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Google Penalties & The Causes Of Them

by markedseo @ SEO Mark

Sun Nov 03 21:02:58 PST 2013

Google may penalise your website for one of two reasons – using manipulative methods to increase your site’s rankings or providing a poor experience to people who visit your site. Manipulative methods fall into one of two categories – on-site or off-site. On-site refers to methods used within the technical […]

The post Google Penalties & The Causes Of Them appeared first on SEO Mark.

Website Design Flaws

by Janis @ iMarketing Advertising

Mon Nov 21 15:37:54 PST 2016

Don’t Lose Business Because of WordPress and eCommerce Website Design Flaws Today’s business owners rely heavily on their websites to generate sales and provide ways for clients to communicate with the organization. That means any Website Design Flaws will impact the business’s success. The content...

The post Website Design Flaws appeared first on iMarketing Advertising.

The Muddy Run Part 2 – How Dumb Luck and Some Google-Fu Uncovered a Con Artist

by Josh Rubin @ Creative California

Thu Feb 25 10:31:27 PST 2016

(Read Here for Part 1 - The Muddy Run – How We Found Ourselves Working with a Shady Business and the Lessons Learned) Last week I started telling the story of how we got involved with a client who only had a passing acquaintance with the concept of ethics, and the lessons we learned from the […]

The post The Muddy Run Part 2 – How Dumb Luck and Some Google-Fu Uncovered a Con Artist appeared first on Creative California.

Do you Need Social Media?

by juicedinfo @ Juiced Marketing

Wed Oct 28 15:49:41 PDT 2015

Do you need Social Media to Boost Business? – Digital Marketing   Sounds like a pretty simple question doesn’t it? So how did you answer? It’s important to know how to answer this question but we like to look at it from a few angles (all based from conversations we’ve had with clients):   1)People […]

How to Start a Business Online – Optimizing Your Time to Optimize Your Income

by Brickroad Media @ Brick Road Media

Mon Aug 28 07:49:15 PDT 2017

In the past several weeks, we have expounded on many crucial steps to starting a business online. You have learned how to determine what your target audience needs, the importance of coming up with solutions for that audience, the importance of marketing research and how to conduct it, website facts, …

The post How to Start a Business Online – Optimizing Your Time to Optimize Your Income appeared first on Brick Road Media.

Google Admits Negative SEO Exists

by VR Consultant @ VR Business Marketing

Mon Mar 20 04:10:30 PDT 2017

Google has said over and over gain in the past that websites couldn’t do much to a competitor site to bring down page rank. However, the language suddenly changed with Google’s Matt Cutts stating that negative SEO is somewhat possible but very difficult to achieve. Since search engines value natural links and positive SEO rather […]

LogicalJack Twitter Guide: Sponsored Ads on Twitter

by Jack Britton @ LogicalJack SEO

Mon Feb 22 01:19:25 PST 2016

People use Twitter to connect and engage with what interests them, but of course, also offers opportunities for business to build on the relationships they establish with premium features, including Promoted Tweets, Promoted Accounts, Promoted Trends and Promoted Video (also known as ‘Twitter Amplify’). Businesses are able to leverage the positive connections they have with … Read more →

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Unlock the SEO Power of Facebook in 2 Minutes.

by Third Marble @ Third Marble Marketing

Sun Jan 15 12:21:18 PST 2017

The post Unlock the SEO Power of Facebook in 2 Minutes. appeared first on Third Marble Marketing.

The Fun Isn’t Just For Adults

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Mon May 02 14:33:13 PDT 2016

The competitors are getting an early start these days. The teenage division at the CrossFit Games is even younger than it’s competitors entering it’s second year and the young bloods are already lining up. All of the worlds qualifiers will go directly to California to compete with the best of the best and the athletes are already […]

The post The Fun Isn’t Just For Adults appeared first on Digital Marketing for Small Business | PPL Labs.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Does Social Media Marketing Boost Profits?

by Janis @ iMarketing Advertising

Fri Sep 23 14:38:42 PDT 2016

Social Media Marketing Trends Business owners are constantly looking for ways to enhance profits without investing large amounts of capital. While there are not many ways to accomplish that goal, entrepreneurs are discovering Social Media Marketing, when coupled with search engine optimization (SEO), can significantly...

The post Does Social Media Marketing Boost Profits? appeared first on iMarketing Advertising.

Adios! Google PageRank

by Jack Britton @ LogicalJack SEO

Sat Apr 30 01:17:10 PDT 2016

  Courtesy Of Cornerstone Cellars April 15th 2016 saw the demise of the classic 1-10 Google PageRank scale, although it had not been updated for a few years, Google PageRank had been the go-to tool for SEO’s and Website owners looking to improve their rankings. So What Is Google Pagerank? To put it simply, Google … Read more →

LeBron James Breaks Social Media Silence on Instagram

by Admin @ SearchEngineOptimizationExpert.com

Fri Jul 15 19:11:25 PDT 2016

Cleveland Cavaliers star LeBron James has a ritual he likes to follow every time his team enters the post season and begins chasing the coveted Larry O’Brien trophy.  This ritual entails shutting down all of his social media accounts and going dark on anyone and everyone who could get in his head by posting memes, […]

The post LeBron James Breaks Social Media Silence on Instagram appeared first on SearchEngineOptimizationExpert.com.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

25+ Ways To Get Backlinks

by markedseo @ SEO Mark

Mon Nov 04 22:55:05 PST 2013

Create pieces of content, like articles, guides, tutorials, how-to’s, etc., relevant to your industry, that are better than any other content on the web on that topic. Contact sites linking to similar content and let them know what you’ve created. Add a line above/below your best content stating that others […]

The post 25+ Ways To Get Backlinks appeared first on SEO Mark.

MMGY Global Names Chris Campos President and Chief Operating Officer

by Richard Carufel @ Bulldog Reporter

Thu Sep 14 08:01:58 PDT 2017

MMGY Global, an integrated travel & hospitality organization, announced the appointment of Chris Campos as president and chief operating officer (COO). Campos, who previously held senior leadership positions at Arnold Worldwide (HAVAS), Y&R, BRAVO (WPP), will help MMGY Global scale its business in a period of major growth and expansion following several recent acquisitions. Clayton Reid, current President & Chief Executive Officer (CEO) will continue as CEO of MMGY Global. The hiring of Campos is a testament to the organization’s growth and its vision for its collective agency brands moving forward. MMGY Global will continue its growth organically and globally through additional acquisitions. Following MMGY Global’s

Build Your Email List Fast With An Irresistible Free Offer

by Jennifer Bourn @ Bourn Creative

Tue Jan 10 11:05:18 PST 2017

While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that. The cornerstone of any successful business, online or offline, is its coveted marketing list — the list […]

The post Build Your Email List Fast With An Irresistible Free Offer appeared first on Bourn Creative.

How to Re-Engage Customers That You’ve Lost

by John Nesler @ Creative California

Wed Nov 25 11:41:58 PST 2015

Small business owners tend to focus on the challenge of bringing in new customers. When working with clients, one of our foremost priorities is developing websites, content, and marketing strategies that will develop new leads. But when doing this, it’s easy to overlook the importance of existing clients. Everyone has likely had the experience of […]

The post How to Re-Engage Customers That You’ve Lost appeared first on Creative California.

What is Local Search Engine Optimization & Why Do I Need It?

by Caroline @

Mon Feb 27 12:41:00 PST 2017

We’re not psychic, but there’s a good chance you’re reading this on a mobile device – and it’s probably your smartphone. A recent study by Kleiner Perkins Caufield and Byers found that the average user checks their smartphone up to an astounding 150 times per day. We will reach a point sometime this year where […]

7 things to know about Small Business Website Security

by juicedinfo @ Juiced Marketing

Tue Apr 11 16:26:38 PDT 2017

A lot of conversations over the last six months tend to lead back to digital security for small businesses. Why small businesses? Large businesses tend to be able to support the hiring of in-house IT staff or top tier security firms to monitor their digital properties around the clock. With small businesses allocating funds strategically, […]

What is a Sitemap and Why Do I Need One?

by Carolina @ CC Marketing Online

Tue Jul 16 09:35:01 PDT 2013

“It’s like deja vu all over again.” ~Yogi Berra When working with small business websites, I find common issues coming up again and again, just as in Yogi Berra’s famous quote.  One of the most common – and easily fixable – problems that I see is that they often don’t have a Sitemap. What is […]

The post What is a Sitemap and Why Do I Need One? appeared first on CC Marketing Online.

Summer 2016 Must Read Stats | Part 1

by Tyler Ashe @ New Wine Digital

Tue Sep 20 18:22:17 PDT 2016

Greetings from New Wine Web Design! It’s been a few weeks since we’ve posted a blog as we’ve been busy implementing our newly designed website! We hope you like what you see. Now back to business! Here are some of the can’t-miss internet marketing stats...

The post Summer 2016 Must Read Stats | Part 1 appeared first on New Wine Digital.

Should My Phoenix Business Website Have A Blog?

by Tyler Ashe @ New Wine Digital

Tue Sep 12 15:37:57 PDT 2017

The short and simple answer? Yes, your website should absolutely have a blog! Whether you’re a traditional brick and mortar small business or an ecommerce shop, blogging will increase the number of eyes on your website. More eyes generally means more dollars–whether that’s through ad...

The post Should My Phoenix Business Website Have A Blog? appeared first on New Wine Digital.

6 Reasons for Hiring Web Design Professionals

by Janis @ iMarketing Advertising

Thu Sep 22 15:06:06 PDT 2016

Why hire Web Design Professionals We encounter small business owners every day that continue to misunderstand the value of paying a web design professionals to design their website. They often don’t feel they will get a return on their investment and think it would be...

