Phantom V

by Dirk Williams @ The Search Agency

Fri Feb 24 10:48:06 PST 2017

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility –...

The post Winners and Losers of Phantom V appeared first on The Search Agency.

Find the Right Key(words) & Open the Door to Success for Your Business

by Chris Raulf @ Boulder SEO Marketing

Thu Aug 31 01:22:26 PDT 2017

Everyone seems to be going to Google these days to find answers to their questions and search for products or services they’re looking for. The top few search results are going to get the clicks since people don’t tend to look much beyond that. If you want your business to succeed online, you need to...

WordStream Research Proves PPC Ads are Better For Business than SEO Organic Links

by October Marketing @ October Marketing

Wed May 13 10:56:18 PDT 2015

Really great info here . . . WordStream has done the research demonstrating that PPC ads (AdWords) are better than SEO organic links because they “beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent . . . 64.6% of people click on Google Ads when they are looking to […]

The post WordStream Research Proves PPC Ads are Better For Business than SEO Organic Links appeared first on October Marketing.

Do You Need a College Degree to Become a Digital Marketer?

by Edward Lahm @ Infinity Digital Agency

Thu Jun 01 08:05:26 PDT 2017

A Simple “Yes” or “No” Can’t Answer This. I know my experiences are unique to me, but my hope is that I can at least help shed some light on the digital marketing world so that you can formulate your own game plan. A little bit about myself: I graduated from Neshaminy High School in

The post Do You Need a College Degree to Become a Digital Marketer? appeared first on Infinity Digital Agency.

Top Tips to Improve Your Local SEO

by BTW Team @ Break The Web

Mon May 15 01:01:42 PDT 2017

When business owners talk about Search Engine Optimization (SEO), they usually speak of programming, landing pages, clicks, advertising, links, and other technicalities. They almost always make no mention of local SEO, which refers to the business’ visibility on search engine sites, with Google as the most popular. As Helen Overland says, “There are a number […]

5 Critical Marketing Strategies You Need To Be Using

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Fri Sep 15 13:56:03 PDT 2017

SEO Mistakes of Hiring Businesses

by BTW Team @ Break The Web

Tue May 23 10:48:05 PDT 2017

There are so many things that you have to do to make your website successful, but there are more things that you should avoid because committing any of them can be a deal breaker for your company. It is a given that you should create a fast-loading website, publish excellent content, choose the right keywords, […]

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

by Sean Thomas Martin @ Directive Consulting

Fri May 26 18:12:04 PDT 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there...

The post B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching appeared first on Directive Consulting.

Marketing Your Local Business In Search Results

by Logan Mosby @

Mon Aug 14 14:51:41 PDT 2017

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

How to Optimize Your Campaign With an Attribution Model

by Jessie Markell @ Sparxoo

Mon Jun 05 06:15:36 PDT 2017

We’re all about giving credit where credit is due. Just like Instagram Stories should probably thank Snapchat for their idea, and Kobe should thank Shaq for three of his five trophies, it’s important to hone in on the specific touchpoints or channels that played a key role in your own success—especially as a marketing professional. […]

The post How to Optimize Your Campaign With an Attribution Model appeared first on Sparxoo.

[Checklist] Don’t Waste Good Traffic On A Bad Site

by October Marketing @ October Marketing

Mon Sep 04 00:39:49 PDT 2017

If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]

The post [Checklist] Don’t Waste Good Traffic On A Bad Site appeared first on October Marketing.

The Key to Cracking Local Search in Australia

by Jordan Horsman @ Performics

Fri Jun 30 06:49:47 PDT 2017

Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […]

The post The Key to Cracking Local Search in Australia appeared first on Performics.

10 B2B Marketing Plan Examples To Help You Stay Organized

by Kathryn Ross @ Directive Consulting

Wed Jun 07 14:24:42 PDT 2017

As complicated as B2B marketing can be – it’s easy to get caught up in different strategies, channels, campaigns, and tactics. Having a plan is the best way to keep...

The post 10 B2B Marketing Plan Examples To Help You Stay Organized appeared first on Directive Consulting.

Why is Digital Marketing So Important?

by Stephan Futeral @ DigitalCoast Marketing LLC

Sat Jan 14 10:41:49 PST 2017

As an online marketing company in South Carolina, our entire focus, obviously, is on digital marketing. Why is digital marketing so important? Simple. It is the fastest growing force in the current marketing arena, it will be the future of marketing and digital marketing is poised to replace advertising as we know it. What is [...]

The post Why is Digital Marketing So Important? appeared first on DigitalCoast Marketing LLC.

Reinventing Your Business + 5 Business/Industry Examples

by briana @ Smarter Searches

Thu Jun 22 09:31:28 PDT 2017

Every so often, you reinvent yourself. Think about the clothes you wear now versus the clothes you wore last year, 5 years ago, 10 years ago, in high school, in grade school. They’ve changed, haven’t they? In fact, it’s probably easy to say that you’ve changed and found better ways to dress and express yourself...

The post Reinventing Your Business + 5 Business/Industry Examples appeared first on Smarter Searches.

Google Hit with Record $2.7bn Fine

by David Dubov @ BusinessOnline

Fri Jul 07 15:44:46 PDT 2017

As US tech companies become more powerful and dominate worldwide internet and mobile phone use, the European Union (among others) has been anxious over how smaller companies will be able to operate in an arena so heavily controlled.

Marketing Analytics Guide to Save You Time and Money

by Carly Gruenberg @ Directive Consulting

Mon May 19 16:35:01 PDT 2014

“I know that only half of my advertising works, but the only trouble is that I don’t know which half.” –Henry Ford If you own a business, big or small,...

The post Marketing Analytics Guide to Save You Time and Money appeared first on Directive Consulting.

7 Top SEO Trends for 2017

by John Walker @ Talent Evolution – a digital marketing agency

Mon Jan 09 11:59:09 PST 2017

All the major search engines, including Google and Bing, have algorithms that penalize websites for poor content. Even though this hasn’t changed, the important concepts for SEO are constantly evolving. Here are seven trends for 2017 that you should incorporate into your website:1. Accelerated mobile pages – Users don’t want to wait a long time

The post 7 Top SEO Trends for 2017 appeared first on Talent Evolution - a digital marketing agency.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Fri Sep 15 15:49:22 PDT 2017

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry

by Performics @ Performics

Thu Aug 24 11:17:39 PDT 2017

Key Takeaways The Walmart/Google alliance is directly fueled by Amazon’s dominance in ecommerce Google will stem erosion in Google product searches and push ecommerce acceleration Walmart […]

The post Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry appeared first on Performics.

How to Measure Your Success on Facebook with Facebook Insights

by Mara Robinette @ Smarter Searches

Wed Jun 28 14:26:09 PDT 2017

Creating a successful social media presence for your business involves more than simply posting to Facebook every now and then. While regular status updates can increase brand credibility in the minds of potential customers, being intentional with your social media strategy is the key to actually seeing results. However, this challenge is twofold: not only...

The post How to Measure Your Success on Facebook with Facebook Insights appeared first on Smarter Searches.

Our Unique Approach to Content Marketing in 2017

by Sean Thomas Martin @ Directive Consulting

Fri Jul 07 03:24:55 PDT 2017

You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.

The post Our Unique Approach to Content Marketing in 2017 appeared first on Directive Consulting.

The importance of digital marketing for small business

by Ashley Mcnairy @ Internet Marketing Agency | Miami SEO |Web Design |PPC - Miami

Thu Nov 17 05:29:43 PST 2016

Contrary to the popular belief, digital marketing is much more than a cheaper, easier alternative to high budget outbound marketing campaigns. For small businesses, digital marketing is a viable way to market their business. A very limited budget is what most small businesses have. As a result of this, they’re unable to spend excessive amounts […]

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?

by admin @ Rand's Blog

Sun Aug 28 12:10:40 PDT 2016

This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years during the breaks (just before we introduce the next speakers). e.g. this praise-garnering Deutsche LA Volkswagen ad from 2011 But rather than just editorially select the ads, we’d love to have […]

The post What Are the Most Powerful, Mind-Expanding Ads You’ve Seen? appeared first on Rand's Blog.

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Blog – Mainstreethost

Mon Aug 28 05:00:15 PDT 2017

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

by Brad Smith @ Directive Consulting

Wed Jul 26 23:23:40 PDT 2017

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what...

The post Why Monopolizing SERPs is Your Next Best B2B Marketing Tip appeared first on Directive Consulting.

HTML & CSS: What Do You Need to Know to SEO?

by Mike Kaplan @ Workshop Digital

Fri Jul 07 06:34:04 PDT 2017

Understanding HTML and CSS for SEO As individuals start entering the field, they frequently wonder how much code they actually need to know to be an SEO analyst. And guess what? You really don’t need to know much code to be an SEO analyst. BUT, you’ll be a billion times better at your job by Read More »

The post HTML & CSS: What Do You Need to Know to SEO? appeared first on Workshop Digital.

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

by Susan Sisler @ Jacksonville Local SEO Company | PPC & Social Media Services

Thu Jul 13 09:18:49 PDT 2017

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt files on certain pages and these apply to the use of noindex tags as well. That’s about it for similarities between using robots.txt and noindex […]

The post Noindex Meta Tags vs. Robots.txt: Which Should You Use? appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Outbound Linking Advice and Best Practices from Twitter’s #SEOPub Chat

by Peter Cunningham @ Keyword Performance, LLC.

Wed Jul 12 14:10:09 PDT 2017

Every Wednesday, the Twitter account #SEOpub Chat (@SEOpub) hosts a roundtable discussion between SEOs and search marketers on a particular topic. Today the conversation was on a subject that’s often overlooked—outbound linking strategies and best practices. Let’s look at some of the highlights! Question 1: How closely do you vet outbound links? Q1: How closely do […]

The post Outbound Linking Advice and Best Practices from Twitter’s #SEOPub Chat appeared first on Keyword Performance, LLC..

3 Big B2B Marketing Ideas for 2017(+9 Tactics That Actually Work)

by Kylie Ora Lobell @ Directive Consulting

Fri Apr 14 14:59:32 PDT 2017

B2B marketing is no cake walk – and picking which recipe you start with isn’t any easier. There is an endless array of different strategies, tactics, and ideas for B2B...

The post 3 Big B2B Marketing Ideas for 2017(+9 Tactics That Actually Work) appeared first on Directive Consulting.

Is Your Brand Safe on GDN?

by Mila Lazarevic @ The Search Agency

Wed Apr 26 13:25:30 PDT 2017

The short answer: It can be. Brand safety has become the latest buzz phrase among agencies and advertisers alike, with major brands having knee-jerk reactions upon discovering slews of grossly irrelevant, low-quality, borderline fraudulent ad placements –- and rightfully so. After all, if spending exorbitant...

The post Is Your Brand Safe on GDN? appeared first on The Search Agency.

AdWords takes another bite out of SEO — Local SEO this time

by October Marketing @ October Marketing

Sat Nov 14 22:23:02 PST 2015

This summer Google changed from listing 7 “related” local businesses for local search results to what’s known as the 3-Pack. In real world terms, that means when someone searches Google for a local business (like a plumber, florist, dentist, mechanic, appliance repair, hardware store or landscaper) they used to get 7 helpful suggestions from Google […]

The post AdWords takes another bite out of SEO — Local SEO this time appeared first on October Marketing.

The Search Agency Predicts the Future of Voice Search

by The Search Agency @ The Search Agency

Mon Jun 05 10:13:49 PDT 2017

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, “How...

The post The Search Agency Predicts the Future of Voice Search appeared first on The Search Agency.

2017 February Events: Social Media & Email Marketing

by John Walker @ Talent Evolution – a digital marketing agency

Thu Feb 02 12:12:08 PST 2017

We’re really excited about all the great events & seminars we have scheduled for November. As Authorized Local Experts for Constant Contact, our focus is on evolving your business and brand through innovative, web-based solutions. Social Media & Email Marketing is one of the most personable and cost efficient tools when reaching out to new

The post 2017 February Events: Social Media & Email Marketing appeared first on Talent Evolution - a digital marketing agency.

3 Actionable Facebook Tactics to Raise Brand Awareness

by Andrew Choco @ Directive Consulting

Fri Oct 21 15:10:01 PDT 2016

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? Don’t worry, there are plenty of marketing managers in your exact position. With...

The post 3 Actionable Facebook Tactics to Raise Brand Awareness appeared first on Directive Consulting.

Google Issues Warning About “Large-Scale Article Campaigns”

by Peter Cunningham @ Keyword Performance, LLC.

Fri May 26 06:08:47 PDT 2017

  Yesterday, Google’s Webmaster Blog released a post called “A reminder about links in large-scale article campaigns,” which reminded web marketers against building “spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts.” This might sound obvious to a lot of SEOs—guest posting for link building has been […]

The post Google Issues Warning About “Large-Scale Article Campaigns” appeared first on Keyword Performance, LLC..