The post 6 Reasons for Hiring Web Design Professionals appeared first on iMarketing Advertising.

5 Google Algorithm Updates That Changed The Way You View The Internet

by Jack Britton @ LogicalJack SEO

Wed Mar 15 10:22:56 PDT 2017

Google is still gunning for digital marketers that attempt to manipulate search results. An unofficial update dubbed ‘Fred” rattled some SEO companies last week whilst many others (like ourselves at LogicalJack) are rejoicing an increase in traffic. Although Google has not officially acknowledged an algorithm update, it appears Fred is an extension of Penguin designed … Read more →

Website Page Load Times Affect Local Google Search Results

by Third Marble @ Third Marble Marketing

Tue Nov 22 04:48:32 PST 2016

For small, local business owners, having a mobile-ready website that loads quickly is vital to staying on top of local search results and attracting new customers. Consumers Are Impatient While three seconds does not sound like a long time, mobile shoppers who have limited data plans are not going to wait for more than three […]

The post Website Page Load Times Affect Local Google Search Results appeared first on Third Marble Marketing.

The Small Business Toolbox #92

by Gary @ 3Bug Media

Fri Apr 28 11:52:52 PDT 2017

The Small Business Toolbox is your place to find free and low-cost software and services to help grow your business. The resources I post are usually easy to use and will provide some value to your business. All of the tools are ones that I either currently use or have used in the past. I […]

The post The Small Business Toolbox #92 appeared first on 3Bug Media.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

What Do I Do?

by Lauren Ray @ SEOM

Fri Jun 16 10:02:06 PDT 2017

This post comes to us from Michael Johnson, SEO Associate at SEOM Interactive: When it comes to deciding where to shop, consumers turn to reviews. Companies with an online presence have reviews published by Google that give consumers a voice. They rate their individual experiences through stars, photos, and their opinions.  These ratings are of paramount […]

What I Wish I Knew: Coffee Shops

by Samantha Novick @ Stories on Bond Street

Tue Jun 20 09:38:26 PDT 2017

PDF Button Starting a coffee business is not for the faint of heart. It will bring blood, sweat and tears (plus, a lot of caffeine). Yet, there’s still something that makes the pursuit worthwhile despite being strapped for cash, overworked and underpaid, running on a un-human amount of sleep, and grappling with the constant uncertainty […]

The post What I Wish I Knew: Coffee Shops appeared first on Stories on Bond Street.

Metal Men

by Kim Ronemus @ Kim Ronemus Design

Wed Jan 13 13:08:55 PST 2016

When you’re in Wyoming in search of all things design, it’s not hard to imagine that what you run in to is rustic and weathered, strong and a bit scrappy. .. think Marlboro Man design. In keeping with this aesthetic,  the two local artists I was drawn to, Lawrence Bennett and John Simms, chose metal […]

The post Metal Men appeared first on Kim Ronemus Design.

How to Start a Business Online – Website Content

by Brickroad Media @ Brick Road Media

Mon Aug 07 06:26:02 PDT 2017

Thank you for rejoining us this week as we continue to expound on how to start a business online. In our last installment, we specified the act of identifying a need. You learned that it is important to determine your target market and what those individuals search for while online. …

The post How to Start a Business Online – Website Content appeared first on Brick Road Media.

The Right Way to Think About Credit Lines for Business

by j4o Consulting @ j4o Consulting

Thu Jan 12 17:48:00 PST 2017

Check out this great article from the SBA … Access to cash via a line of credit is an important…

Design Makes a Difference

by Brickroad Media @ Brick Road Media

Sun May 07 19:45:04 PDT 2017

Web design is an essential component to your overall success on the World Wide Web. According to marketing experts, a professional website is the most important aspect associated with online presence. In the late 1990s, websites representing businesses required no more than a page designed with the most basic of …

The post Design Makes a Difference appeared first on Brick Road Media.

Search Terms from Search Partners: Why eBay May Be Messing with You

by Lauren Ray @ SEOM

Fri Jul 21 07:51:06 PDT 2017

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

Are You Underestimating Your Mobile Marketing Potential?

by Charles Franklin @ Small Business Trends

Sat Sep 16 04:00:01 PDT 2017

The primary purpose of the book, Mobile Marketing, is to give small businesses a view of the potential using a broader scope of vision.

Google+ Pages, Google Direct Connect, and You – The Future

by LeoSaraceni @ Market & Convert

Tue Nov 08 20:32:29 PST 2011

Google announced Google+ Pages, the most eagerly awaited piece on their recently launched social media journey. Here's why your business needs to have one.

What’s Clogging Up Your Sales Funnel? The Real Reason Why Content Isn’t Helping You Sell.

by Caroline @

Tue May 30 00:15:00 PDT 2017

You’ve invested in the resources to create content, and it’s working. Sort of…maybe. You’re seeing increased traffic to your website. Organic search rankings are going up. It’s all good. There’s just one hiccup – and it’s a big one. Where are all the sales? Additional revenue isn’t proportional to the rise in your search visibility […]

What the $#%@ is SEO?

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Fri Jun 03 11:56:46 PDT 2016

Search Engine Optimization is an intimidating phrase. It may be the word “optimization” that makes it sound like a NASA project but it turns out the concept is pretty simple. The one thing everyone can agree on is that it results in more money.  So why is it so valuable? Google and other search engines are king because they find your […]

The post What the $#%@ is SEO? appeared first on Digital Marketing for Small Business | PPL Labs.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Thu Jun 08 11:19:57 PDT 2017

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, […]

“You Should Never Be Afraid To Out-Lift a Man”

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Tue May 10 13:33:17 PDT 2016

Being yourself is something easier said than done. The world is full of people that post inspiring quotes on social media and those who make plans that never happen. There’s a shortage of people that actually walk the walk and really go after what’s theirs, and Amanda Ruller is a rare breed. A running back […]

The post “You Should Never Be Afraid To Out-Lift a Man” appeared first on Digital Marketing for Small Business | PPL Labs.

8 Benefits of Professional Local Website Design

by Janis @ iMarketing Advertising

Thu Nov 03 11:01:38 PDT 2016

Local Website Design Brick-and-mortar businesses lose sales when staff members are rude or inattentive. In a similar way, online customers’ purchase decisions depend largely on the experiences they have on a business’ website. Below are several reasons businesses of all sizes should work with a...

The post 8 Benefits of Professional Local Website Design appeared first on iMarketing Advertising.

Why You Should Have an Exit Pop for Conversion Rate Optimization

by John-Scott Dixon @ Test

Mon Aug 24 15:14:43 PDT 2015

  Key Tool for Conversion Rate Optimization An exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In [...]

The post Why You Should Have an Exit Pop for Conversion Rate Optimization appeared first on Test.

How to Create A Website That Works When You’re Not Working

by Jennifer Bourn @ Bourn Creative

Wed Dec 21 10:43:38 PST 2016

Today, a website is a fundamental requirement for every business. The process of planning, designing, and building a website is a critical step in establishing and launching a brand, yet website building is often fraught with problems caused by common misconceptions, misinformation, dangerous shortcuts, and poor guidance. While no one thinks it will ever happen […]

The post How to Create A Website That Works When You’re Not Working appeared first on Bourn Creative.

Google My Business: Post Specials, Updates and Promotions Directly To Your Listing

by Gary @ 3Bug Media

Thu Jun 29 12:51:30 PDT 2017

Google has been testing the ability to post directly to your Google My Business listing for awhile now.  But as of June 2017, they have opened up the feature to all businesses. Posting on Google lets you post directly to your Google My Business listing and provides a continued stream of fresh content for people searching […]

The post Google My Business: Post Specials, Updates and Promotions Directly To Your Listing appeared first on 3Bug Media.

3 Reasons Your Small Business Should Have a Loyalty Program

by Chloe Riley @ Blog | Local Business Success Center - SinglePlatform

Wed Feb 01 10:55:00 PST 2017

80% of your business’ revenue comes from just 20% of your customers, and it costs your business 6-7 times more to attract a new customer than it does to keep an existing one. Taking a look at these statistics, the importance of establishing a customer base and learning what it takes to satisfy them is crucial in not only increasing your revenue, but also in saving your business money.

1. Create a Loyal Customer Base

Creating a consistent customer experience is essential to customer retention; it establishes their trust in your small business to deliver quality and satisfaction each time they visit. Not only do customers expect a consistent experience each time, they also expect to be rewarded for their loyalty to your restaurant or brand. By creating a loyalty rewards program that is both simple to understand and clear in what the customer receives when they make a purchase with you, you entice them to revisit your business again in the future.

Considering that almost half of consumers are using loyalty programs more than they were two years ago, it’s safe to assume that loyalty programs are a huge factor in overall customer satisfaction, as well as a great indicator as to what customers want, and even expect from your business. In order to not only attract new customers, but also turn them into regular ones, your business needs to ensure that it can deliver what the customer wants out of their experience with you – and that includes a rewards program.

2. Implement Incentives

69% of consumers said rewards make them more likely to spend money with a particular brand, and 90% of consumers said they would sign up with a fast food or fine dining restaurant if they were offered a customer loyalty program.

Incentivizing customers to purchase your products by placing a reward on them helps the customer justify the purchase; when a customer feels like they’re getting a greater return on their investment with your business than they would purchasing from another, it makes the decision to spend money with you much easier - and may even lead them to spend more. By rewarding your customers for spending money with your restaurant or small business, you give them the peace of mind that they’re getting the best deal in the long run, which will ultimately lead them to choose you again in the future.

3. Keep Up with Your Competitors

As the popularity of loyalty and rewards programs continues to rise, it is imperative to keep up with your competitors and ensure that your customers get the greatest reward by purchasing from you. The demand for a competitive loyalty program is greater than ever before; almost half of customers agree that it would be easy to replace a program with a competitor’s program if it gives them a better reward. Considering there are 2.6 billion active loyalty program memberships in the United States, your customers have a lot to choose from. By keeping your program competitive and rewarding your customers frequently for spending with you, you ensure your business to be the first pick among consumers.

To find out how SinglePlatform can announce your small business’ loyalty program across the web, click here.

Productivity Tips to Help Encourage Work Life Balance

by Jack Britton @ LogicalJack SEO

Sun May 07 06:44:52 PDT 2017

Workplace productivity is one of the most important elements of a successful business, and its no surprise that companies around the world are always striving to increase productivity at every opportunity. However, this push for workplace productivity has often come at the expense of the work-life balance of employees. Most companies that the attitude that … Read more →

Email Marketing 101 for Small Business Owners

by Bradley Miles @ Exceedion

Mon Jun 26 05:00:57 PDT 2017

by Bradley Miles | @bradley_miles   Email Marketing 101 for Small Business Owners Small business owners have already spent a considerable amount of money to get their business started. Because of this, they want to be smart about how they allocate their remaining resources. And one of the biggest [...]

The post Email Marketing 101 for Small Business Owners appeared first on Exceedion.

Google My Business Case Study (sort of)

by Third Marble @ Third Marble Marketing

Tue Jan 10 16:47:47 PST 2017

The post Google My Business Case Study (sort of) appeared first on Third Marble Marketing.

Hiring an SEO Company – How to Screen Prospects and Chose a Winner!

by LeoSaraceni @ Market & Convert

Tue Nov 27 19:43:03 PST 2012

In this post we go over fundamental questions to ask your future SEO company and help you determine how to measure their progress and ability.

We WILL Bring You More Business

by j4o Consulting @ j4o Consulting

Sat Jun 03 21:06:32 PDT 2017

We Make Marketing Simple Dear Mr. or Mrs. Business Owner, Have you spent countless hours and a lot of money…

Small Business Marketing Questions for 2017

by Third Marble @ Third Marble Marketing

Wed Jan 04 16:58:33 PST 2017

The post Small Business Marketing Questions for 2017 appeared first on Third Marble Marketing.

Your Website Design Could be the Key to Better Conversion Rates

by Bradley Miles @ Exceedion

Mon May 29 05:00:32 PDT 2017

by Bradley Miles | @bradley_miles (image credit: pexels.com)   Your Website Design Could be the Key to Better Conversion Rates Conversion rates are important for businesses. The easiest way to define a conversion rate is the rate at which a website visitor (a.k.a. traffic) moves from your [...]

The post Your Website Design Could be the Key to Better Conversion Rates appeared first on Exceedion.

How to Prepare for the Google Mobile Index

by Tyler Ashe @ New Wine Digital

Sun Nov 20 17:54:07 PST 2016

To this point, Google has always maintained a single search index for both mobile and desktop sites. Meaning regardless of what type of device you searched from, you essentially saw the same results–with the exception of the recent bump for sites with the “mobile-friendly” label...

The post How to Prepare for the Google Mobile Index appeared first on New Wine Digital.

The Ever Growing Complexity of Google Search.

by Jack Britton @ LogicalJack SEO

Sat Nov 28 01:15:22 PST 2015

It’s staggering to think about just how far Google has come over the years to connect us to the information we seek, or want to get out there to our ideal audience as a business. I got to thinking about some of the changes over time, after coming across an article over at Wired that talked about … Read more →

Franchise Businesses Expected to Grow Faster Than the Economy This Year

by Michael Guta @ Small Business Trends

Sun Sep 17 09:00:02 PDT 2017

The Franchise Business Economic Outlook for 2017 shows that franchise businesses expected to grow faster than the economy this year. More after the jump.

Why You Need A Website

by Clif Bridegum @ Your Digital Salesman

Thu May 26 10:52:02 PDT 2011

Website, website, website; do you need a website? As a business owner, have you ever said or thought the following: This business has been in my family for 20 years. We have a solid reputation. What do I need a website for? Hey, business is not the greatest, but the economy is not the greatest […]

The post Why You Need A Website appeared first on Your Digital Salesman.

People Over-Selling On FaceBook Are The Worst

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Tue May 24 08:34:45 PDT 2016

Is there anything more annoying than getting those telemarketing calls with recorded voices? They give you a ring a few times a week until you opt out to offer up a free trip to the Bahamas. They’re constantly selling just waiting for someone to bite. Sure, they have some success but it’s very minimal. I think […]

The post People Over-Selling On FaceBook Are The Worst appeared first on Digital Marketing for Small Business | PPL Labs.

Inbound vs. Interruption Marketing: What Gets the Clicks?

by Vicki Mills @ Concord Web Solutions

Mon Jun 03 14:12:12 PDT 2013

SEOmoz, one of the leading providers of online analytics tools and reliable information about search engine optimization, has rebranded itself to just “Moz.” Why? Well the CEO, Rand Fishkin, tiptoes around the issue a bit, but the main reasons seem … Continue Reading »

The post Inbound vs. Interruption Marketing: What Gets the Clicks? appeared first on Concord Web Solutions.

Websites You Don’t Want Backlinks From

by markedseo @ SEO Mark

Fri Nov 01 04:55:36 PDT 2013

You need other websites to link to your site to improve your ranking in Google, however, getting backlinks from some types of websites can do more harm to your site than good. Therefore, it’s important to know what types of sites you don’t want to link to your site. There are […]

The post Websites You Don’t Want Backlinks From appeared first on SEO Mark.

E-commerce vs M-commerce

by analyzedmedia @

Wed May 31 22:38:15 PDT 2017

Gradually, M-Commerce is gaining a strong foothold in the retail industry. It is posing a serious threat to the E-Commerce business. According to Statistics, with more than 50% of total online orders coming from mobile, there is no scope of doubt that by the end of 2015 E-Commerce will meet its tragic end. The various … Continue reading "E-commerce vs M-commerce"

The post E-commerce vs M-commerce appeared first on .

Cash Flow Financing: A Must-Read Guide for Business Owners

by Michael Jones @ Stories on Bond Street

Thu Jul 06 08:05:45 PDT 2017

PDF Button An estimated 99.95% of small business owners seek debt financing to secure the necessary funds for growth opportunities, including opening a new location or bulking up inventory for a busy season. Within the gamut of business loans, you can find it all. On the one hand, some online lenders offering unsecured loans will […]

The post Cash Flow Financing: A Must-Read Guide for Business Owners appeared first on Stories on Bond Street.

10 Reasons All Business Owners Should Plan

by j4o Consulting @ j4o Consulting

Thu Jan 12 17:48:00 PST 2017

Check out this great article from the SBA … Whether you’re just starting out, growing your business or seeking outside…

Small Business Blogging 101

by Bradley Miles @ Exceedion

Mon Jun 05 05:00:30 PDT 2017

by Bradley Miles | @bradley_miles   Small Business Blogging 101 Your small business blog is a valuable marketing tool that will help you position your product and build an online audience that is engaged with your brand. It will provide your small business with a voice which will be [...]

The post Small Business Blogging 101 appeared first on Exceedion.

The Importance of Internet Marketing

by j4o Consulting @ j4o Consulting

Thu May 04 15:54:17 PDT 2017

Any business, big or small, knows the importance of marketing to survive in this competitive market. But over past decade,…

Elee Holtermann: The Summer Rookie

by Kim Ronemus @ Kim Ronemus Design

Wed Jul 11 17:00:00 PDT 2012

As a new addition to the Kim Ronemus Design team, I’d like to introduce myself and tell you a little bit about me. I’m 21, majoring in industrial design and interested in pursuing an engineering minor at the University of Bridgeport. My main focus with industrial design is designing and developing products. I’m constantly trying […]

The post Elee Holtermann: The Summer Rookie appeared first on Kim Ronemus Design.

3 Thoughts To Maximize Referrals

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Sun Aug 28 16:45:24 PDT 2016

Nothing is more valuable than your existing client base telling their friends about you. When you have a strong offering and your clients are spreading the word, their trust is instantly built in. The likeliness of that person showing up to your business skyrockets once you’re referred and that’s the bulk of the battle. We’ve seen the percentage of […]

The post 3 Thoughts To Maximize Referrals appeared first on Digital Marketing for Small Business | PPL Labs.

Where should I focus my link-building strategy?

by Tyler Ashe @ New Wine Digital

Fri Aug 11 13:56:51 PDT 2017

Are you continually getting emails from scammy foreign marketers telling you what you’re doing is wrong? Are they sending you massive lists of directories your website is “missing” from? No one is doubting the power that link-building still holds, but where should you focus your search...

The post Where should I focus my link-building strategy? appeared first on New Wine Digital.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Thu Jun 08 11:30:37 PDT 2017

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses […]

WTFinance with Keap

by Michael Jones @ Stories on Bond Street

Tue Jun 27 10:52:36 PDT 2017

PDF Button For our inaugural issue of WTFinance, Vendors at Canal Street Market share their two cents on money-saving strategies, professional rituals, and what freaks them out most about small business finances. MONEY TALKS MISCELLANEOUS MUSINGS More from Bond Street: WTFinance with Fox Fodder Farm Revamping Retail with Canal Street Market WTFinance with Dandy Farmer

The post WTFinance with Keap appeared first on Stories on Bond Street.