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Thu Sep 14 15:26:13 PDT 2017

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Tony Pantano elected to PMA Board

by Adam Viener @ imwave, inc.

Wed Oct 19 04:00:16 PDT 2011

Imwave’s CEO, Tony Pantano, was recently elected to the Performance Marketing Association’s board of directors.  Tony is excited about getting involved and having a positive effect on the growth of our Industry.  Here is a good quote from the online profile posted by the PMA: “Of course there are issues internal within the industry like […]

Tips For Selecting the Best Digital Marketing Agency

by Drew Rigler @ Infinity Digital Agency

Thu Sep 14 12:47:00 PDT 2017

We are now well beyond the time business owners need to market themselves online. Still, recent reports state that around 52-58% of small businesses do not even have a website. If you take into account those, who do have websites that are not doing Search Engine Optimization, Web Design, Social Media or any Digital Marketing.

The post Tips For Selecting the Best Digital Marketing Agency appeared first on Infinity Digital Agency.

Saying “thank you” can go a long way in building customer loyalty

by admin @ Digital312

Fri Sep 05 15:48:17 PDT 2014

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

9 Common Mobile Marketing Mistakes to Avoid

by John Walker @ Talent Evolution – a digital marketing agency

Tue Feb 14 12:27:05 PST 2017

Even though mobile sales are outstripping PC sales, and over half of social media users are using mobile – and probably one third to half of your audience is using mobile to read your email messages, so many marketers are making serious mobile marketing mistakes. Thankfully, you can avoid these issues if you think ahead.

The post 9 Common Mobile Marketing Mistakes to Avoid appeared first on Talent Evolution - a digital marketing agency.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Wed May 31 01:19:34 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

Word of Mouth – Still Rules the Marketing Word

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Thu Aug 03 11:56:53 PDT 2017

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!

by Garrett Mehrguth @ Directive Consulting

Thu Apr 28 15:56:39 PDT 2016

Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.

The post B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One! appeared first on Directive Consulting.

Webinar: 5 Steps to Soar to Marketing ROI Stardom

by Adrienne Morgan @ Sparxoo

Tue Jun 27 07:43:56 PDT 2017

The last time you were called into the boardroom with your CEO, did you scramble to show how your digital marketing efforts made bottom-line impact? Were you so focused on speed/creative/[insert time zap here] that your efforts became disconnected from business objectives? Was your campaign so complex that you were unable to tie campaign-level metrics […]

The post Webinar: 5 Steps to Soar to Marketing ROI Stardom appeared first on Sparxoo.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Mainstreethost

Tue Aug 08 03:57:40 PDT 2017

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

How to Improve on Your Content Marketing

by BTW Team @ Break The Web

Wed May 10 04:01:25 PDT 2017

Content is what drives many businesses to success, with blogging now an important element to marketing. Content gives flavor to otherwise faceless businesses, with many CEOs now having their blogs and social media accounts. It is not surprising though, with many customers now opting for authentic brands and genuine people behind those brands. Mark Zuckerberg, […]

Ultimate digital marketing blueprint for startups

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Wed Jul 05 11:17:24 PDT 2017

If you’re a driving force behind a startup or have just started a new small business, you might feel overwhelmed by all of the digital marketing options available and find yourself bouncing from one to another. If so, know that’s perfectly normal. While no two small businesses will have—or should have— the exact same digital marketing approaches, there is a logical order in strategically building a powerful online presence. Focus First on Your Website Think of your website as home […]

The post Ultimate digital marketing blueprint for startups appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

The B2B Agency’s Guide to Facebook Business Manager

by Andrew Choco @ Directive Consulting

Wed Mar 09 08:22:37 PST 2016

Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business Manager tool. Facebook is catering to both B2B advertising agencies...

The post The B2B Agency’s Guide to Facebook Business Manager appeared first on Directive Consulting.

Integrity

by seopdigital@marketing @ SEOP | Digital Marketing Agency

Wed Aug 10 01:21:27 PDT 2016

We tell it like it is — our open book approach is based on honesty, integrity and a straightforward expertise that will drive the best possible new potential clients to your website. In fact, we want you to learn while we assist you so you understand the insights we use to experience real results. This … Continue reading Integrity

The post Integrity appeared first on SEOP | Digital Marketing Agency.

Computer Security and You

by Drew Rigler @ Infinity Digital Agency

Sat Aug 05 12:17:50 PDT 2017

Within the last decade, our world has become much smaller thanks to the mobilization of our data. You can Google anything from anywhere! You can connect with someone halfway around the globe! You have the whole world in your hand, but if you aren’t careful someone else may have your entire world in their hands.

The post Computer Security and You appeared first on Infinity Digital Agency.

Mobile SEO: The Best Mobile-Friendly Website Designs

by briana @ Smarter Searches

Tue Aug 08 12:51:01 PDT 2017

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,...

The post Mobile SEO: The Best Mobile-Friendly Website Designs appeared first on Smarter Searches.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

by Andrew Choco @ Directive Consulting

Tue Jul 26 15:20:10 PDT 2016

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

The post Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid! appeared first on Directive Consulting.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Mon Jul 24 06:00:21 PDT 2017

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Mon Aug 07 04:00:20 PDT 2017

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

7 Post Ideas for Facebook

by Pulse Marketing @ Pulse Marketing Agency

Wed Aug 02 13:56:05 PDT 2017

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at […]

The post 7 Post Ideas for Facebook appeared first on Pulse Marketing Agency.

10 Successful Google PPC Tips All Digital Marketers Should Know

by Steve Haar @

Thu Sep 14 12:22:50 PDT 2017

Mishandling your digital marketing is a great way to waste money. Digital marketing is fast becoming the most important advertising stream. But many businesses still undervalue it or make mistakes in the execution. If you’re using Google PPC, you want every advantage over your competitors. That’s why we’ve put together 10 tips for the successful […]

The post 10 Successful Google PPC Tips All Digital Marketers Should Know appeared first on .

Digital Marketing Glossary: 177 Popular Terms Defined

by John Leo Weber @ Geek Powered Studios

Thu Jul 06 11:10:24 PDT 2017

This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together...

The post Digital Marketing Glossary: 177 Popular Terms Defined appeared first on Geek Powered Studios.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

SEOM Welcomes 4M Communication to the Family!

by Danielle Forte @ SEOM

Fri Mar 10 05:49:59 PST 2017

4M Communication is a full-service public relations agency and the newest division of SEOM Interactive.  At SEOM, we’ve been offering public relations services to our clients for the past three years. However, in the last year or so, our owner, Mark noticed that the requests for PR had been increasing. It became apparent that there […]

The Best Content for E-Commerce Websites

by Nic Jolin @ The Search Agency

Wed Jul 19 10:11:49 PDT 2017

Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a...

The post The Best Content for E-Commerce Websites appeared first on The Search Agency.

Low-Quality Content, Meet Fred

by Max Jennings @ Infinity Digital Agency

Thu Jun 22 08:28:32 PDT 2017

It’s no secret in the world of search engine optimization(SEO) that Google is constantly refining and changing their search algorithms. They have indicated that the purpose of such updates is to have search results pages be more reflective of the needs of those who are using Google to try to find what they are looking

The post Low-Quality Content, Meet Fred appeared first on Infinity Digital Agency.

7 Things You Can Learn from Facebook Insights Data

by Pulse Marketing @ Pulse Marketing Agency

Fri Aug 04 13:57:45 PDT 2017

If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best […]

The post 7 Things You Can Learn from Facebook Insights Data appeared first on Pulse Marketing Agency.

See, Learn, Do: Inbound Marketing – My First Week at ElementIQ

by elementiq @ Search Engine Optimization – ElementIQ – Digital Marketing Agency

Fri Aug 22 14:12:00 PDT 2014

As I am sitting here thinking about what to write, all I can think about is how excited I am about this new experience with LocalTrifecta. The past three months I have experienced a lot of life changes such as graduating college, then understanding how it feels being an unemployed degree holder, moving out of
Read more

The post See, Learn, Do: Inbound Marketing – My First Week at ElementIQ appeared first on ElementIQ - Digital Marketing Agency.

What Google’s Algorithm Adjustment Means for Digital Marketing

by Jessica Wegmann @ Onimod Global

Fri Sep 15 11:20:46 PDT 2017

Nearly every digital marketer in today’s society utilizes Google as a primary form of advertisement. With more than 6.5 billion searches being made each day, the need to rank well on Google’s search results page is imperative. Whether you are optimizing a website to rank well on its own, or spending a few dollars through [...]

The post What Google’s Algorithm Adjustment Means for Digital Marketing appeared first on Onimod Global.

Streamline Your Success: Choose the Best Marketing Technology For Your Business

by Joey Baird @ Sparxoo

Wed May 03 06:00:50 PDT 2017

Take a moment and think about your day-to-day marketing activities: How much time do you spend on small, repetitive tasks like scheduling emails or social media? How about more specific tasks like nurturing leads? Or worse—how much time and effort do you spend chasing after a customer who will never be ready to buy your […]

The post Streamline Your Success: Choose the Best Marketing Technology For Your Business appeared first on Sparxoo.

AMP vs. Progressive Web Apps: Which is Right for Me?

by Sacha Moufarrege @ The Search Agency

Tue Sep 05 09:32:57 PDT 2017

With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be...

The post AMP vs. Progressive Web Apps: Which is Right for Me? appeared first on The Search Agency.

The B2B Guide to Email Marketing (Live Email Blast Examples)

by Sean Thomas Martin @ Directive Consulting

Fri Jul 07 03:59:23 PDT 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO,...

The post The B2B Guide to Email Marketing (Live Email Blast Examples) appeared first on Directive Consulting.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Google Just Axed Dynamic Search Results

by John Leo Weber @ Geek Powered Studios

Fri Jul 28 09:54:50 PDT 2017

Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…

The post Google Just Axed Dynamic Search Results appeared first on Geek Powered Studios.

Website Maintenance San Jose, CA

by Adam Koontz @ SEMbyotic

Mon Jul 21 23:23:48 PDT 2014

Looking for website maintenance in San Jose? We’re guessing that’s how you found this page. You’re probably thinking that this article is just some blatant attempt to rank this page in search engines based on the term “website maintenance San Jose”, but that’s only part of the story. The truth of the matter is that […]

The post Website Maintenance San Jose, CA appeared first on SEMbyotic.

Video content marketing can make a significant impact for small…

by admin @ Digital312

Fri Sep 05 15:47:55 PDT 2014

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

Inlight

by Alumni @ Workshop Digital

Wed Jun 28 05:19:55 PDT 2017

Street Art that Comes to Life It seems like everywhere you turn in Richmond, you can always find a new art exhibit going up, a new mural being painted, or an advertisement for an upcoming art festival. On the night of November 14, I walked into the sculpture garden at the Virginia Museum of Fine Read More »

The post Inlight appeared first on Workshop Digital.

Qualitative Data Analysis = Customer Feedback Analysis

by Kathryn Ross @ Directive Consulting

Sun Jun 22 06:53:02 PDT 2014

When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known...

The post Qualitative Data Analysis = Customer Feedback Analysis appeared first on Directive Consulting.

SEO’s Oft-Misunderstood Underdog: Metadata

by Daniel Dell-Cornejo @ The Search Agency

Thu Mar 09 02:00:45 PST 2017

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple...

The post SEO’s Oft-Misunderstood Underdog: Metadata appeared first on The Search Agency.

Quick Tip: Adjust Your Press Release for SEO

by Adam Koontz @ SEMbyotic

Thu Oct 22 13:33:57 PDT 2015

Edit 05/24/2017: A previous version of this article used keyword-rich anchor text in the example. This type of anchor text is now seen as spammy by search engines because it looks unnatural and it could harm your rankings. Instead, link to your brand name. The example below has been updated. If you’ve been paying attention […]

The post Quick Tip: Adjust Your Press Release for SEO appeared first on SEMbyotic.

Calculate Your Digital Marketing ROI

by Rachel Ready @ BusinessOnline

Mon Jan 30 15:10:09 PST 2017

One of the most common and difficult to solve issues B2B marketers face is proving the outcome of their efforts. We are increasingly tasked with driving more than just leads and awareness. In fact, many of us are now responsible for delivering impact on business goals like sales pipeline and revenue. But fewer than 20% of B2B organizations are comfortable with their ability to quantify the returns on marketing spend, according to Ross Graber of SiriusDecisions.

April 2017 Events: Social Media & Email Marketing

by John Walker @ Talent Evolution – a digital marketing agency

Sat Apr 01 12:45:13 PDT 2017

We’re really excited about all the great events & seminars we have scheduled for April. As Authorized Local Experts for Constant Contact, our focus is on evolving your business and brand through innovative, web-based solutions. Social Media & Email Marketing is one of the most personable and cost efficient tools when reaching out

The post April 2017 Events: Social Media & Email Marketing appeared first on Talent Evolution - a digital marketing agency.