Making Sure Your Social Media Posts Shows The Right Image

by Christina Hawkins @ GlobalSpex Internet Marketing

Fri Sep 15 21:07:47 PDT 2017

Ever wonder why the wrong photo shows up on your social media feeds when you post a new blog or website? I go through how to make sure it does not happen. Plugin Mentioned: https://yoast.com/ – Yoast WordPress SEO Plugin

The post Making Sure Your Social Media Posts Shows The Right Image appeared first on GlobalSpex Internet Marketing.

Selling Your Online Business

by Admin @ SearchEngineOptimizationExpert.com

Mon Jun 20 18:21:44 PDT 2016

If you are interested in selling your web business, please contact me.  I work with some of the top website brokers in the business, but not only that, I personally buy websites for my own portfolio, development, and R & D.  There is nothing more fascinating to me than analyzing a website, which is probably […]

The post Selling Your Online Business appeared first on SearchEngineOptimizationExpert.com.

SEO: Changes to Search in 2017

by Tyler Ashe @ New Wine Digital

Fri Jan 20 12:59:34 PST 2017

We’re well into the first month of 2017 and there is no shortage of action in the world of online search! Your local Gilbert digital marketing team, New Wine Web Design, has as compiled a few pressing predicted and announced changes to search in 2017....

The post SEO: Changes to Search in 2017 appeared first on New Wine Digital.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Mon May 15 20:24:30 PDT 2017

The general business community is now venturing down the path of SEO. Just a few years ago, many business owners and managers didn’t know what SEO even stood for, let alone what it was. By the way, it is Search Engine Optimization (SEO). Back then, the website was the only concern, and many people thought […]

Why Every Small Business Owner Needs to Understand the Cost of Capital

by Michael Jones @ Stories on Bond Street

Thu Jul 06 10:22:23 PDT 2017

PDF Button They say it takes money to make money. Whether it’s through bootstrapping, raising equity, or lending, an upfront investment is often needed to get a business project going. With 99.95% of small business owners using loans to fuel the growth of their businesses, debt financing is the preferred way for entrepreneurs to secure […]

The post Why Every Small Business Owner Needs to Understand the Cost of Capital appeared first on Stories on Bond Street.

Cracking the Freelancer and Contractor Code – and Other Small Business Secrets

by Annie Pilon @ Small Business Trends

Sat Sep 16 09:00:51 PDT 2017

...

What Percentage of Companies that Sell SEO Actually Know SEO?

by Josh Rubin @ Creative California

Sat Jun 24 15:15:54 PDT 2017

Just last weekend, I spent the entirety of a Saturday rebuilding my website. I get these moments of inspiration where I feel like I could improve my site, then I tear it down and build it from the ground up. That's great, but then I also have to go in and do a full SEO […]

The post What Percentage of Companies that Sell SEO Actually Know SEO? appeared first on Creative California.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

How to Prepare Your Social Media Posting Schedule

by Carolina @ CC Marketing Online

Thu Oct 24 11:43:08 PDT 2013

Deciding what and when to post to social media outlets can be a daunting task. Many business owners have rushed to create their Facebook and Twitter pages, only to find themselves stuck trying to figure out what to post about. If this sounds familiar to you, you’re not alone. As you work on preparing a […]

The post How to Prepare Your Social Media Posting Schedule appeared first on CC Marketing Online.

Digital Assistants and SEO for Local Businesses

by Third Marble @ Third Marble Marketing

Tue Dec 06 16:28:00 PST 2016

How Digital Assistants are Affecting Your Search Results It used to be that your small business could be found online through search results that were affected by search engine optimization and pay-per-click ads. All of that is rapidly changing, though, with the new advent of programs such as Google Assistant, Home, and Amazon Echo. While […]

The post Digital Assistants and SEO for Local Businesses appeared first on Third Marble Marketing.

Using Google Analytics to Track Traffic to Your Website

by Carolina @ CC Marketing Online

Tue Jun 11 10:11:15 PDT 2013

Do you track traffic to your website? I’m often surprised by how little Google Analytics is used by the small business owners that I work with. Everyone recognizes the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often overlooked, even though it’s a critical part […]

The post Using Google Analytics to Track Traffic to Your Website appeared first on CC Marketing Online.

How Critical is a Mobile Strategy for Your Small Business?

by Vicki Mills @ Concord Web Solutions

Mon Oct 14 11:02:10 PDT 2013

In a meeting of SEO specialists not long ago, one practitioner stood up to say “You’ve got to optimize for mobile now! About 40% of traffic is coming from mobile, and with the current rate of adoption it’ll be 50% … Continue Reading »

The post How Critical is a Mobile Strategy for Your Small Business? appeared first on Concord Web Solutions.

Using Craigslist to Generate Business

by VR Consultant @ VR Business Marketing

Fri Jun 12 02:41:38 PDT 2015

Perhaps you used it to sell that refrigerator you no longer need or to find a new apartment; whatever your need may be, you’re almost guaranteed to find what you need on Craigslist. How about a writing gig or a part time job at a small, local restaurant? Once again, Craigslist comes through. With such […]

Search Engine Optimization 101 for Small Businesses

by Bradley Miles @ Exceedion

Mon Jun 19 05:00:07 PDT 2017

by Bradley Miles | @bradley_miles   Search Engine Optimization 101 for Small Businesses Are you new to search engine optimization or better known as SEO? SEO is the practice of optimizing your website so that it will appear more prominently on Google and other search engines. It refers to [...]

The post Search Engine Optimization 101 for Small Businesses appeared first on Exceedion.

Free SEO Campaign Blueprint – ConTent Party Rentals in NJ

by LeoSaraceni @ Market & Convert

Sun Dec 11 12:09:51 PST 2011

On the 2nd installment of the Free SEO Campaign Blueprint column, Leo explores the party rental industry in the tri-state area.

How To Build a Tablet Friendly Website that iPad Users Love!

by LeoSaraceni @ Market & Convert

Tue Sep 11 16:47:30 PDT 2012

Recent survey shows tablet usage will surpass desktop by 2015. This article outlines some basic steps to take before you being your table friendly design.

City Tries to Improve Community with Small Business Training Program

by Annie Pilon @ Small Business Trends

Sun Sep 17 12:00:00 PDT 2017

The new Riseup Springfield small business training program offers knowledge, tools and networking opportunities to help small business owners.

[POLL] What’s Your Go-To Small Business Funding Source?

by Shawn Hessinger @ Small Business Trends

Fri Sep 15 12:30:41 PDT 2017

Let us know where you go to find a little extra money to fund your small business.

Email Marketing 101 for Small Business Owners

by Bradley Miles @ Exceedion

Mon Jun 26 05:00:57 PDT 2017

by Bradley Miles | @bradley_miles   Email Marketing 101 for Small Business Owners Small business owners have already spent a considerable amount of money to get their business started. Because of this, they want to be smart about how they allocate their remaining resources. And one of the biggest [...]

The post Email Marketing 101 for Small Business Owners appeared first on Exceedion.

What is Search Engine Optimization?

by Carolina @ CC Marketing Online

Tue Oct 01 13:46:27 PDT 2013

SEO refers to search engine optimization, which is the practice of optimizing website content for search engines. Basically, it means implementing certain techniques that will make it easier for search engines to understand what your site is about so that they can show it in the results when someone searches for a particular word or […]

The post What is Search Engine Optimization? appeared first on CC Marketing Online.

Integration of Twitter Into Your Wider Sales Machine

by Jack Britton @ LogicalJack SEO

Mon Jul 11 07:47:16 PDT 2016

Moving Machine Parts of Marketing   You will be aware by now that Twitter cannot be viewed in isolation. Of course, for micro-businesses, it is a start if you are beginning your marketing on a shoestring. Marketing, however is as broad and deep as you are able or wish to make it. Every business comes … Read more →

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Why December is a Great Time to Review Your Business Plan

by j4o Consulting @ j4o Consulting

Thu Jan 12 17:48:00 PST 2017

Check out this great article from the SBA … While December is a busy time for small businesses trying to…

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Search Engine Optimization 101 for Small Businesses

by Bradley Miles @ Exceedion

Mon Jun 19 05:00:07 PDT 2017

by Bradley Miles | @bradley_miles   Search Engine Optimization 101 for Small Businesses Are you new to search engine optimization or better known as SEO? SEO is the practice of optimizing your website so that it will appear more prominently on Google and other search engines. It refers to [...]

The post Search Engine Optimization 101 for Small Businesses appeared first on Exceedion.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Start a Blog for Your Small Business

by Carolina @ CC Marketing Online

Thu Oct 31 11:04:38 PDT 2013

Are you wondering how to start a blog for your business? This is something that can seem daunting, but it doesn’t have to be. As with anything else, blogging is something that gets easier with practice. In my experience, when it comes to blogging, there are two things to keep in mind: Implementation considerations Mental […]

The post How to Start a Blog for Your Small Business appeared first on CC Marketing Online.

How to Start a Business Online – Identifying a Need

by Brickroad Media @ Brick Road Media

Mon Jul 24 04:20:56 PDT 2017

Last week, we expounded on the fact that starting an online business is quickly becoming a trend among those that seek to harness the power of the virtual world. You learned why a business should transition to the World Wide Web. We also provided information on two of the most …

The post How to Start a Business Online – Identifying a Need appeared first on Brick Road Media.

REI & Content Development Strategy

by John-Scott Dixon @ Test

Tue Feb 23 21:01:27 PST 2016

NOTE: This may be relevant to those working on content development within their organizations (these are great marketing techniques for small business). It's a casual analysis of a nice contribution to the art and science of content marketing. Today, I received a direct mail piece from REI – and boy did they deliver. As a marketer, I [...]