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Fri May 12 01:28:05 PDT 2017

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

Why Social Media Marketing is Not for Everyone

by BTW Team @ Break The Web

Tue Jun 06 06:04:14 PDT 2017

Social media may promise a lot of amazing things such as offering affordable marketing options and being able to reach out to a lot of audiences, but there are also a lot of stuff social media cannot do. If you think it is the ultimate answer to all your marketing woes, then you have to […]

How to create a powerful blog editorial calendar

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Tue Jun 03 05:59:07 PDT 2014

Guiding your content with organic SEO marketing (and repurposed furniture) You have a business. Let’s […]

The post How to create a powerful blog editorial calendar appeared first on Cement Marketing.

Why Downtown Columbus, Ohio?

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Tue Apr 08 06:00:35 PDT 2014

There are quite a few digital marketing and advertising agencies in Downtown Columbus. In fact, […]

The post Why Downtown Columbus, Ohio? appeared first on Cement Marketing.

SEO Content Gap Analysis Explained

by Joe Goers @

Tue Aug 29 19:38:57 PDT 2017

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Wed Jul 05 08:19:24 PDT 2017

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)

by Sam Hurley @ Digital Current

Mon Jul 10 04:00:04 PDT 2017

There are a million and one other “social media tool” roundup posts — so I wanted to bring a completely fresh (and extraordinary) offering to the table. Piqued your interest? Not only are the following pieces of digital kit some of the best social tools around. Not only should you experiment with each. Not only […]

The post 4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!) appeared first on Digital Current.

301 Redirect from HTTP to HTTPS – SearchCast

by Garrett Mehrguth @ Directive Consulting

Tue Apr 07 07:38:14 PDT 2015

http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://yourwebsite.com/$1 [R=301,L] Today we’re going to be talking about...

The post 301 Redirect from HTTP to HTTPS – SearchCast appeared first on Directive Consulting.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Mainstreethost

Tue Sep 12 03:48:27 PDT 2017

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

SEO For WordPress: A Beginner’s Guide

by Bruce @ Netmark

Wed Nov 30 09:09:42 PST 2016

SEO For WordPress: A Beginner’s Guide Introduction: What does it take to do SEO for WordPress well? Can you do it  without becoming an SEO mystic? […]

The post SEO For WordPress: A Beginner’s Guide appeared first on Netmark.

Grading the Site Speed of 100+ Computer Hardware Sites

by Sean Thomas Martin @ Directive Consulting

Tue May 16 16:45:26 PDT 2017

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold...

The post Grading the Site Speed of 100+ Computer Hardware Sites appeared first on Directive Consulting.

Is A Mobile Friendly Website Really Needed?

by Stephan Futeral @ DigitalCoast Marketing LLC

Tue Nov 29 05:16:26 PST 2016

As a website design company in Charleston SC, we believe having a website is a great start to getting your business online, but unfortunately it's not enough. With more and more people switching from their desktops to handheld devices, it has become imperative to not only have a website, but to have one that can be [...]

The post Is A Mobile Friendly Website Really Needed? appeared first on DigitalCoast Marketing LLC.

The State of Ohio Tourism’s SEO and Social Marketing

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Tue Oct 28 07:49:17 PDT 2014

Cement Marketing sponsored the 2014 Ohio Conference on Tourism (OCOT) in Springfield, Ohio and we are […]

The post The State of Ohio Tourism’s SEO and Social Marketing appeared first on Cement Marketing.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

Thu Aug 10 17:01:36 PDT 2017

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

SEO Tips for Small Business

by Apogee Results @ Apogee Results

Tue Sep 09 06:09:46 PDT 2014

The term SEO, or “Search Engine Optimization,” is likely to produce a glazed-over look for a lot of people who just don’t know what you are talking about, but if you have a business or are thinking of developing a business, this is a term you need to know. SEO is a process which affects […]

The post SEO Tips for Small Business appeared first on Apogee Results.

Top Three SEO Lessons from 2016

by BTW Team @ Break The Web

Tue May 02 09:56:19 PDT 2017

Search Engine Optimization (SEO) is an ever-changing industry, so it is always important to be in the loop when you want to stay ahead of the game. What worked for 2015 may not work for 2016, and what works for 2017 may not work for 2016. If you want to be successful with SEO marketing, […]

15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

by Kathryn Ross @ Directive Consulting

Thu Apr 09 13:37:11 PDT 2015

Marketing Qualified Leads are the life blood of B2B marketing campaigns.  To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings...

The post 15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs appeared first on Directive Consulting.

If It’s Too Good To Be True…

by dreamscape @ Dreamscape Marketing

Thu Jan 12 20:00:06 PST 2017

Addiction treatment programs and search engine optimization have little in common. Of do they? Upon closer inspection, there are actually many similarities. Dreamscape Marketing has worked with some of the most successful drug rehab centers in the country. Based on our knowledge and experience in the drug rehab industry, we’ve discovered some interesting similarities between SEO and addiction treatment that. ... Read More

The post If It’s Too Good To Be True… appeared first on Dreamscape Marketing.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

What is the ASK Method?

by October Marketing @ October Marketing

Sun Jul 30 00:13:27 PDT 2017

What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but […]

The post What is the ASK Method? appeared first on October Marketing.

Good Bye, Webmaster Tools: Welcome to the Search Console!

by October Marketing @ October Marketing

Thu May 21 14:22:19 PDT 2015

In keeping with the trends of the year (that is, changing almost everything), Google announced today that they have renamed the venerable Webmaster Tools to “Search Console”. Webmaster tools is nearly 10 year old, it started as a tool primarily used to feed your website’s sitemap into the Google Search Engine. Many extremely handy features […]

The post Good Bye, Webmaster Tools: Welcome to the Search Console! appeared first on October Marketing.

Why Our SEO Company Stopped Tracking Keyword Rankings

by John Leo Weber @ Geek Powered Studios

Mon Apr 03 11:54:42 PDT 2017

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”...

The post Why Our SEO Company Stopped Tracking Keyword Rankings appeared first on Geek Powered Studios.

Workshop Digital Named Search Engine Land 2017 Awards Finalist

by Katie Wolitarsky @ Workshop Digital

Fri Sep 08 08:29:40 PDT 2017

Richmond, Va. (September 11, 2017 ) – Leading digital marketing industry publication Search Engine Land included Richmond-based Workshop Digital among its short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams, and individuals around the world. Workshop Digital is thrilled to announce finalist nominations for the Read More »

The post Workshop Digital Named Search Engine Land 2017 Awards Finalist appeared first on Workshop Digital.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Wed Sep 06 08:00:18 PDT 2017

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Why Website Design is Crucial for SEO

by BTW Team @ Break The Web

Tue Jul 04 20:45:22 PDT 2017

When you talk about Search Engine Optimization (SEO), content, social media, and programming usually come up. However, one important factor often overlooked is website design, which contributes significantly to better SEO rankings. There are many secrets to getting higher SEO rankings, but all-in-all, these strategies contribute to improving your online presence. When people search for, […]

SEO: Too little, too late? Or not.

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Tue Sep 29 15:05:15 PDT 2015

How the fortunate digital “Haves” must prepare for the “Have Not” Awakening. It seems the […]

The post SEO: Too little, too late? Or not. appeared first on Cement Marketing.

Local SEO: DIY vs Hiring an Agency vs Hiring In-house

by John Leo Weber @ Geek Powered Studios

Fri Apr 28 04:54:48 PDT 2017

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each...

The post Local SEO: DIY vs Hiring an Agency vs Hiring In-house appeared first on Geek Powered Studios.

Your Digital Roadmap: 12 Months to Flawless Optimization

by Erika Levy @ Sparxoo

Thu Jul 06 06:00:40 PDT 2017

According to Google, the distance between the Sparxoo headquarters in Tampa, Florida and Los Angeles is 2,913 miles. For those of you who aren’t number crunchers, that’s the equivalent of 37 hours driving time. Now, I’ve always liked the idea of a cross-country road trip, but I’m not sure 37 hours in a car is […]

The post Your Digital Roadmap: 12 Months to Flawless Optimization appeared first on Sparxoo.

New Generation of Web Browsers Will Affect How We See the Internet

by David Dubov @ BusinessOnline

Mon Aug 21 10:05:01 PDT 2017

Two of the top tech companies are changing how web browsers will work. Google is changing Chrome and Apple is changing Safari. The next generation of these browsers won’t just read web pages but decide how they are shown.

5 Tips to Hiring a Web Designer in Charleston (or Elsewhere)

by DigitalCoast Marketing @ DigitalCoast Marketing LLC

Mon Feb 01 14:07:43 PST 2016

As web designers in Charleston, South Carolina, we know that your website is an extension of your brand and business. If your business has a professional website that is engaging and user-friendly, your website will attract more interest for your business. It has been reported that 83 percent of people visit a company's website before [...]

The post 5 Tips to Hiring a Web Designer in Charleston (or Elsewhere) appeared first on DigitalCoast Marketing LLC.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

Tue Sep 05 09:17:40 PDT 2017

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

8 B2B Directories to Generate Demand & Leads in 2017

by Sean Thomas Martin @ Directive Consulting

Fri Jun 23 08:25:03 PDT 2017

Every owner is aware of the power social proof can have on one’s marketing campaigns. Especially when it comes to spreading brand awareness and demand for your specific service/product, the...

The post 8 B2B Directories to Generate Demand & Leads in 2017 appeared first on Directive Consulting.

5 Simple Ways to Improve Your Website

by Cintia Miranda @ Pulse Marketing Agency

Wed Aug 16 08:36:17 PDT 2017

Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should […]

The post 5 Simple Ways to Improve Your Website appeared first on Pulse Marketing Agency.

A Case Study in Google’s Use of Visit & Click Data

by rand @ Rand's Blog

Fri Jun 30 11:59:13 PDT 2017

There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when […]

The post A Case Study in Google’s Use of Visit & Click Data appeared first on Rand's Blog.

Most Shocking SEO Blunders + Oversights

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Mon Sep 01 06:58:18 PDT 2014

SEO mistakes can cost companies lost traffic and profits. The world of digital marketing and […]

The post Most Shocking SEO Blunders + Oversights appeared first on Cement Marketing.

Return On Investment With Digital Marketing

by Shawn Denney @

Tue Aug 15 13:47:02 PDT 2017

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

Your Brand Can Create a Remarkable Customer Experience for Mobile Users. Here is How!

by Ashley Mcnairy @ Internet Marketing Agency | Miami SEO |Web Design |PPC - Miami

Wed Nov 02 03:37:23 PDT 2016

We have all heard about the local search engine optimization services in Miami and how mobile services are taking the world by the storm. They are reshaping the marketing strategies, transforming brands and customer experiences and by creating unique web experiences. There are more than 1,900 million mobile users in the world and as a […]

How to Unlock Your Creativity

by Kaylin Maples @ Smarter Searches

Fri Jun 02 16:17:32 PDT 2017

Have you ever been stuck on a project, maybe writing a blog or creating a design, where you are struggling to find inspiration? Have you had one of those days where you’ve been at work all day, but you still can’t seem to harness your creativity? It can be hard — everyone’s been there. Whether...

The post How to Unlock Your Creativity appeared first on Smarter Searches.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Blog – Mainstreethost

Tue Aug 08 03:57:40 PDT 2017

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

Spend Wisely on Content Writing

by Mary McDonald @ Jacksonville Local SEO Company | PPC & Social Media Services

Tue Apr 04 06:48:03 PDT 2017

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for anyone with internet access to offer writing services on sites where writers and buyers can connect. A glance at these sites quickly shows the remarkably […]

The post Spend Wisely on Content Writing appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

7 Essential Components of a Small Business Marketing Plan

by Pulse Marketing @ Pulse Marketing Agency

Thu Aug 03 13:57:02 PDT 2017

If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, […]

The post 7 Essential Components of a Small Business Marketing Plan appeared first on Pulse Marketing Agency.

8 Ways B2B Companies Can Use Influencer Marketing

by Kylie Ora Lobell @ Directive Consulting

Tue May 02 08:47:20 PDT 2017

There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the...

The post 8 Ways B2B Companies Can Use Influencer Marketing appeared first on Directive Consulting.

Why a Keyword Strategy Is Important for SEO and B2B Marketing

by Kathryn Ross @ Directive Consulting

Wed Apr 19 04:09:47 PDT 2017

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site...

The post Why a Keyword Strategy Is Important for SEO and B2B Marketing appeared first on Directive Consulting.