The post REI & Content Development Strategy appeared first on Test.

30 Search Engine Optimization Tips You Can Use

by Carolina @ CC Marketing Online

Tue Jul 02 10:22:03 PDT 2013

Do you have the nagging feeling that your website can’t be found in the search engines? If you use Google analytics to track your website traffic and are disappointed by the results, these search engine optimization tips may help. I’ve provided five tips in each of the key areas for SEO: technical implementation, keywords, on-page […]

The post 30 Search Engine Optimization Tips You Can Use appeared first on CC Marketing Online.

404 Errors – How to Make More Out of Them

by John-Scott Dixon @ Test

Thu Aug 06 07:00:00 PDT 2015

You're 1 Plugin Away From Making the Most Out of 404 Errors NOTE: This post is for WordPress users (however, it applies to all websites). If you check your Google Webmaster Tools (rebranded as Google Search Console) regularly, you may notice a few crawl errors every so often (go to Crawl >> Crawl Errors). The "Not [...]

The post 404 Errors – How to Make More Out of Them appeared first on Test.

Easy to Use Website Design

by bcdtwelve @ Bright Clear Design

Thu Jul 14 11:03:59 PDT 2016

Easy to Use Website Design Bright Clear Design offers easy to use website design. We explained inexpensive website design. Another primary benefit of our services is easy to use website design. It goes hand in hand with our affordable web design and search engine optimization services. Both developer and client benefit True easy to use website design means [...]

The post Easy to Use Website Design appeared first on Bright Clear Design.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Text100 Appoints Rod Cartwright as EMEA Regional Director

by Richard Carufel @ Bulldog Reporter

Fri Sep 15 08:19:30 PDT 2017

Text100, global marketing communications agency, has announced that Rod Cartwright is joining its team as EMEA Regional Director in mid-September 2017. Rod will take over from Cecile Missildine, who is stepping into a new role as Head of Text100’s Global Insights and Analytics unit, after her successful five years in the EMEA role. Rod will build on Text100’s strong positioning across the region and focus on driving the agency’s growth across its core business pillars: strategy, content, PR, social and creative technology. He joins the agency with a remit to inject new dynamism, inspire the region with a fresh approach

Best SEO Jokes

by Admin @ SearchEngineOptimizationExpert.com

Tue Oct 25 08:56:12 PDT 2016

If you can’t laugh at your own self, or your profession, you take yourself too seriously! A few times a year, I do public speaking on Internet Marketing strategy and other related topics, and I always like to get the crowd warmed up before I get into my educating. This year, in Orlando, Florida, I […]

The post Best SEO Jokes appeared first on SearchEngineOptimizationExpert.com.

Small Business Search Engine Optimization Tips

by j4o Consulting @ j4o Consulting

Sun Jan 29 15:07:38 PST 2017

SEO– Leveraging Your Content On The Way to Google Utopia   Web Page Hierarchy. An important search engine marketing tool…

How to Succeed at Email Customer Service

by The SinglePlatform Team @ Blog | Local Business Success Center - SinglePlatform

Wed Feb 15 06:00:00 PST 2017

Email can be a tricky customer service channel. Because you don’t have a voice-to-voice or face-to-face connection, it’s more difficult to gauge how upset a customer might really be and get at the real heart of the issue. However, many customers prefer to send an email rather than call or come into your store because it’s quick and requires little effort on their part. For all these reasons, email customer service won’t be going away any time soon. Here are 3 things you shouldn’t be doing as part of your email customer service program.

1. Don’t Use Canned Responses

Letting a user know you received their inquiry and will get back to them soon is one thing. But actually having your customer service response be a form letter or script is just icky. Does the FAQ page on your website answer a user’s question? Sure, but that doesn’t mean you should just send them a link and call it a day. Take the time to give a customized response that will make your customer feel valued.

2. Don’t Make Excuses

When someone writes in with negative feedback, your first instinct may be to make excuses for the problem. It doesn’t matter what caused the issue or who might be to blame—making excuses won’t resolve the problem. Focus on providing an efficient resolution and winning that person back with attentive, positive service.

3. Don’t Rush Past the Problem to the Solution.

Before you make a hasty reply back to a customer, make sure to read their email carefully and thoughtfully consider how best to respond to them. While the types of issues that come up may be pretty standard for your business, the people who have these issues aren’t—and they each require a slightly different response.

In addition to these 3 things to avoid, here are 3 things you should be doing with email customer service.

1. Use Personalization

When responding to a customer’s inquiry, make sure to personalize your correspondence. Use their name, include any relevant purchase or account information, and be sure to sign off with your name as well. These small touches will ensure that your message sounds genuine and targeted to the customer rather than being an automated message from a system.

2. Set Expectations

If it’s going to take a couple of days to resolve an inquiry, don’t be afraid to tell the customer up front. Setting clear expectations so that the customers knows what the next steps are and when they will be happening will prevent any feelings of impatience or being forgotten about.

3. Provide a Human Element

Humans respond to other humans. When you’re emailing a customer, make sure your message incorporates a human element. Show that you really care about the problems the customer is having. Use informal (but still professional) language rather than stilted business or technical speak. Tell the customer how to reach you if they want to follow up outside of email. Anything you can do to reinforce a human connection will contribute to a more positive interaction between the customer and your business.

The Bottom Line

Email might not be everyone’s preferred customer service channel, but it can be effective when used correctly. Make sure to tailor your communications based on the specific problem and customer, focus on the right resolution rather than the quickest one, set clear expectations for what will happen and when, and give a personal touch to each email you send.

R&J Strategic Communications Promotes Maria Bayas to Digital Account Coordinator

by Richard Carufel @ Bulldog Reporter

Fri Sep 15 08:27:26 PDT 2017

R&J Strategic Communications, a full service integrated marketing and public relations agency, announced the promotion of Maria Bayas to Digital Account Coordinator. In her new role at R&J, Bayas will be responsible for helping to devise and execute digital marketing plans based on the agency’s clients’ strategic goals. She will target specific channels to maximize audience engagement and use her expertise in social media tools and business capabilities to make a difference for the agency’s clients. Her social initiatives will tap into various industry disciplines including B2B, non-profit, real estate, healthcare and consumer goods for large and mid-sized businesses. After

Holiday SEO Tips for the Year End Push for Page One

by Tyler Ashe @ New Wine Digital

Sun Nov 27 16:45:59 PST 2016

If you read our most recent (and most important) article relating to Google’s new mobile search index, you already have an idea as to what you need to be focusing on in early 2017. However, there are a few SEO tactics you can employ to...

The post Holiday SEO Tips for the Year End Push for Page One appeared first on New Wine Digital.

Keyword Research Tools

by Lauren Ray @ SEOM

Wed Sep 06 06:25:00 PDT 2017

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

How to Respond to Negative Reviews Publicly

by VR Consultant @ VR Business Marketing

Wed Mar 22 21:14:44 PDT 2017

Inevitably if you have a business online, you probably also have reviews. Negative reviews are often harsh and feel that way as well. With the online review, you have to be careful. While it’s great to have reviews of your services and products, you may get a negative review once in a while. In this […]

How to Delete A Google Review

by Christina Hawkins @ GlobalSpex Internet Marketing

Wed Jul 12 15:14:05 PDT 2017

It happens, sometimes you might review the wrong business. But, all is not lost! It is possible to delete a review so you can start over. Google doesn’t make it easy to find so I thought I’d give everyone a short tutorial. 1. Go to Google.com and login with the account you used to login.…

The post How to Delete A Google Review appeared first on GlobalSpex Internet Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

The Essential VoIP Guide For Small Business

by Gary @ 3Bug Media

Tue Apr 25 00:38:02 PDT 2017

Being able to make phone calls through the internet has become fairly common, there are hundreds of mobile apps and services that allow you to make Voice Over IP calls or VoIP for short.  From Skype to Gmail Voice, it seems like VoIP communications are everywhere. But is the VoIP quality and reliability there so […]

The post The Essential VoIP Guide For Small Business appeared first on 3Bug Media.

What to Know About SEO: The Importance of Robots.txt

by VR Consultant @ VR Business Marketing

Wed Mar 29 16:11:13 PDT 2017

Every Monday, we’ll be going over a basic yet important need for any SEO strategy. This past week, Google changed the Webmaster Guidelines to include that websites must “not block a destination URL for a Google Ad Product” with a robots.txt file. However, this new guideline was removed the next day. The importance of the […]

How to Effectively Communicate With Your Customers

by Chloe Riley @ Blog | Local Business Success Center - SinglePlatform

Mon Jan 30 14:00:00 PST 2017

Over 75% of consumers prefer to interact with local businesses digitally, as opposed to by phone, text, or traditional mail. Because quality customer service is a huge factor, it is vital to provide your customers what they want. Switch from traditional to digital communication, and make it easier for your customers to get the information they need, the way they want to be reached. Here are three ways to make the switch and satisfy your customers:

1. Be Social

Ditch face-to-face for Facebook because almost half of your consumers expect to engage with you on this social media platform. By updating your Facebook page periodically and inviting your customers to post about their experiences, you pave the way for successful online communication – something they expect you to facilitate.

2. Be Informative

84% of consumers say they want to receive helpful advice and tips from local businesses regarding products or services. Not only does the extra information benefit your customers, it makes your business seem more credible and trustworthy; prompting them to continue purchasing from you.

3. Be Responsible

According to Yodle, over 50% of consumers say they prefer email reminders for appointments and service updates. By keeping track of your customers’ appointments, you make their lives easier and make your business look better. Taking on the task of reminding your customers about their upcoming obligations shows you value their time and your quality of customer service.