How To Avoid the “Not Secure” Warning In Chrome Browsers

by Brian Valentin @ Jacksonville Local SEO Company | PPC & Social Media Services

Tue Aug 22 12:16:50 PDT 2017

If you woke up last Friday to a message in your inbox from Google Search Console warning that “Chrome will show security warnings on” your website, the first thing you need to know is don’t panic, but be ready to do some work. We’ve received emails from our clients asking what this email is about and how it will affect them. Here’s what it all means. What Does It Mean to Be “Not Secure”? Websites are served up over a […]

The post How To Avoid the “Not Secure” Warning In Chrome Browsers appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Conversion Optimization: What Boomerang Champions Can Teach Us

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Wed May 03 16:37:21 PDT 2017

First of all, yes: There really are boomerang competitions and champions! In fact, a member of the DAGMAR Marketing team has met numerous premiere boomerang athletes with international competition titles under their belts and has written extensively about this curved stick that returns. And, although this may be a novel twist on the subject, we’d like to suggest that the primitive crafters of boomerangs were in fact among the earliest conversion optimizers. Conversion optimization, in the context of a website, […]

The post Conversion Optimization: What Boomerang Champions Can Teach Us appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

5 Crucial Things To Know When Hiring an SEO Professional

by Bruce @ Netmark

Mon Feb 13 10:10:29 PST 2017

The post 5 Crucial Things To Know When Hiring an SEO Professional appeared first on Netmark.

Is Email Marketing a Good Fit For My Business?

by Stephan Futeral @ DigitalCoast Marketing LLC

Sat Jan 14 10:36:50 PST 2017

As an online marketing agency in South Carolina, we help with email marketing. Email marketing seems to be one of those buzz words you hear repeated, ad nauseam, on the internet, at conferences, and during marketing strategy meetings. The claim is that email marketing enhances business communications, key markets and is incredibly cost-effective.  But what is email marketing [...]

The post Is Email Marketing a Good Fit For My Business? appeared first on DigitalCoast Marketing LLC.

Manage Owners, Users and Associates in Google’s Search Console

by Jordan Gardiner @ Ignite Digital

Mon Mar 13 13:18:34 PDT 2017

In Google’s Search Console, there are three supported roles; Owner, User and Associate.  Each of these roles has various levels of control and access in Search Console.  This article will teach you about these roles and how to Add and Delete each. Owner: This role has full control.  There are two types of Owners, Verified and Delegated. Owners can add and remove users, configure settings, view all data, and use all tools. A property must have at least one verified owner, or there will be no access to the property/website. A Verified Owner has performed actions to verify ownership of the property. A Delegated Owner has not verified ownership of the property but has been added by a Verified owner.

The post Manage Owners, Users and Associates in Google’s Search Console appeared first on Ignite Digital.

Stop Using the Meta Keywords Tag for SEO

by Adam Koontz @ SEMbyotic

Tue Jan 05 10:24:33 PST 2016

Note: This article pertains specifically to the meta keywords tag. Other meta tags are still highly relevant and recommended for SEO. If you’re an SEO expert, this post isn’t for you. You may already know that major search engines stopped using the meta keywords tag over a decade ago. This post is for the marketing […]

The post Stop Using the Meta Keywords Tag for SEO appeared first on SEMbyotic.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

Wed Jul 05 08:18:15 PDT 2017

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

What is a Micro-Conversion in Web Tracking?

by October Marketing @ October Marketing

Sat Jul 29 22:19:29 PDT 2017

  Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]

The post What is a Micro-Conversion in Web Tracking? appeared first on October Marketing.

3 Reasons Why PPC Is Worth The Money: Adwords Edition

by Sean Thomas Martin @ Directive Consulting

Wed Dec 16 06:30:58 PST 2015

Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.

The post 3 Reasons Why PPC Is Worth The Money: Adwords Edition appeared first on Directive Consulting.

Keyword Research Tools

by Lauren Ray @ SEOM

Wed Sep 06 06:25:00 PDT 2017

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

Digital Assistants: Optimizing for Voice Search

by Aimee Sanford @ Workshop Digital

Mon Sep 11 08:12:31 PDT 2017

This blog post is basically the TL;DR version of this webinar and whitepaper created, sponsored, and hosted by Bing, iProspect, and AdWeek. I reimagined it and added my own perspective with the goal of creating an educational resource for my team and our clients. Marketing is all about connection points. It’s about reaching your target audience Read More »

The post Digital Assistants: Optimizing for Voice Search appeared first on Workshop Digital.

Set Up Google My Business

by Jordan Gardiner @ Ignite Digital

Fri Jan 27 11:43:46 PST 2017

Google My Business is an important tool to use for local search.   It allows you to stand out when someone Googles your business.  Google My Business will show your listing front and center with all the important information a potential customer needs to find you right away! This article will teach you how to set up a Google My Business account. Go to the Google My Business Website and click Start Now. Log into your Google Account or create a new one. Add the information about your Business. Then click Continue.   Depending what appears on screen, follow the instructions below. You see your business Click on the business listing in the search results. You’ll then have to confirm that

The post Set Up Google My Business appeared first on Ignite Digital.

5 Things to Keep in Mind as You Develop Your Brand Voice on Social Media

by Cintia Miranda @ Pulse Marketing Agency

Tue Jun 13 12:13:42 PDT 2017

Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message […]

The post 5 Things to Keep in Mind as You Develop Your Brand Voice on Social Media appeared first on Pulse Marketing Agency.

Small Business Digital Marketing

by Drew Rigler @ Infinity Digital Agency

Thu Jul 20 09:28:25 PDT 2017

Why you need a website and not just a Facebook page While working at Infinity Digital we, the designers and developers, are commonly asked: Why do I need a website? To answer your question, we have provided some helpful information as to why you need a website and not just a Facebook page in order to

The post Small Business Digital Marketing appeared first on Infinity Digital Agency.

A Profitable Digital Marketing Strategy Starts With This Simple and Significant First Step

by Roman Randall @ Summit Digital Marketing

Wed Nov 25 10:30:14 PST 2015

Let’s say you lived in New York City and wanted to travel to New Zealand. How would you get there? Would you drive there? Would you walk? Swim? Take a taxi? No, of course not. You’d take an airplane and fly to New Zealand. Why? Because the destination requires a specific method of getting there. […]

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Mainstreethost

Tue Jun 27 13:27:45 PDT 2017

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

The Important Role of Women in Digital Marketing

by Jessica Wegmann @ Onimod Global

Tue Sep 12 13:23:57 PDT 2017

It has become very apparent in recent years that women are being slighted in many ways because of their gender. According to PayScale, women earn 76 cents for every dollar earned by their male counterparts. Digital marketing is no exception to these unfair circumstances. A Digital Skills Gap Report released by the Digital Marketing Institute [...]

The post The Important Role of Women in Digital Marketing appeared first on Onimod Global.

Billboard Advertising Advantages in Houston

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Jun 15 11:27:03 PDT 2017

How to Market Outdoor from Johnny Chen SEO Houston Marketing companies all over the UK have got known about billboard marketing advantages for a long time. Companies which have traditionally done their personal advertising however, are just realising all the benefits of using houston billboard advertising right now. However, they have jumped in to the […]

The post Billboard Advertising Advantages in Houston appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

Convert Website Visitors Into Leads

by SEMbyotic @ SEMbyotic

Tue Jan 21 10:20:04 PST 2014

We'll discover which factors trigger action from your prospects so that your visitors' website journey results in more conversions.

The post Convert Website Visitors Into Leads appeared first on SEMbyotic.

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

Thu May 25 16:27:45 PDT 2017

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Turn Your Email Into Website Content

by Adam Koontz @ SEMbyotic

Tue Jan 12 14:26:53 PST 2016

I write a lot of email. There are times when I tend to over-explain things and I often find myself re-reading some pretty lengthy email messages. For the most part, I’d like to believe that the advice is well received by our clients. After explaining many topics over and over again, it occurs to me that I should […]

The post Turn Your Email Into Website Content appeared first on SEMbyotic.

An Undisputed Method to Grow Your Email List

by Ramesh Ranjan @ ElementIQ – Digital Marketing Agency

Mon Aug 21 14:10:11 PDT 2017

Everyone is inundated with emails every single day. You get emails from clients, colleagues, superiors, friends and family members. There are emails you read and let’s face it – there are emails you don’t read. Too many companies are barking for your attention and you don’t have attention to spare. Marketers need to understand this.
Read more

The post An Undisputed Method to Grow Your Email List appeared first on ElementIQ - Digital Marketing Agency.

Why Does Google Rank Some Sites Higher Than Others?

by Katie Applebaum @ ElementIQ – Digital Marketing Agency

Mon Jul 31 09:30:46 PDT 2017

You often hear business owners saying “I want to rank first” for their targeted keywords. That is because on average, 71.33% of searchers click on results shown on the first page. Page two and three get only 5.59% of clicks. And on the first page alone, the top 5 results account for 67.60% of clicks.
Read more

The post Why Does Google Rank Some Sites Higher Than Others? appeared first on ElementIQ - Digital Marketing Agency.

Ad Spend Trends. How Can Smaller Advertisers Take Advantage?

by Steve Haar @

Mon Jul 03 13:00:46 PDT 2017

Calculating the amount spent on advertising marketing last year is a challenge; most surveys don’t line up. Given this, I don’t spend much time dwelling on the predictions of future ad spend. However, I do look for overall trends that different studies agree upon, and see how smaller advertisers can join in. The Overall Direction […]

The post Ad Spend Trends. How Can Smaller Advertisers Take Advantage? appeared first on .

Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

by Sean Thomas Martin @ Directive Consulting

Wed Feb 01 10:40:39 PST 2017

Most all of us love when our website and individual pages convert new site visitors into actual leads or sales. Unfortunately, regardless of what you are marketing and who you...

The post Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp appeared first on Directive Consulting.

Digital Marketing for Auto Repair Shops: SEO, PPC, and Social Media

by Peter Cunningham @ Keyword Performance, LLC.

Wed Aug 16 11:16:19 PDT 2017

There’s no doubt about it: we live in an automobile-obsessed culture. A decent majority of American households own at least one car, and the average person spends almost an hour a day driving. With so many cars experiencing so much wear and tear day in and day out, it’s not surprising that auto mechanics, body […]

The post Digital Marketing for Auto Repair Shops: SEO, PPC, and Social Media appeared first on Keyword Performance, LLC..

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

Thu Aug 31 10:38:37 PDT 2017

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Tue Aug 01 06:20:22 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

10 Tips To Build a Consistent B2B Content Marketing Plan

by Kathryn Ross @ Directive Consulting

Wed May 24 16:44:06 PDT 2017

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even...

The post 10 Tips To Build a Consistent B2B Content Marketing Plan appeared first on Directive Consulting.

March 2017 Events: Social Media & Email Marketing

by John Walker @ Talent Evolution – a digital marketing agency

Thu Mar 02 12:30:24 PST 2017

We’re really excited about all the great events & seminars we have scheduled for March. As Authorized Local Experts for Constant Contact, our focus is on evolving your business and brand through innovative, web-based solutions. Social Media & Email Marketing is one of the most personable and cost efficient tools when reaching out to

The post March 2017 Events: Social Media & Email Marketing appeared first on Talent Evolution - a digital marketing agency.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Search Engine Strategies: 8 Tips to Boost Search Rankings

by Steve Haar @

Thu Aug 10 09:55:26 PDT 2017

Every day, you check your page rankings on Google, and every day, you come up a little short of that first page. You’ve been optimizing keywords, so what gives? Well, guess what? You’re not the only one who knows the importance of keyword optimization. Your competition does too. And while keyword optimization can certainly help improve […]

The post Search Engine Strategies: 8 Tips to Boost Search Rankings appeared first on .

Auditing an AdWords Account: The B2B Marketer’s Guide

by Andrew Choco @ Directive Consulting

Wed Mar 09 08:26:34 PST 2016

For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other forms of advertising because it’s measurable. As a marketer or...

The post Auditing an AdWords Account: The B2B Marketer’s Guide appeared first on Directive Consulting.

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Blog – Mainstreethost

Tue Jun 27 13:27:45 PDT 2017

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

Apple Search Ads: Now Available in the UK

by Performics @ Performics

Tue May 23 08:42:23 PDT 2017

Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. These in-app […]

The post Apple Search Ads: Now Available in the UK appeared first on Performics.

Managing Your 2017 Local Marketing Budget

by Ashley Mcnairy @ Internet Marketing Agency | Miami SEO |Web Design |PPC - Miami

Tue Mar 21 05:30:19 PDT 2017

No one likes the process of deciding the marketing budget. Many business owners find it to be a very daunting process. But what if we give you a good way to manage your marketing budget for 2017? Here are some ways to make sure you achieve your marketing goals by setting the right budget. · […]

Johnny Chen SEO Houston Texas | A Digital Marketing Agency

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Jun 15 11:30:49 PDT 2017

Internet Marketing | Johnny Chen SEO Houston The ideals and ideas of advertising have changed greatly during the last few years. That which was a slow and frustrating procedure for research and personal conversation between client and company, is now more technical and dynamic. Your competition in the market is quite rigid, and businesses will […]

The post Johnny Chen SEO Houston Texas | A Digital Marketing Agency appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

Moz Returns to SEO

by admin @ Rand's Blog

Wed Sep 14 10:32:52 PDT 2016

Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I […]

The post Moz Returns to SEO appeared first on Rand's Blog.

Guest Post: How to Get More Students for Your Online Course

by elementiq @ ElementIQ – Digital Marketing Agency

Tue Sep 12 10:25:21 PDT 2017

In the 21st century, education has become more advanced. You can actually take a course on the other side of the world. Learning is no longer restricted to textbooks and e-learning has taken over. Both students and instructors find online courses appealing. Online studies improve accessibility for those who may not be able to sit
Read more

The post Guest Post: How to Get More Students for Your Online Course appeared first on ElementIQ - Digital Marketing Agency.

Top Pay-Per-Click (PPC) Mistakes and How to Avoid Them

by Max Dunn @ BusinessOnline

Tue Mar 28 15:00:35 PDT 2017

In the digital world, PPC is an invaluable channel. But there might be some rather costly mistakes that you are making when it comes to pay-per-click advertising.

Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Blog – Mainstreethost

Mon Jul 17 07:28:56 PDT 2017

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

7 Key Digital Marketing Trends in 2017

by Jared Smith @ Talent Evolution – a digital marketing agency

Fri Apr 14 12:56:17 PDT 2017

As summer approaches and the second half of the year looms with promise, it’s important to recognize industry trends and use them to your advantage. Challenges present themselves, but technologies are ever evolving. Keep watch on these trends as you grow your business: Customized Marketing. More and more companies are using deep data analysis to

The post 7 Key Digital Marketing Trends in 2017 appeared first on Talent Evolution - a digital marketing agency.

What is SEO?

by Ashley Mcnairy @ Internet Marketing Agency | Miami SEO |Web Design |PPC - Miami

Thu Dec 01 04:18:54 PST 2016

An acronym for search engine optimization, SEO can make you business prominent in online search results. Generally, websites that appear at the top in the search results drive more traffic and win more business than other sites offering similar products/services. If SEO is a relatively new term for you then here’s a bit of knowledge […]

Is Social Media Advertising Worth It for eCommerce Merchants?

by Ron Dod @ Visiture

Wed Aug 16 14:51:08 PDT 2017

Hate Reading? Click Here for the Summary Social media used to just be a fad that the kids were using to socialize, but not anymore. These same social media platforms have become business giants. Last year, Facebook raked in more than $7 billion in advertising—that was billion with a B. Social media isn’t just for […]

The post Is Social Media Advertising Worth It for eCommerce Merchants? appeared first on Visiture.

Understanding Content’s Role in the B2B Sales Process

by Kylie Ora Lobell @ Directive Consulting

Tue Apr 25 12:05:56 PDT 2017

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer...

The post Understanding Content’s Role in the B2B Sales Process appeared first on Directive Consulting.

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Thu Aug 24 06:00:11 PDT 2017

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Mon Aug 14 08:38:39 PDT 2017

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

What Do I Do?

by Lauren Ray @ SEOM

Fri Jun 16 10:02:06 PDT 2017

This post comes to us from Michael Johnson, SEO Associate at SEOM Interactive: When it comes to deciding where to shop, consumers turn to reviews. Companies with an online presence have reviews published by Google that give consumers a voice. They rate their individual experiences through stars, photos, and their opinions.  These ratings are of paramount […]

5 Free Resources for Learning Digital Marketing

by Bruce @ Netmark

Fri Sep 09 10:34:53 PDT 2016

A Few Brief Thoughts on “Free” Second only to the word “buffet”, “free” is my favorite word and I am sure it holds a special place […]

The post 5 Free Resources for Learning Digital Marketing appeared first on Netmark.

How Technical Communicators Can Contribute to Search Engine Optimization

by Chris Raulf @ Boulder SEO Marketing

Tue Sep 12 02:12:32 PDT 2017

On July 25, 2017, I presented a webinar entitled How Technical Communicators Can Contribute to Search Engine Optimization for Seek and Find, an IDEAS Online Conference. The two-day online conference featured five 60-minute concurrent sessions in two tracks and attendees were able to choose from 11 unique presentations. The below information is a summary of...

5 Steps to Managing a Social Media Crisis

by Pulse Marketing @ Pulse Marketing Agency

Mon Jul 31 13:55:00 PDT 2017

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers […]

The post 5 Steps to Managing a Social Media Crisis appeared first on Pulse Marketing Agency.

B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017

by Andrew Choco @ Directive Consulting

Fri Sep 09 10:48:36 PDT 2016

As a B2B marketing agency, one of the first things a client might ask us is, “How much will my PPC management cost?” It’s a fair question, but one that...

The post B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017 appeared first on Directive Consulting.

Digital Marketing Firm Affected by Unknown Algorithm Update

by Lauren Ray @ SEOM

Thu Apr 27 00:10:45 PDT 2017

Last Thursday was anything but normal in Bucks County, Pennsylvania. After a sudden and unexpected algorithm update, the agency noticed something wasn’t quite right at SEOM Interactive. Computer screens began glowing green; office supplies floated away from their places on desks; there was a force in the air no one could recognize. But in a […]

Google Impression Share Calculation Change

by Stu Beurskens @ Performics

Wed Jul 19 09:37:36 PDT 2017

Post by Stu Beurskens, Search Director – Performics Practices Team EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data […]

The post Google Impression Share Calculation Change appeared first on Performics.

Improving Attribution with View-Through Conversions

by Sean Thomas Martin @ Directive Consulting

Fri Oct 14 16:57:34 PDT 2016

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which...

The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting.

Headline Analyzers – Are They Worth It

by Snap Agency @ Snap Agency

Thu Aug 17 11:58:14 PDT 2017

More and more businesses are writing for themselves rather than outsourcing it to writing companies. If you’re a business owner who is writing a blog, then you probably don’t have...

What is effective Pay per click advertising?

by Ashley Mcnairy @ Internet Marketing Agency | Miami SEO |Web Design |PPC - Miami

Mon Dec 19 04:09:18 PST 2016

Commonly known as PPC advertising, Pay per click advertising is not a promise rather it’s an actual result known as ‘a click’. When you use pay-per-click advertising, you pay every time a potential customer clicks your ad. It is important for you to know that you cannot make payments in excess of your bid amount […]

Houston Texas Highway Radio Advertising Costs

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Jun 15 11:29:01 PDT 2017

Spending Money on Radio Advertising | Johnny Chen SEO Houston Radio Advertising Costs: JUST HOW MUCH Should I Spend? “How much must i devote to radio advertising? ” ” How do you know I am obtaining the best radio advertising prices? ” “What r / c must i advertise on? ” ” What exactly are […]

The post Houston Texas Highway Radio Advertising Costs appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

Post 1

by seopdigital@marketing @ SEOP | Digital Marketing Agency

Tue Aug 09 23:40:03 PDT 2016

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The post Post 1 appeared first on SEOP | Digital Marketing Agency.

Google Partners Launches Digital Sales Certification Exam

by Ryan Doser @ Onimod Global

Mon Sep 11 14:04:25 PDT 2017

Google has announced that the Google Partners program has launched a new certification exam - Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and support to help businesses successfully advertise on Google. Advertising agencies that are members of the Google Partners program [...]

The post Google Partners Launches Digital Sales Certification Exam appeared first on Onimod Global.

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

Wed Aug 30 08:00:20 PDT 2017

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

Post 2

by seopdigital@marketing @ SEOP | Digital Marketing Agency

Tue Aug 09 23:43:29 PDT 2016

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The post Post 2 appeared first on SEOP | Digital Marketing Agency.

A Guide to Understanding Google’s Local 3-Pack

by Stephan Futeral @ DigitalCoast Marketing LLC

Sun Mar 20 08:43:54 PDT 2016

As search engine optimization experts in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. Previously, the top seven results for a local search were grouped into their own panel at the [...]

The post A Guide to Understanding Google’s Local 3-Pack appeared first on DigitalCoast Marketing LLC.

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

Thu Sep 07 06:00:24 PDT 2017

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

Finding & Acting On Inspiration

by briana @ Smarter Searches

Tue May 30 10:23:13 PDT 2017

Reviewing selections of “Brain Storm: Unleashing Your Creative Self” by Don Hahn In his section on inspiration, Hahn takes us through the variety of magical ways in which someone might find inspiration: the breakthrough eureka moment, the spark that finds its way into your mind in the dead of night. Either way, they’re all valid...

The post Finding & Acting On Inspiration appeared first on Smarter Searches.

Choosing the Best Social Media Channels for Your Brand

by Mara Robinette @ Smarter Searches

Fri Jul 21 12:36:19 PDT 2017

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a...

The post Choosing the Best Social Media Channels for Your Brand appeared first on Smarter Searches.

Different Stages of the B2B Sales Cycle

by Sean Thomas Martin @ Directive Consulting

Fri May 19 19:15:10 PDT 2017

B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a...

The post Different Stages of the B2B Sales Cycle appeared first on Directive Consulting.

What is Google AMP & Why It Matters to You

by dreamscape @ Dreamscape Marketing

Fri Jan 20 07:37:07 PST 2017

If you’re concerned about SEO on your company’s website, Dreamscape Marketing recommends that you pay close attention to Google AMP. All signs suggest that 2017 could be the year when Google AMP becomes truly important.   What exactly is Google AMP? AMP stands for Accelerated Mobile Pages, which is a system that enables websites to load faster—much faster actually—than they ... Read More

The post What is Google AMP & Why It Matters to You appeared first on Dreamscape Marketing.

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

Mon Aug 07 06:00:39 PDT 2017

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Fri Aug 11 16:45:05 PDT 2017

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

The post Personable is profitable: A case to rethink your content marketing strategy appeared first on .

Digital Nomads: The Ability to Work from Anywhere

by Karmen Clark @ ElementIQ – Digital Marketing Agency

Wed Aug 02 09:00:26 PDT 2017

You see them in coffee shops, scattered around the power outlets, working away on a laptop. They’re in hostels, or local diners, networking with everyone around. They work from the sky, on airplane wifi. This unique group of people are unified by one thing, freedom. The rise of technology in the 21st century has expanded
Read more

The post Digital Nomads: The Ability to Work from Anywhere appeared first on ElementIQ - Digital Marketing Agency.

SmartSearch Marketing is Hiring Paid Media Experts

by Patricia Hursh @

Wed Jul 05 08:16:40 PDT 2017

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on… Career Opportunity SmartSearch Marketing is currently looking for a Senior Paid Media Specialist. The Senior Paid Media SpecialistLearn more

The post SmartSearch Marketing is Hiring Paid Media Experts appeared first on .

How to Pick a Color Scheme for Instagram

by Kaylin Maples @ Smarter Searches

Fri Jun 02 15:49:07 PDT 2017

Instagram is an excellent social media platform for showcasing visual content, but when you scroll through an individual’s profile, you find something more — you find that the people and businesses are telling a visual story. Here’s how you can, too. When scrolling through Instagram, one thing you might notice is that celebrities and Instagram-famous...

The post How to Pick a Color Scheme for Instagram appeared first on Smarter Searches.

Budget SEO Tips for Fitness Coaches

by BTW Team @ Break The Web

Mon Jun 19 08:05:48 PDT 2017

Building a business has been easier these days with the rise of information technology. Before the internet boom, only those with big budgets could afford to advertise their brands, products, and services. Advertising meant having to buy TV and radio slots or printing out brochures and leaflets. This kind of publicity involved thousands and even […]

What Goes into a Google Analytics Account or View?

by October Marketing @ October Marketing

Sat Jul 29 13:09:33 PDT 2017

A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]

The post What Goes into a Google Analytics Account or View? appeared first on October Marketing.

I spent $50,000 on Facebook Ads and have nothing to show for it!

by October Marketing @ October Marketing

Sat Mar 25 16:38:09 PDT 2017

PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black. […]

The post I spent $50,000 on Facebook Ads and have nothing to show for it! appeared first on October Marketing.

Ranking the Keyword Value of 180 Series C Software Companies

by Sean Thomas Martin @ Directive Consulting

Fri Apr 28 16:20:39 PDT 2017

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A...

The post Ranking the Keyword Value of 180 Series C Software Companies appeared first on Directive Consulting.

Imwave – The Performance Search Engine Marketing Agency

by Adam Viener @ imwave, inc.