By taking these steps to reach customers the way they want to be reached with the information they’re looking for, you promote your business’ reputation and customer service.

Learn how SinglePlatform can ensure that your communication potential with customers is maximized on the web.

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The Muddy Run – How We Found Ourselves Working with a Shady Business and the Lessons Learned

by Josh Rubin @ Creative California

Tue Feb 16 16:41:32 PST 2016

When I started my company, one of the core tenets I kept in mind was to always work ethically and treat people with respect. And I have always tried to partner with other businesses that believed the same. Most of our clients are local, so I get to meet them in person, and make a […]

The post The Muddy Run – How We Found Ourselves Working with a Shady Business and the Lessons Learned appeared first on Creative California.

Brian and Jennifer Bourn Join The Profitable WordPress Developer Bootcamp Faculty

by Jennifer Bourn @ Bourn Creative

Tue Apr 25 10:01:55 PDT 2017

A brand new live event is on tap for this October and if you’re a WordPress developer, you’re going to want to pay attention. My friend Tonya Mork, the talent behind Know The Code, is putting her three decades of engineering and software development experience to work to help WordPress web developers grow, innovate, reduce […]

The post Brian and Jennifer Bourn Join The Profitable WordPress Developer Bootcamp Faculty appeared first on Bourn Creative.

Does Your Organic Search Traffic Measure Up?

by Vicki Mills @ Concord Web Solutions

Wed Jul 10 14:50:19 PDT 2013

A recent study shows that most websites get about half of their overall traffic from organic search. The sites in the study belonged to large enterprises, most of whom invest heavily in PPC and social media marketing. They also tend … Continue Reading »

The post Does Your Organic Search Traffic Measure Up? appeared first on Concord Web Solutions.

Why so much of Investments and Acquisitions in Indian Ecommerce Market?

by analyzedmedia @

Thu Jun 01 23:32:25 PDT 2017

2014 – 2015 seems to be bright year for Ecommerce Market, Investors aggressively funding the Ecommerce Businesses. Look at some of recent Investments and Acquisitions in this industry Ratan Tata Invested in CarDekho.com in Feb 2014 Snapdeal in Aug 2014 Bluestore in Sep 2014 Urban Ladder in Nov 2014 Paytm in March 2015 Xiaomi in … Continue reading "Why so much of Investments and Acquisitions in Indian Ecommerce Market?"

The post Why so much of Investments and Acquisitions in Indian Ecommerce Market? appeared first on .

Something to Think About: LinkedIn Lead Generation

by VR Consultant @ VR Business Marketing

Sat Jun 13 03:04:08 PDT 2015

LinkedIn is well-known as the social network platform that connects professionals, businesses, employers with employees and job hunters with potential offers. LinkedIn conducted a recent study that showed small businesses are using LinkedIn more than ever for social media as they try to beat out competition from Target, Amazon and other big retailers. Companies all […]

How to Write Better Titles and Get More Traffic

by Vicki Mills @ Concord Web Solutions

Tue Apr 02 09:04:13 PDT 2013

In this era of content marketing, the titles that you give to your blog posts or online articles do most of the heavy lifting. A keyword rich title can boost your rankings and search traffic. A catchy title will get … Continue Reading »

The post How to Write Better Titles and Get More Traffic appeared first on Concord Web Solutions.

Search Engine Optimization Improves Website Traffic

by Janis @ iMarketing Advertising

Tue Sep 27 15:27:40 PDT 2016

How can SEO Improve Website Traffic? In the past, websites often generated traffic even though the site might not have contained quality content. Those days are gone. Today, search engines like Google, Bing and Yahoo use complex algorithms to rank sites, meaning stagnant or poorly...

The post Search Engine Optimization Improves Website Traffic appeared first on iMarketing Advertising.

Overcoming Online Marketing Challenges: 5 Options for Finding the Time

by Carolina @ CC Marketing Online

Tue Aug 06 15:19:44 PDT 2013

This is part two of a two-part series about common marketing challenges, especially focusing your efforts and finding the time to market your business online. Last week, the topic was about focusing your efforts. This week, the topic is about a common challenge for small business owners: how will I find the time? There are […]

The post Overcoming Online Marketing Challenges: 5 Options for Finding the Time appeared first on CC Marketing Online.

SEOM Welcomes 4M Communication to the Family!

by Danielle Forte @ SEOM

Fri Mar 10 05:49:59 PST 2017

4M Communication is a full-service public relations agency and the newest division of SEOM Interactive.  At SEOM, we’ve been offering public relations services to our clients for the past three years. However, in the last year or so, our owner, Mark noticed that the requests for PR had been increasing. It became apparent that there […]

The Importance of Local Citation Building for SEO

by Brickroad Media @ Brick Road Media

Sun May 28 20:43:21 PDT 2017

Digital marketing is all about acronyms. “SEO”, “SERP”, “KPI”, “PPV”, “CPM”. Confused yet? Recently, a new acronym was added to the list – “NAP”. This in effect means Citation Building. NAP stands for “Name, Address, Phone Number”. Since the induction of this acronym, virtual business and/or website owners have been introduced to …

The post The Importance of Local Citation Building for SEO appeared first on Brick Road Media.

Hurricane Business Recovery … Not Preparation

by Christina Hawkins @ GlobalSpex Internet Marketing

Tue Sep 12 11:53:22 PDT 2017

So when I started this blog post my ideas was to list and describe all of the necessary things you need to do after a devastating storm. I didn’t want to create a laundry list of what you should have done before the storm. At this point, it’s too late and maybe in poor taste…

The post Hurricane Business Recovery … Not Preparation appeared first on GlobalSpex Internet Marketing.

Demystifying the SEO Voodoo of YouTube Videos

by Caroline @

Tue Jun 13 01:04:00 PDT 2017

You’ve heard the stories. Somebody who doesn’t even know what SEO stands for posts a YouTube video goes went viral and racks up 6 million views. It happens—but that’s an infinitesimal exception to the rule. It’s possible, but the odds are against you. Here’s a video that will put it into context for you. These […]

How B2B Marketing Online Can Work For You

by Carolina @ CC Marketing Online

Tue Jul 09 09:41:00 PDT 2013

If you’re a service professional, it’s helpful to understand how B2B marketing online can support your sales cycle. No, your prospective clients won’t search for “business management consultant,” find your website and purchase a $5000 consulting package (though that would be nice, wouldn’t it?). Instead, they’ll learn more about you, your services, and your area […]

The post How B2B Marketing Online Can Work For You appeared first on CC Marketing Online.

Why Are You Scared?

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Tue Jun 07 11:01:15 PDT 2016

Cambridge, MA – MMA is one of the toughest sports in the world filled with some of the grittiest athletes available. With the popularity of the sport continuously rising, visibility of these athletes continue to rise as well. From trash talking pre-fight all the way to punches and bloody noses in the octagon, just watching some of […]

The post Why Are You Scared? appeared first on Digital Marketing for Small Business | PPL Labs.

3 Unspoken “Laws” of Social Media Success

by Brickroad Media @ Brick Road Media

Sun Jun 11 20:59:08 PDT 2017

Accountability, accessibility enhancement, and attribution are on the minds of every marketer in today’s virtual environments. Larger amounts of time, effort, and money are being spent on digital-based marketing. Social Media success might start to feel like someone is keeping a big secret. Business owners are heading to areas where …

The post 3 Unspoken “Laws” of Social Media Success appeared first on Brick Road Media.

Craft Your Customer Service With These 4 Tips

by Chloe Riley @ Blog | Local Business Success Center - SinglePlatform

Fri Feb 03 13:36:00 PST 2017

Looking for ways to draw more business and grow your customer base? Start with customer service. Put it into perspective: when someone shows care and consideration for your feelings and experiences, is it easier for you to trust that person?

The same situation applies to the business-consumer relationship: when you treat your customers well, you make it easy for them to trust your business.

How is trust relevant to customer service?

They go hand-in-hand. 83 percent of consumers will recommend a trusted company to others and 82 percent will continue to use that brand frequently, according to a recent article by Forbes.

Therefore, customer service facilitates trust, and trust facilitates the attraction and creation of a loyal customer base. Since your customers purchase from you, you also pave the foundation to increase your business’ sales.

What happens when you neglect customer service?

You run the risk of losing customers, and a lot of them. 89% of people will stop doing business with a company if they experience poor customer service. Can you imagine how that would affect your sales?

To avoid losing your customers and your money, ensure your customer service is up-to-par with these four tips:

 1. Make Feedback Easy

Not only should you encourage your customers to make suggestions, you should make it as simple as possible for them to do so. Listing your business across review sites or dedicating a section on your website for customer inquiries is a great way to start. By giving your customers a voice, you empower them to be heard… which brings us to the next point.

 2. Listen Well

Now that your customers have a voice, listen to them! People who have invested money and time with your business deserve to be heard – if they have a concern, comment, or question, take it seriously. If it’s constructive and genuine, implementing it into your business could lead to more satisfied customers down the road.

 3. The Customer is Always Right

Acknowledging and pledging to resolve any negative experiences or issues that a customer has with your business is mutually beneficial – the customer walks away satisfied, while simultaneously leading more customers to you. Ensuring customers they will be taken care of every step of the way, including after they purchase, will create security and reassurance that purchasing with your business is the right decision.

 4. Exceed Expectations

Give your customers all of the information they need to make the most informed   decision when choosing to spend money with your business. Maximizing your online presence is the best way to start; 93% of people research a business before ever setting foot in the door. By giving them information they’re looking for online, and ensuring that it’s consistent with what they experience when they arrive in-store, customers are not only more likely to trust your brand, but follow through with a purchase in-store.