Tue Mar 24 18:16:38 PDT 2015

We hope you enjoy this short 2 minute imwave introduction video, it will quickly explain what we do, how we work with our partners, and how we can help grow your business!

Your Site Needs an Espresso Shot

by Apogee Results @ Apogee Results

Mon Feb 01 08:39:11 PST 2010

During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per Click customers to reward higher quality sites with top […]

The post Your Site Needs an Espresso Shot appeared first on Apogee Results.

SEO 3 Minute Tips EP1: Gaining Potential Client Trust using Semrush in 3 minutes.

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Sep 08 09:50:14 PDT 2016

As an SEO professional, when a potential client ask me, “why should we use SEO, what’s it gonna do for me, and how much do you charge?”  Often times, many SEO Professionals simply spell out their credentials that have absolutely no relevance with the potential client.  Lets be honest here, your potential client doesn’t want […]

The post SEO 3 Minute Tips EP1: Gaining Potential Client Trust using Semrush in 3 minutes. appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

3 Reasons Why You Should Be Advertising on Facebook

by Mara Robinette @ Smarter Searches

Thu May 25 09:35:49 PDT 2017

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media platforms are constantly evolving. Just...

The post 3 Reasons Why You Should Be Advertising on Facebook appeared first on Smarter Searches.

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Mainstreethost

Mon Aug 21 03:47:27 PDT 2017

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

SEO: It Can Be Frustrating

by dreamscape @ Dreamscape Marketing

Sun Jan 15 20:00:12 PST 2017

You probably never suspected that there was any connection between SEO and the addiction treatment program at your drug rehab center. Surprisingly, there are several similarities as highlighted in Dreamscape Marketing’s new whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program.” Here’s just one example: There May Be Frustration Despite a rehab patient’s best efforts, he or she ... Read More

The post SEO: It Can Be Frustrating appeared first on Dreamscape Marketing.

Everything you need to know about Account Based Marketing: A B2B Marketers Guide to Reaching High-Value Targets

by Rachel Ready @ BusinessOnline

Tue May 16 12:02:13 PDT 2017

Top 5 Ways To Win in Voice Search

by Priscilla Leake @ Apogee Results

Mon Aug 28 08:12:36 PDT 2017

  OK, Google: What are the top five ways digital marketers can prepare for the voice search takeover? For years now one of the trendiest, and simultaneously most inconclusive, topics among digital marketers has been the ground-breaking shift from traditional to voice search. With mobile usage statistics continually rising, this is not anticipated to be one […]

The post Top 5 Ways To Win in Voice Search appeared first on Apogee Results.

What Do Attendees Want from Marketing Conferences?

by rand @ Rand's Blog

Sun Dec 20 22:35:29 PST 2015

Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the marketing world. 248 people replied, primarily via Twitter, Google+, and LinkedIn. Despite the small number of questions, I found the responses immensely valuable and quite interesting. A few even caught me […]

The post What Do Attendees Want from Marketing Conferences? appeared first on Rand's Blog.

Imwave makes Inc 5000 List for 4th Year!

by Adam Viener @ imwave, inc.

Thu Aug 16 11:49:17 PDT 2012

It’s Official! Imwave has once again earned a spot in Inc Magazine’s list of fastest growing privately owned companies.  Imwave moved up 932 spots this year to claim #3374 in 2012’s list.  This makes 4 years in a row that Imwave has been included in the list! Way to go team!

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

Thu Sep 07 10:33:51 PDT 2017

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Sun May 28 00:01:02 PDT 2017

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

A Look at the Keyword Research Tool Universe in 2015

by rand @ Rand's Blog

Tue Nov 24 22:05:40 PST 2015

In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space (and it’s now live! Moz’s new keyword research […]

The post A Look at the Keyword Research Tool Universe in 2015 appeared first on Rand's Blog.

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

Mon Sep 11 04:00:49 PDT 2017

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

Fri Sep 15 09:50:13 PDT 2017

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

Don’t Start a Campaign without these 11 B2B Marketing Tools

by Brad Smith @ Directive Consulting

Fri Aug 18 12:14:05 PDT 2017

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you...

The post Don’t Start a Campaign without these 11 B2B Marketing Tools appeared first on Directive Consulting.

5 Ways to Improve Word-of-Mouth Marketing

by John Walker @ Talent Evolution – a digital marketing agency

Tue Jan 24 12:05:34 PST 2017

Word-of-mouth marketing is the oldest form of marketing that exists, and it’s still very effective. In fact, one of the best ways to get more clients for any business owner is to increase your word-of-mouth marketing efforts. People trust hearing from those whom they know, or respect, or have other connections with more than they

The post 5 Ways to Improve Word-of-Mouth Marketing appeared first on Talent Evolution - a digital marketing agency.

Guide To Select Best SEO Agency in Houston Texas

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Jun 15 11:25:02 PDT 2017

3 Minutes Tips on how to Choose a Houston Texas Agency | Johnny Chen SEO Houston Ensuring the marketplace stability for the web business in their prime functioning is among the primary importance and pre-requisites and may be tackled through Seo techniques. In addition, it helps in reaching the visibility necessary to stay prior to […]

The post Guide To Select Best SEO Agency in Houston Texas appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

Improve Your SEO Results With a Robots.txt File

by Susan Sisler @ Jacksonville Local SEO Company | PPC & Social Media Services

Thu Apr 06 09:15:53 PDT 2017

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s a solid SEO tactic. Here’s a quick guide on how and when to create a robots.txt file, and why it’s so important to get it […]

The post Improve Your SEO Results With a Robots.txt File appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Use ‘Em If You Got ‘Em – Registered Trademarks

by Brad Abanilla @ Apogee Results

Fri Sep 01 10:57:56 PDT 2017

One of the biggest challenges for clients who are in hyper-competitive spaces is standing out amongst their competition. Especially when these competitors are selling similar or in many cases, the same products. In ad copy testing, there are often conflicting metrics around what semantically works to drive traffic. Beyond just the psychology and linguistics, an […]

The post Use ‘Em If You Got ‘Em – Registered Trademarks appeared first on Apogee Results.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

Thu Jul 20 06:00:49 PDT 2017

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

SEO: Don’t Look For Shortcuts

by dreamscape @ Dreamscape Marketing

Wed Jan 04 20:00:04 PST 2017

Is there a similarity between SEO and drug addiction treatment programs? Actually, the answer is a resounding, “Yes.” Dreamscape Marketing has worked with more than 100 drug rehab centers in every region of the country. In that time, we have discovered that SEO and addiction treatment share a surprising number of similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper ... Read More

The post SEO: Don’t Look For Shortcuts appeared first on Dreamscape Marketing.

What Your Website Design Says to Your Audience

by Stephan Futeral @ DigitalCoast Marketing LLC

Wed Nov 16 05:56:29 PST 2016

As a website design company in Charleston SC, we know that your website is often the most significant marketing method you have. A colorful, professional and informative website can serve as a silent salesman by teaching potential customers about your company and attracting clients who are specifically looking for your products and services. What exactly [...]

The post What Your Website Design Says to Your Audience appeared first on DigitalCoast Marketing LLC.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Fri Jul 14 12:28:10 PDT 2017

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

Setting Up Your B2B Pay Per Click Services the Easy Way

by Sean Thomas Martin @ Directive Consulting

Wed Nov 02 11:41:26 PDT 2016

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital...

The post Setting Up Your B2B Pay Per Click Services the Easy Way appeared first on Directive Consulting.

3 Ways to Become a Major Influence in the Digital Marketing Industry

by Ryan Doser @ Onimod Global

Wed Sep 13 12:15:34 PDT 2017

Many individuals and organizations out there today are battling to become major influences in the digital marketing community. Building a major brand is no simple task and getting your name out there can take months if not years. Hosting Facts found that "over two millions blog posts are published on the internet every day." Therefore, [...]

The post 3 Ways to Become a Major Influence in the Digital Marketing Industry appeared first on Onimod Global.

Google Dropped Organic Site Links & Some impressions dropped

by admin @

Wed Feb 01 10:15:57 PST 2017

Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links […]

The post Google Dropped Organic Site Links & Some impressions dropped appeared first on .

Got Your Budget Cut? Here’s What to Do About It

by Brad Smith @ Directive Consulting

Fri Sep 08 17:10:43 PDT 2017

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a...

The post Got Your Budget Cut? Here’s What to Do About It appeared first on Directive Consulting.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

Tue Jan 31 04:28:27 PST 2017

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Blog – Mainstreethost

Mon Aug 21 03:47:27 PDT 2017

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

B2B Marketing Basics: Understanding Your Audience (Part 2!)

by Brad Smith @ Directive Consulting

Mon Aug 28 15:20:54 PDT 2017

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are...

The post B2B Marketing Basics: Understanding Your Audience (Part 2!) appeared first on Directive Consulting.

Imwave Founder Talks to Ring Revenue about Pay-Per-Call Marketing

by Adam Viener @ imwave, inc.

Wed Sep 28 08:32:37 PDT 2011

The Best Kept Secret In Content Marketing

by Karmen Clark @ ElementIQ – Digital Marketing Agency

Wed Sep 06 14:04:23 PDT 2017

I recently had the opportunity to attend the Neil Patel Advanced Online Content Marketing Summit, 2017. The summit lasted for three days and featured leaders in the tech industry, including speakers from Hubspot, Marketing Profs, Hello Bar, Axe Wellness, Wishpond, Buzzsumo, KISSmetrics, and many more. The summit was packed with loads of useful information and
Read more

The post The Best Kept Secret In Content Marketing appeared first on ElementIQ - Digital Marketing Agency.

SEO 2015: New Year. New SEO You.

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Wed Jan 14 12:25:35 PST 2015

We all know the mantra (or, at least you should by now) – great rankings […]

The post SEO 2015: New Year. New SEO You. appeared first on Cement Marketing.

The Powerful Effects of Nostalgia Marketing

by Cintia Miranda @ Pulse Marketing Agency

Tue Sep 05 13:40:04 PDT 2017

Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of […]

The post The Powerful Effects of Nostalgia Marketing appeared first on Pulse Marketing Agency.

Talent Evolution Wins Silver Davey Awards for Work on City of Rancho Mirage Websites

by Jared Smith @ Talent Evolution – a digital marketing agency

Sat Jan 14 17:14:07 PST 2017

Talent Evolution, LLC is the winner of two Silver Davey Awards for work on websites for the City of Rancho Mirage and Relax Rancho Mirage Relax Rancho Mirage.

The post Talent Evolution Wins Silver Davey Awards for Work on City of Rancho Mirage Websites appeared first on Talent Evolution - a digital marketing agency.

How we Increased one Dental Practice’s Leads by 205% and Traffic By 1500%

by Payman Torkiyan @ Search Engine Optimization – ElementIQ – Digital Marketing Agency

Fri Jul 15 13:53:56 PDT 2016

“Today, if you look at most of our patients, we didn’t have to go out and look for them. They contacted us, because they found us in the top positions of search results for all of our primary keywords and landed our website,” – Peter Balogh, Dentist and Owner of the Vancouver Centre for Cosmetic
Read more

The post How we Increased one Dental Practice’s Leads by 205% and Traffic By 1500% appeared first on ElementIQ - Digital Marketing Agency.

Sherlock Says: How to Create a Predictive Marketing Strategy

by Erika Levy @ Sparxoo

Fri May 26 09:20:22 PDT 2017

A few years ago, a job title like “data scientist” sounded more like a wacky Mad Lib insert than an actual career. But now, the science of interpreting complex data is emerging as one of the fastest-growing and most promising careers in marketing. Why? Because these “Einsteins of data” use predictive modeling software to look […]

The post Sherlock Says: How to Create a Predictive Marketing Strategy appeared first on Sparxoo.

Set Up Bing Places for Business

by Jordan Gardiner @ Ignite Digital

Wed Feb 01 13:39:10 PST 2017

Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business.  It also gives them a sense of credibility when seeing your business appear on the side of the search results in its own dedicated billboard. In this article, you will learn how to setup a Bing Places account for your business. To begin, go to the Bing Places for Business website and click Get Started. In the next screen, search for your business by entering in the Country/region your business operates in and your main business phone number.  Or you can choose to search by

The post Set Up Bing Places for Business appeared first on Ignite Digital.

25 Ways Data Science is Changing B2B Marketing

by Kylie Ora Lobell @ Directive Consulting

Wed Apr 12 09:52:47 PDT 2017

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products...

The post 25 Ways Data Science is Changing B2B Marketing appeared first on Directive Consulting.

Metrics Matter: A B2B Guide To Finding Real Marketing ROI

by Rachel Ready @ BusinessOnline

Mon Apr 17 11:24:39 PDT 2017

The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

by rand @ Rand's Blog

Sat Aug 15 11:42:47 PDT 2015

From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would […]

The post Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic? appeared first on Rand's Blog.

What a Boomerang Expert Taught Us about Multivariate Testing

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Wed May 03 11:42:19 PDT 2017

Barnaby Ruhe is a fan of freestyling during boomerang competitions and is credited with inventing the foot catch. To accomplish this, Barnaby needed to throw his boomerang and then accurately choose where to lie down on the grass to catch his returning ‘rang between his feet. At the time, this seemed radical because everybody knew that boomerangs were caught by hand, but now this catch is incorporated into international rules. He compares that to the Harlem Globetrotter brand of basketball […]

The post What a Boomerang Expert Taught Us about Multivariate Testing appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Why Use a Sales Funnel For Marketing – What is a Sales Funnel Anyway?

by October Marketing @ October Marketing

Fri Jul 28 21:53:50 PDT 2017

I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business […]

The post Why Use a Sales Funnel For Marketing – What is a Sales Funnel Anyway? appeared first on October Marketing.

3 Marketing Activities to Increase Your Google SERP CTR

by Brad Smith @ Directive Consulting

Tue Aug 08 17:09:40 PDT 2017

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant...

The post 3 Marketing Activities to Increase Your Google SERP CTR appeared first on Directive Consulting.

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

by Brad Smith @ Directive Consulting

Tue Aug 08 17:14:11 PDT 2017

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the...

The post 5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically appeared first on Directive Consulting.

Snapchat vs Instagram: Which is the better storytelling app?

by Drew Rigler @ Infinity Digital Agency

Mon Jun 19 07:30:11 PDT 2017

If you’re in business in Bucks County and looking at various digital marketing strategies to complement local SEO as a method of growing your company, you should consider advertising on social media. Facebook and Twitter are probably the first two websites that come to mind when those who need to advertise their business think of

The post Snapchat vs Instagram: Which is the better storytelling app? appeared first on Infinity Digital Agency.

How To Claim And Optimize A Yelp Business Page

by Katie Applebaum @ ElementIQ – Digital Marketing Agency

Fri Aug 04 13:03:34 PDT 2017

When you think of Yelp, do you first think of foodies posting restaurant reviews?   Yelp is indeed an important factor for restaurants digital strategies. But overall, Yelp is much more than a website for people to rate their favorite meals. In fact, according to Yelp’s statistics, only 20% of total reviews are for restaurants.
Read more

The post How To Claim And Optimize A Yelp Business Page appeared first on ElementIQ - Digital Marketing Agency.

The End of Digital Advertising

by David Torres @ Apogee Results

Mon Aug 14 14:24:01 PDT 2017

It’s ‘the End of Digital Advertising as We Know It’ – and I feel fine. Well, this is it – it’s the end of digital advertising as we know it. And, quite frankly, I feel just fine about it. Data suggests Procter & Gamble and Unilever are pulling back on digital ad spend – MediaRadar […]

The post The End of Digital Advertising appeared first on Apogee Results.

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Blog – Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

10X Content, SEO, Your Digital Brand, and Bacon

by Adam Koontz @ SEMbyotic

Wed Sep 02 01:27:17 PDT 2015

There’s a tactic/philosophy going around in the SEO community around building 10X content. Rand Fishkin delivered a Whiteboard Friday video about “good unique content“, it was a recurring theme during this year’s MozCon, and Brian Dean often refers to it as the “skyscraper technique”. The premise is fairly straight-forward: Search Google to see what ranks for the particular keyword that […]

The post 10X Content, SEO, Your Digital Brand, and Bacon appeared first on SEMbyotic.

Importance of Laser-Targeted Unique Value Propositions

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Mon Apr 17 12:12:02 PDT 2017

Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to say yes. GreenPal is an app that helps people get five lawn care bids from local professionals. Bids are free and arrive quickly; people can also pay for their lawn care services online. Initially, Bryan and his partners believed that people would use their service because they can choose the most reasonably priced bid and therefore […]

The post Importance of Laser-Targeted Unique Value Propositions appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Want Badass User Experience? Do Your Research!

by Emily Joseph @ Sparxoo

Wed Sep 06 06:00:17 PDT 2017

Florida Polytechnic University is preparing 21st century learners in advanced fields of STEM. With a commitment to providing the best high-tech education in Florida, Florida Poly continually pushes boundaries in technology. As their trendsetting partner, Sparxoo redesigned their website to reflect a user experience aligned with their refreshed brand. The result? An interactive site that […]

The post Want Badass User Experience? Do Your Research! appeared first on Sparxoo.

Complete Guide to B2B Marketing

by Garrett Mehrguth @ Directive Consulting

Tue May 09 12:27:07 PDT 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the...

The post Complete Guide to B2B Marketing appeared first on Directive Consulting.

10 Necessities for Your B2B Marketing Strategy

by Kathryn Ross @ Directive Consulting

Mon May 15 10:49:49 PDT 2017

In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left...

The post 10 Necessities for Your B2B Marketing Strategy appeared first on Directive Consulting.

Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Wed May 03 11:17:46 PDT 2017

In boomerang competitions, there are multiple events per competition, each with its own rules and with boomerangs tailored to the parameters of the event. One event is called fast catch, in which a thrower needs to throw and catch a boomerang five times in rapid succession, with the person with the lowest completion time dubbed the winner. Another is trick catch, in which catches must be made with the feet, behind the back, and more. In fast catch, what matters […]

The post Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

How to Determine Your Optimal AdWords Budget

by Brad Smith @ Directive Consulting

Fri Sep 15 15:24:14 PDT 2017

How much should you be spending on Google AdWords? When most B2B marketers think of Google AdWords, the terms “high budget” or “increased marketing spending” might come to mind. The...

The post How to Determine Your Optimal AdWords Budget appeared first on Directive Consulting.

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Mon Aug 14 10:52:16 PDT 2017

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

Ohio’s #1 SEO Agency

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Sat Nov 15 07:28:06 PST 2014

Okay, so technically speaking we aren’t Ohio’s #1 SEO agency. We are Ohio’s #2 SEO agency. You […]

The post Ohio’s #1 SEO Agency appeared first on Cement Marketing.

Assessing Your SEO Vitals

by Willow Barnett @

Tue Aug 15 13:47:25 PDT 2017

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

The post Assessing Your SEO Vitals appeared first on .

3 Digital Marketing Trends to Prepare for in the Near Future

by Ryan Doser @ Onimod Global

Wed Sep 06 13:21:32 PDT 2017

In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social [...]

The post 3 Digital Marketing Trends to Prepare for in the Near Future appeared first on Onimod Global.

5 Ways to Create Impact with Short Blog Posts

by John Walker @ Talent Evolution – a digital marketing agency

Tue Jan 17 12:02:28 PST 2017

It’s about focusYou may have heard longer blog posts are better for SEO than blog posts that are shorter. Well, that may not be entirely true. It’s all about making an impact on your readers and getting them to engage with your content. Although, it is recommended to have a good mix of lengths. Short blog posts,

The post 5 Ways to Create Impact with Short Blog Posts appeared first on Talent Evolution - a digital marketing agency.

SEO for Lawyers: Connecting Law Firms and Clients with SEO

by Peter Cunningham @ Keyword Performance, LLC.

Wed Aug 30 07:57:41 PDT 2017

In a lot of ways the legal profession is unlike any other. The high pressure, the specialized, sometimes even arcane expertise required, the uniquely unrealistic depictions of the job in TV and movies, and more all add up to make practicing law one-of-a-kind. But it some other ways, lawyers face many of the same challenges […]

The post SEO for Lawyers: Connecting Law Firms and Clients with SEO appeared first on Keyword Performance, LLC..

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

by Emma Siemasko @ Directive Consulting

Fri Jun 17 10:10:29 PDT 2016

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

The post Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know appeared first on Directive Consulting.

Hiring Internet Marketing Service Online in Houston Texas

by Johnny Chen @ Johnny Chen SEO | #1 Performing Search Engine Optimization Agency

Thu Jun 15 11:22:11 PDT 2017

Johnny Chen SEO Houston | Your Texas Digital Marketer Online marketing is among the most essential top features of doing business online. It also is commonly probably the most ignored aspects, due to the fact it takes lots of time to control. Social media pages certainly are a great asset to any business; however , […]

The post Hiring Internet Marketing Service Online in Houston Texas appeared first on Johnny Chen SEO | #1 Performing Search Engine Optimization Agency.

Is SEO a Good Investment for Your Small Business?

by Apogee Results @ Apogee Results

Wed Oct 15 06:25:07 PDT 2014

In our blog post, SEO Tips for Small Businesses, we addressed the importance of developing your SEO strategy for your small business and provided tips to help get you started. Today I want to discuss the next big question every small business owner asks: is SEO a good investment? The answer may seem readily apparent […]

The post Is SEO a Good Investment for Your Small Business? appeared first on Apogee Results.

How to audit your SEO agency

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Thu Feb 06 12:37:08 PST 2014

We have seen it countless times– complete confusion when it comes to what your SEO […]

The post How to audit your SEO agency appeared first on Cement Marketing.

Improve Your Targeted Marketing by Using Demographics Data from Google Analytics

by Peter Cunningham @ Keyword Performance, LLC.

Fri May 19 12:42:23 PDT 2017

Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target? With billions of people on social media every single day, finding the right target audience for your social media ads can be like finding a […]

The post Improve Your Targeted Marketing by Using Demographics Data from Google Analytics appeared first on Keyword Performance, LLC..

One crazy digital chick with a vision. Five years later.

by Alaina @ Columbus Ohio SEO (Search Engine Optimization) – Cement Marketing

Sun Apr 06 18:40:40 PDT 2014

When I quit my cushy advertising agency job to start Cement Marketing, my own digital […]

The post One crazy digital chick with a vision. Five years later. appeared first on Cement Marketing.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

Fri Sep 08 09:44:10 PDT 2017

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

PPC Tracking: What’s a Conversion?

by October Marketing @ October Marketing

Tue Aug 01 01:08:31 PDT 2017

A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business. […]

The post PPC Tracking: What’s a Conversion? appeared first on October Marketing.

Why Utilizing PPC Media is Key for Your Business

by admin @

Wed Aug 09 08:05:59 PDT 2017

If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once […]

The post Why Utilizing PPC Media is Key for Your Business appeared first on .

4 Ways to Drive More Traffic to Your Website Today

by Bruce @ Netmark

Fri Sep 02 12:49:26 PDT 2016

    I can read your mind (kind of) Hold on for one second…Let me summon my mystical powers of digital marketing minding reading. For my next […]

The post 4 Ways to Drive More Traffic to Your Website Today appeared first on Netmark.

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

by rand @ Rand's Blog

Thu Feb 25 20:35:40 PST 2016

In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers […]

The post SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results) appeared first on Rand's Blog.

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Wed Jun 28 07:03:30 PDT 2017

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

How to Create Effective Seasonal Content

by Nic Jolin @ The Search Agency

Tue Mar 14 03:00:18 PDT 2017

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user...

The post How to Create Effective Seasonal Content appeared first on The Search Agency.

Are Press Releases Still Good for SEO?

by Peter Cunningham @ Keyword Performance, LLC.

Fri Jun 02 12:00:14 PDT 2017

In the old, pre-Penguin days of search engine optimization, syndicated press releases were a popular method of link-building. Businesses would wait for something newsworthy, put together a release, and distribute it via services like PR Web. Now, Google has explicitly stated that press release links will not help rankings. Almost any syndicated press release comes […]

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10+ SEO Traffic Hacks to Optimize Your Website for Google

by Garrett Mehrguth @ Directive Consulting

Fri Jul 15 06:51:19 PDT 2016

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic

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2017 January Events: Social Media & Email Marketing

by John Walker @ Talent Evolution – a digital marketing agency

Mon Jan 02 11:38:55 PST 2017

We’re really excited about all the great events & seminars we have scheduled for November. As Authorized Local Experts for Constant Contact, our focus is on evolving your business and brand through innovative, web-based solutions. Social Media & Email Marketing is one of the most personable and cost efficient tools when reaching out to new

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Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness

by Christina Elghazi @ The Search Agency

Mon Apr 24 10:38:32 PDT 2017

Any of my colleagues here at The Search Agency can attest to the fact that I’m a big fan of authority metrics -– specifically, Majestic’s Flow Metrics. Whether I’m auditing a client backlink profile, lifting a manual penalty, or training my team, you can put...

The post Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness appeared first on The Search Agency.

The Long and Short of Voice Search

by Barkha Shah @ The Search Agency

Wed Apr 12 15:53:56 PDT 2017

Virtual assistants, voice commands and artificial intelligence are all driving a huge change in the online search industry. Based on available statistics, 20%-25% of searches on Google apps /Android phones are voice-based and Comscore has predicted that by 2020 that number will increase to 50%....