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How BMBC Bettered My Business

by Lauren Ray @ SEOM

Thu Sep 08 05:08:32 PDT 2016

Katie Robbins, owner of The Taste of Tuscany and last year’s winner of BMBC’s Sell it to the Sharks talks about how BMBC has helped her grow her business and continue to succeed. Two years ago, The Taste of Tuscany was just a pipe dream. I never imagined running a business, let alone a  business […]

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Mon May 22 20:19:48 PDT 2017

SEO can be hard to understand and hard to see results without tracking. If you can’t measure it, you can’t improve it. Better yet, if you don’t measure, you don’t know where you might be failing and wasting money! Top SEO firms use a wide variety of tracking tools and metrics, but we have listed […]

Why you Should Hire a Digital Marketing Team

by juicedinfo @ Juiced Marketing

Mon Oct 26 16:23:36 PDT 2015

DIGITAL MARKETING IS CRUCIAL! Yes, I said it, it’s crucial. There is too much competition out there now for you NOT to think it is crucial. Pick one industry or type of business and type it in to Google along with the town you’re located in and just see what you’re up against. Congratulations, you’ve […]

How To Optimize Your eCommerce SEO In 4 Steps

by LeoSaraceni @ Market & Convert

Tue Nov 01 19:34:09 PDT 2011

Use these 4 basic steps to optimize your ecommerce website SEO without frustrations.

How to Create a Small Business Social Media Plan

by The SinglePlatform Team @ Blog | Local Business Success Center - SinglePlatform

Fri Dec 16 11:30:00 PST 2016

Now that you’ve decided which social media networks your business is going to join, it’s time to write out your social media plan. Why Develop a Social Media Plan?

You may be wondering why a social media plan is necessary. After all, maintaining a social media account seems simple enough—you post content, share other peoples’ content, and interact with followers. While this is true to some extent, if your posts and interactions on social aren’t driven by a carefully crafted plan, you may be wasting your time. In order to get the most out of your efforts on social, you have to determine what your goals are and how you’re going to achieve them. Your content will then support those goals.

What Should a Social Media Plan Include?

Each business's social media plan will be unique based on its individual needs. However, every plan should contain the following basic elements as a foundation:

• Audience: Who are you trying to reach? Are they the same people on each social network, or different?
• Goals: What do you hope to achieve by using social media? Do you want to drive engagement and repeat business from current customers? Connect with new customers? Boost traffic to your business’s blog?
• Networks: Which networks will you be posting on?
• Content types: Will you be posting news articles? Videos? Photos? Quotes? Will the type of content you post be the same across every network, or customized?
• Content mix: What percent of content will you post to engage and inform your viewers, and what percent will you use to promote your business’s products, services, specials, and events? The standard mix is 80% informative content and 20% promotional content, but your plan may vary depending on your audience and industry.
• Posting schedule: How many times a day will you be posting on each network? What times during the day will you be posting? Who will be responsible for posting on each network?
• Customer service policy: Who will be in charge of responding to customer service inquiries? How will you handle negative feedback or angry customers?
• Testimonials and reviews: Will you share positive feedback from happy customers on social channels? If so, what format will this feedback be presented in, and how often will you share it?
• Contests and ads: If you plan to run any social contests or ad campaigns, make sure to include those in your plan as well. You should include your concept, budget, and desired outcome so that you can benchmark your results once the campaign has run.

How to Optimize Your Plan

Starting off with a social media plan is a great first step, but as you begin to post regularly and see how your audience interacts with your content, you’ll inevitably end up adjusting your social media plan to maximize your reach and engagement. Make sure to go back and put it down in writing; you never know when you might hand off social media responsibilities to someone else, and you’ll want your plan to be as accurate as possible for that person to follow.

The Bottom Line

Before you invest time and energy into posting great content and engaging with followers on social, make sure you have a solid social media plan in place so that your goals are clear. Then, any time you struggle to come up with content to share, you can go back to these goals for inspiration and guidance.

Your Website Design Could be the Key to Better Conversion Rates

by Bradley Miles @ Exceedion

Mon May 29 05:00:32 PDT 2017

by Bradley Miles | @bradley_miles (image credit: pexels.com)   Your Website Design Could be the Key to Better Conversion Rates Conversion rates are important for businesses. The easiest way to define a conversion rate is the rate at which a website visitor (a.k.a. traffic) moves from your [...]

The post Your Website Design Could be the Key to Better Conversion Rates appeared first on Exceedion.

The Importance of Keeping Your Website Updated

by j4o Consulting @ j4o Consulting

Thu Apr 06 18:23:12 PDT 2017

Over the past decade, the advent of technology has revolutionized the way businesses operate. Right from the way business market…

Digital Marketing Firm Affected by Unknown Algorithm Update

by Lauren Ray @ SEOM

Thu Apr 27 00:10:45 PDT 2017

Last Thursday was anything but normal in Bucks County, Pennsylvania. After a sudden and unexpected algorithm update, the agency noticed something wasn’t quite right at SEOM Interactive. Computer screens began glowing green; office supplies floated away from their places on desks; there was a force in the air no one could recognize. But in a […]

Ch- ch- ch- Changes: SEO Strategies That Used to Work But Don’t Anymore

by Caroline @

Tue Mar 07 16:03:12 PST 2017

You’ve heard about the infamous “5 Stages.” It’s applied to just about anything difficult or frustrating in life. Denial Anger Bargaining Depression Acceptance We’ve heard a lot of our clients apply these life stages to SEO: “I’m doing perfectly fine without this SEO stuff. It’s all a bunch of hype marketers push on me because […]

Stop #SOPA – How Congress Wants To Censor Your Internet

by LeoSaraceni @ Market & Convert

Wed Nov 16 20:33:53 PST 2011

The road to hell is paved with good intentions. Congress wants to stop piracy by shutting down sites like Facebook and Youtube. Can you help us fight it?

Eyes Wide Open: Empowering Tips From a Blind Businessman

by Charles Franklin @ Small Business Trends

Sun Sep 17 06:00:10 PDT 2017

Former actor, Isaac Lidsky, present his vision, something he calls "eyes wide open", on breaking free of the "blind spots" in your own life.

LogicalJack Twitter Guide: Common Mistakes Made On Twitter

by Jack Britton @ LogicalJack SEO

Fri Oct 30 08:33:22 PDT 2015

There are numerous ways to make mistakes on Twitter. Here are our Dirty Dozen of the more commonly made mistakes to be aware of. 1. Ignore bad press at your peril! Many small businesses assume that if you ignore a problem on Twitter it will disappear. The thing to remember is that it takes you … Read more →

The Small Business Toolbox #93

by Gary @ 3Bug Media

Sun May 07 15:27:38 PDT 2017

The Small Business Toolbox is your place to find free and low-cost software and services to help grow your business. The resources I post are usually easy to use and will provide some value to your business. All of the tools are ones that I either currently use or have used in the past. I […]

The post The Small Business Toolbox #93 appeared first on 3Bug Media.

The Missing Ingredient In Your Small Business Marketing Plan

by Gary @ 3Bug Media

Tue Jun 20 06:40:26 PDT 2017

I was speaking to a business owner at an event the other day who owns a successful retail store and she was explaining to me her frustrations with online marketing.  She said she had dedicated the last 6 months to learning everything she could about online marketing and she still can't seem to get anything […]

The post The Missing Ingredient In Your Small Business Marketing Plan appeared first on 3Bug Media.

Super Simple Strategies for SEO Success

by Brickroad Media @ Brick Road Media

Mon Jun 26 05:28:13 PDT 2017

Throughout the history of search engines, websites, blogs, and all things internet, search engine optimization (SEO) has often been viewed as a form of rocket science. Its not that difficult if you follow strategies for SEO Success. It is not at all like rocket science, though, it IS a form …

The post Super Simple Strategies for SEO Success appeared first on Brick Road Media.

How to Start a Business Online – Introduction

by Brickroad Media @ Brick Road Media

Mon Jul 10 07:22:46 PDT 2017

Starting an online business is becoming prevalent among entrepreneurs, passionate internet users, and others that understand the importance of harnessing the virtual world. If you were wondering how to start a business online, youre in the right place. Online business endeavors are often referred to as “electronic commerce”, or as …

The post How to Start a Business Online – Introduction appeared first on Brick Road Media.

The Benefits Of Google Plus For Business

by LeoSaraceni @ Market & Convert

Tue May 08 16:59:14 PDT 2012

Social Media Marketing has exploded and more and more businesses, both small and large, are taking advantage of the benefits […]

The Importance of Google Business

by Janis @ iMarketing Advertising

Tue Nov 08 10:45:08 PST 2016

Exploring Factors for Ranking High in Google Business Business owners are becoming acutely aware of how important it is to improve a website’s visibility. However, there are several Factors For Ranking High in Google Business that must be addressed if that high ranking is to...

The post The Importance of Google Business appeared first on iMarketing Advertising.

Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea

by Bradley Miles @ Exceedion

Mon May 22 05:00:49 PDT 2017

by Bradley Miles | @bradley_miles (image credit: pixabay.com)   Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea You designed your company logo based on an image you’d been doodling on café napkins for some time now, and you even researched the psychology [...]

The post Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea appeared first on Exceedion.

Seasonal Business Marketing Strategies

by Janis @ iMarketing Advertising

Tue Nov 08 12:07:03 PST 2016

Three Marketing Strategies For Your Seasonal Business to Use During the Off-Season Seasonal business for industries such as landscapers, roofers, tax preparers, wedding photographers, and others who do the majority of business in a few months out of every year need a unique marketing approach...