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Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Mainstreethost

Mon Jul 17 07:28:56 PDT 2017

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

First 6 Months in a Digital Agency

by Samuel Rebbechi @ Performics

Mon Sep 11 10:04:15 PDT 2017

Post by Samuel Rebbechi, Performance Content & SEO Specialist My first six months in a digital agency has been an intensely exciting and insightful learning experience. […]

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Voice Search Optimization

by Colin Mumma @ Performics

Tue Jun 27 13:05:14 PDT 2017

Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […]

The post Voice Search Optimization appeared first on Performics.

What STEM Students Can Learn From A Place Like Sparxoo

by Rhodes Conover @ Sparxoo

Thu Jul 20 06:00:44 PDT 2017

I am a summer intern at Sparxoo and a rising senior studying Computer Engineering at Florida Polytechnic University. I enjoy a variety of activities, including analyzing film, performing stand-up comedy, and playing advanced strategy board games. When asked to write a blog post about my internship so far, I knew that I wanted to write […]

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The Best Places for High-Quality Stock Photos, GIFs, and Vector Graphics (Paid and Free)

by Roman Randall @ Summit Digital Marketing

Fri Feb 05 05:58:52 PST 2016

According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source) In addition to this, consultant Jeff Bullas found that articles with images get 94% […]

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

by Kaleigh Moore @ Directive Consulting

Thu Aug 04 10:04:33 PDT 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I...

The post PPC or SEO? Choosing Based on Budget & Maximizing Your ROI appeared first on Directive Consulting.

Social Media: Paid vs. Organic

by Sara Brace @

Tue Aug 15 08:59:31 PDT 2017

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

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9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Tue Jul 18 07:00:13 PDT 2017

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

by Ryan Doser @ Onimod Global

Wed Aug 30 10:49:47 PDT 2017

West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level. Objective: To build West Suburban Garage Doors [...]

The post New Client Website Launch: West Suburban Garage Doors in the Chicagoland appeared first on Onimod Global.

How To Remove Your Facebook Profile From Google Searches

by John Leo Weber @ Geek Powered Studios

Mon May 22 09:57:13 PDT 2017

Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google...

The post How To Remove Your Facebook Profile From Google Searches appeared first on Geek Powered Studios.

4 Simple Steps To Get Started With SEO

by Bruce @ Netmark

Tue Aug 16 08:54:53 PDT 2016

SEO is not a mystical science only to be comprehended by the 21st-century equivalents of Albert Einstein, the vast majority of us with a simple bit […]

The post 4 Simple Steps To Get Started With SEO appeared first on Netmark.

Omnivores of the SERP: Eat Up More Market Share

by Sean Thomas Martin @ Directive Consulting

Fri Nov 18 15:00:51 PST 2016

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you...

The post Omnivores of the SERP: Eat Up More Market Share appeared first on Directive Consulting.

Guide to Optimizing Your Business’s Facebook Page

by DigitalCoast Marketing @ DigitalCoast Marketing LLC

Fri Feb 19 22:04:38 PST 2016

As social media marketing consultants in Charleston, South Carolina, we help businesses and organizations take advantage of the marketing opportunities such as using Facebook. Facebook remains the top social network social media site of choice for adults 35 years of age and older. There are 1.44 billion active users, many whom check Facebook daily. Many [...]

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12 eCommerce Landing Page Secrets and Tips for Killer Growth

by Ron Dod @ Visiture

Wed Sep 06 12:53:23 PDT 2017

Hate Reading? Click Here for the Summary A perfectly crafted landing page has its place in the Hall of Fame for eCommerce growth. A well-designed and flawlessly executed landing page can make the biggest difference in your overall marketing strategy. Getting your landing page to that point, however, is laced with pitfalls and rigorous testing. […]

The post 12 eCommerce Landing Page Secrets and Tips for Killer Growth appeared first on Visiture.

Capture Website Visitors

by SEMbyotic @ SEMbyotic

Thu Jan 23 10:17:22 PST 2014

Without visitors, your website has no chance of collecting leads. Your site needs to be optimized for search engines (SEO) to get the attention of visitors.

The post Capture Website Visitors appeared first on SEMbyotic.

Using SEO To Grow Your Dental Practice

by elementiq @ Search Engine Optimization – ElementIQ – Digital Marketing Agency

Thu Aug 07 17:32:00 PDT 2014

The primary marketing goal of every dental practice is to bring in new patients and keep existing patients coming back in. It’s what will keep your practice running. But what will grow your dental practice is being able to attract patients through digital marketing channels. Search engine optimization (SEO) is starting to be more and
Read more

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Questions Your Search Team Probably Has

by Adam Viener @ imwave, inc.

Wed Nov 04 12:46:54 PST 2015

Here is a good Q&A we recently had with a potential partner who was takling to their internal search team or agency about the possibilities of using Imwave to help drive incremental sales for their business. We are posting this as a helpful guide to the types of questions typically asked, and our typical responses.

Role of Risk in Boomerang Throwing and Conversion Optimization

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Wed May 03 12:13:40 PDT 2017

Ten-time world champion boomerang thrower Chet Snouffer is not afraid to take risks in his athletic endeavors—in fact, he takes them often. Risk-taking has ultimately paid off for him as his boomerang record clearly shows, and so we thought we’d delve down into the role that risk-taking plays in decision-making to see what we can learn about the connection between risk and conversion optimization. We quickly decided we’d need to look at business- and money-related risk differently from sports-related risk, […]

The post Role of Risk in Boomerang Throwing and Conversion Optimization appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

by Sean Thomas Martin @ Directive Consulting

Fri Nov 11 10:55:33 PST 2016

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword...

The post B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search appeared first on Directive Consulting.

Applying the Scientific Method to SEO

by Upasna @ Geek Powered Studios

Fri Mar 17 13:14:00 PDT 2017

The post Applying the Scientific Method to SEO appeared first on Geek Powered Studios.

What Are Micro-Moments in Mobile Marketing?

by Upasna @ Geek Powered Studios

Tue May 16 14:26:47 PDT 2017

The post What Are Micro-Moments in Mobile Marketing? appeared first on Geek Powered Studios.

Search Terms from Search Partners: Why eBay May Be Messing with You

by Lauren Ray @ SEOM

Fri Jul 21 07:51:06 PDT 2017

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

Geek Powered Presenting at Designing for Digital Conference 2017

by Upasna @ Geek Powered Studios

Mon Apr 03 13:08:02 PDT 2017

04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…

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Creating an AdWords Account

by Jordan Gardiner @ Ignite Digital

Wed Jan 25 07:23:20 PST 2017

Creating an AdWords account will give you the basis for a Search Engine Marketing (PPC) strategy.  PPC Advertising allows you to attract more customers as well as the ability to reach the right customers at the right time and it gives you the flexibility to advertise in specific locations. This article will teach you how to set up your own AdWords Account for your business. 1. To begin you’ll have to go the AdWords Homepage and click Start now. 2. Enter the email address you’ll want to use to sign into your AdWords account. 3. Enter the Website URL of your business that you would like to advertise for. 4. Optional – You can select Yes or No to receive tips

The post Creating an AdWords Account appeared first on Ignite Digital.

How to Rank on Bing and Yahoo

by Carly Gruenberg @ Directive Consulting

Thu Jun 05 02:35:06 PDT 2014

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%? Bing and...

The post How to Rank on Bing and Yahoo appeared first on Directive Consulting.

The Marketer’s Guide to Measuring Inbound vs. Outbound ROI

by Erika Levy @ Sparxoo

Mon Apr 17 05:45:11 PDT 2017

In the digital marketing world today, accountability is paramount. Companies expect their marketing leaders to provide quantifiable data that proves their marketing investments are bringing home the bacon and contributing to real business outcomes. However, the logistics of calculating ROI are more intricate than ever—especially when it comes to evaluating inbound and outbound marketing efforts. […]

The post The Marketer’s Guide to Measuring Inbound vs. Outbound ROI appeared first on Sparxoo.

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

Thu Aug 03 06:00:41 PDT 2017

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

Insights from HubSpot’s User Group Summit: CRO, Forms & Video Content

by David Dubov @ BusinessOnline

Mon Feb 20 15:08:40 PST 2017

Hubspot held their 2017 summit in San Diego recently with several amazing guest speakers. The in-depth talks ranged from conversion optimization, developing video content, and paid advertising strategies in Facebook and Instagram. Here’s a few quick tips that you can use to improve your marketing this year.

How to Collect 50 Leads/Mo on Your Home Services Website

by Adelaide Smith @ Summit Digital Marketing

Mon Feb 01 19:01:07 PST 2016

Creating a marketing strategy that continually generates leads is one of the hardest things for a business to do. Mailers, door hangers, and good ole fashioned business cards used to be the lifeblood of home services marketing, but the internet has completely changed the game. Online marketing can be incredibly overwhelming, so we’ve outlined a […]

6 Tips for Crafting SEO Blog Content

by Drew Rigler @ Infinity Digital Agency

Wed Sep 13 10:41:08 PDT 2017

Search Engine Optimization (SEO) can be a very confusing concept for a beginner in the digital marketing world. If you want your content read and higher search engine rankings, these 6 tips will help you craft an SEO friendly blog post, article, whatever it may be, for optimal engagement!   Content Type & Length Variation

The post 6 Tips for Crafting SEO Blog Content appeared first on Infinity Digital Agency.

Ignite Digital Achieved Google Premier Partner Status

by Matthew Goulart @ Ignite Digital

Tue Aug 29 06:31:51 PDT 2017

We are extremely proud to announce today that Ignite Digital has officially achieved the status of Google Premier Partner. Ignite Digital has been closely working with Google since 2009 to attain this prestigious status making Ignite Digital one of the leading Digital Ad Agencies to have met the stringent benchmarks as set out by Google. As one of a few Google Premier Partners, there are additional advantages and options available to our clients who benefit from the direct communication and priority support with Google. Achieving Google Premier Status means Ignite Digital has “Meet the performance requirement by delivering solid overall ad revenue and growth, and maintaining and growing your customer base.” We are also certified Google AdWords Pros, which to

The post Ignite Digital Achieved Google Premier Partner Status appeared first on Ignite Digital.

Six Secrets for More Effective Email

by cherda12 @ Smarter Searches

Fri Jul 07 12:39:24 PDT 2017

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each...

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Three Considerations of Local SEO

by Max Jennings @ Infinity Digital Agency

Wed Jan 25 13:35:38 PST 2017

By now you probably know what SEO stands for, but just in case you have been living under a rock, SEO stands for search engine optimization. When a consumer makes an internet query, a search engine like Google produces a page, ranking the results based upon a number of factors. SEO takes these important factors

The post Three Considerations of Local SEO appeared first on Infinity Digital Agency.

SEO Content Checklist for 2017

by Garrett Mehrguth @ Directive Consulting

Tue Apr 15 10:17:14 PDT 2014

Consistently creating content that readers love and search engines rank is no easy task.  There are many elements that must be addressed for your voice to be heard amongst the crowd. This...

The post SEO Content Checklist for 2017 appeared first on Directive Consulting.

How to Get Stars in Google Search Results (Without a Penalty)

by Peter Cunningham @ Keyword Performance, LLC.

Fri Jun 16 11:53:51 PDT 2017

Have you noticed those little review stars in Google search results? Of course you have—they really have a way of drawing the eye. For SEO, that means higher click-through rates and more traffic. For small business owners, that can translate to more leads and a better return on their SEO investment. So how do you […]

The post How to Get Stars in Google Search Results (Without a Penalty) appeared first on Keyword Performance, LLC..

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

by Roman Randall @ Summit Digital Marketing

Sat Mar 18 07:35:59 PDT 2017

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week. Search engine optimization (SEO) is like exercising: You can […]

What Marketers Can Learn from Game of Thrones

by cherda12 @ Smarter Searches

Wed Aug 16 11:10:56 PDT 2017

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the...

The post What Marketers Can Learn from Game of Thrones appeared first on Smarter Searches.

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

Mon Aug 14 11:01:44 PDT 2017

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

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The Step by Step Process for B2B Content Syndication

by Sean Thomas Martin @ Directive Consulting

Wed Apr 19 17:20:50 PDT 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote...

The post The Step by Step Process for B2B Content Syndication appeared first on Directive Consulting.

Using Video to Improve Your CRO and Customer Relations

by Sean Thomas Martin @ Directive Consulting

Fri Oct 21 16:15:25 PDT 2016

Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth,...

The post Using Video to Improve Your CRO and Customer Relations appeared first on Directive Consulting.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Mon Jul 17 06:00:19 PDT 2017

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

Captivate & Engage Website Visitors

by SEMbyotic @ SEMbyotic

Wed Jan 22 10:07:38 PST 2014

If your target audience isn't captivated by your content, they might not stick around long enough to discover what makes your business unique.

The post Captivate & Engage Website Visitors appeared first on SEMbyotic.