The post Seasonal Business Marketing Strategies appeared first on iMarketing Advertising.

On-Site SEO: Where Does Google Look?

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Thu Jun 16 06:27:14 PDT 2016

I remember a few years ago hearing Marc Cuban investing in SEO and him mentioning how it effects all businesses but I never knew exactly what it meant. Sure I knew how important being found on the internet was because it’s a shortcut to your target market but I never knew how it was done. I figured it […]

The post On-Site SEO: Where Does Google Look? appeared first on Digital Marketing for Small Business | PPL Labs.

Why You Want Google to Love Your Website

by Brickroad Media @ Brick Road Media

Tue Sep 12 08:08:17 PDT 2017

The old adage “build it and they will come” may work well for brick and mortar businesses or baseball fields, but when it comes to websites, not so much! There are literally millions, if not billions of websites on the world wide web, so this begs the question of how …

The post Why You Want Google to Love Your Website appeared first on Brick Road Media.

The Power of Why — How to Determine What Sets Your Business Apart

by Caroline @

Fri Feb 24 12:20:02 PST 2017

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless it’s an expensive purchase). The Internet has become our research vehicle of […]

Connect With Customers by Speaking Their Language

by John Nesler @ Creative California

Fri Sep 02 12:56:27 PDT 2016

I have worked with Creative California for several years now. In that time, I’ve found that one of the most important services we offer to our customers is this: Improving their marketing by getting them to think like their customers. Despite my time here, I’m always a little surprised at how many business owners and […]

The post Connect With Customers by Speaking Their Language appeared first on Creative California.

Social Media 101 for Small Business Owners

by Bradley Miles @ Exceedion

Mon Jun 12 05:00:39 PDT 2017

by Bradley Miles | @bradley_miles   Social Media 101 for Small Business Owners With over 3 billion internet users worldwide and over 2 billion of them with active social media accounts, it’s clear that having a social media presence for your business should be a part of your marketing [...]

The post Social Media 101 for Small Business Owners appeared first on Exceedion.

How Much Does Music Really Matter?

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Wed May 18 06:27:23 PDT 2016

There’s nothing like pulling up to the gym ready to run through a brick wall. Your pre-workout is just about to kick in and you watched a couple motivational videos before you step in to realize you forgot your headphones. How are you suppose to bang out 50 box jumps at the end of the workout without a […]

The post How Much Does Music Really Matter? appeared first on Digital Marketing for Small Business | PPL Labs.

Business Growth Think Tanks – Industry Specific

by juicedinfo @ Juiced Marketing

Tue Nov 17 18:37:47 PST 2015

Growing Your Business with a Think-Tank Have you ever sat around thinking about how to grow your business, and you say to your self, “I wish I could pull ten people in my industry together and just have an hour call about business and growth for my company?” You Have! You get into business because […]

What Makes A Website A High Quality Website?

by markedseo @ SEO Mark

Fri Sep 27 03:00:29 PDT 2013

In short, a high quality website is one that provides relevant, useful content and a good user experience, however, there are many individual factors that need to be considered beyond that summarisation. Spending a lot of money on a site is no guarantee of it being classed as a high […]

The post What Makes A Website A High Quality Website? appeared first on SEO Mark.

There’s Such Thing As Too Much Massage Therapy?

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Mon May 16 16:14:22 PDT 2016

Roger Clemens is one of the most studied baseball players of the past few decades. Being the center of a steroid scandal, he was also a master of his craft and obsessive about routine. One of the most interesting pieces I’ve read about him is how he handled his spring training workouts. One of his […]

The post There’s Such Thing As Too Much Massage Therapy? appeared first on Digital Marketing for Small Business | PPL Labs.

The Nitty-Gritty Podcast: Hedley & Bennett

by Michael Jones @ Stories on Bond Street

Tue Jul 25 08:27:56 PDT 2017

PDF Button Tune in learn how Ellen Bennett built Hedley & Bennett into a multi million-dollar company with $300 and bit of old school know-how. Ellen Bennett, CEO and founder of Hedley & Bennett, embodies the notion of self-made success—the ambitious entrepreneur grew her bustling business from a mere $300 in personal savings into a […]

The post The Nitty-Gritty Podcast: Hedley & Bennett appeared first on Stories on Bond Street.

What is DNS Propagation, and Why Should I Care?

by Caroline @

Tue Jun 06 08:10:00 PDT 2017

Heads up! Stuff is going to happen when we migrate your website to the new host and server. Something’s going to happen to the DNS. And whatever that is will also have an impact on MX Records, too. Didn’t Small Business Mavericks say it had to do with propagation? Isn’t that something you do with […]

How to Start a Business Online – Social Networking

by Brickroad Media @ Brick Road Media

Mon Aug 21 07:32:58 PDT 2017

Thank you for rejoining us as we work our way through our series, How to Start a Business Online. In the past few installations of this series, we have explained how to identify a need among your target audience, providing solutions, the importance of conducting market research, and the website …

The post How to Start a Business Online – Social Networking appeared first on Brick Road Media.

Overcoming Bad Reviews, and Making the Most of Good Reviews

by John Nesler @ Creative California

Fri Aug 26 13:48:40 PDT 2016

One of the key things that we often run into with clients is dealing with the aftermath of a flood of negative press on Yelp and elsewhere. Many clients are completely unaware that they have negative reviews on Yelp, Google My Business, Facebook, and other sites, because they simply don’t know that customers can create […]

The post Overcoming Bad Reviews, and Making the Most of Good Reviews appeared first on Creative California.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Tue May 30 10:23:41 PDT 2017

Small businesses struggle competing with larger competitors every day. We constantly try to compete on technology, breadth of service offerings, and options we can provide for our clients/customers. However, being successful with SEO can help guide overall success in business when competing with some big boys! The topics are focused on SEO, but as you […]

Easy To Implement Local SEO Optimization Tips For Small Business

by Gary @ 3Bug Media

Thu Jul 27 08:49:28 PDT 2017

Every local business wants to be at the top of the Google or Bing search engine results when someone searches for a product or service like theirs. Just think how much business you would have if every time someone searched for, “family dentist in Charlotte”, your family dental practice showed up at the top of […]

The post Easy To Implement Local SEO Optimization Tips For Small Business appeared first on 3Bug Media.

Brand To Boost Referrals, Attract Clients, and Expand Possibilities

by Jennifer Bourn @ Bourn Creative

Fri Mar 31 11:21:36 PDT 2017

Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with […]

The post Brand To Boost Referrals, Attract Clients, and Expand Possibilities appeared first on Bourn Creative.

Why I Recommend WPEngine for WordPress Hosting

by Vicki Mills @ Concord Web Solutions

Fri May 30 07:38:18 PDT 2014

I don’t make hosting recommendations lightly. I’ve been using WPEngine myself for over two years which is about as much time as it takes to convince me they can consistently deliver a high level of service. Web hosting is a mission-critical service … Continue Reading »

The post Why I Recommend WPEngine for WordPress Hosting appeared first on Concord Web Solutions.

Social Media and Your Business

by Shelby Sampsel @ Blog | Local Business Success Center - SinglePlatform

Thu Jan 05 11:43:38 PST 2017

Social Media: You know it’s important for your business and we’ve talked about it before but so many of your are still struggling with getting your social strategies off the ground. New year, new marketing! Learn how important social can be for your business. 

Stay tuned for more tips and tricks to get the most out of your social media profiles. Want more tips and tricks? Subscribed to our Youtube channel!

24 Awesome Free Tools Every Small Business Owner Should Be Using

by Gary @ 3Bug Media

Fri Aug 25 12:42:43 PDT 2017

Most small business owners are on a tight budget, they don't have the money to hire designers, marketers, videographers, etc, so most look to learn how to do things themselves.  And while using DIY software is great, paying for each one every month can add up pretty quickly. There are so many tools available online […]

The post 24 Awesome Free Tools Every Small Business Owner Should Be Using appeared first on 3Bug Media.

All about Engagement: What is It? Why do You want It? How will It benefit Your business? How can You create It?

by Caroline @

Mon Jun 19 23:01:00 PDT 2017

Do either of these two sound familiar? Person A looks you right in the eyes as they warmly greet you and introduce themselves. Your conversation isn’t very long, but they give you their complete attention. You know so because they even asked a few relevant questions. As you part ways, they reiterate the value of […]

Engaging the Audience: Using Social Media to Start the Conversation

by VR Consultant @ VR Business Marketing

Sun Mar 26 03:13:24 PDT 2017

In the 21st century, many businesses are taking on the world of social media. Doing so gives them a bigger platform on which to promote their products, but it also helps them to engage the customers. What are some ways in which this conversation can be started? Ask a Question Whether the business has a […]

Pilates: All The Athletes Are Doing It

by Eric Del Buono @ Digital Marketing for Small Business | PPL Labs

Tue Jul 12 07:11:56 PDT 2016

Kobe Bryant, Tom Brady, Tiger Woods. What do they all have in common? Well besides the countless trophies, awards and 20,000 square foot mansions, all three of these athletes frequently practice pilates. The fact of the matter is that pilates is continuing to gain exposure across more demographics, including men. People are continuing to see it’s very […]

The post Pilates: All The Athletes Are Doing It appeared first on Digital Marketing for Small Business | PPL Labs.

5 Small Business Hacks for Effectively Collecting Late Payments

by Samantha Novick @ Stories on Bond Street

Tue Jun 13 10:32:58 PDT 2017

PDF Button Late payments. They’re the bane of small business owners everywhere, and while dealing with them is never fun, the right approach can mitigate most of the frustration before it happens in the first place. From making the payment process as easy as possible to automating as much as you can, these five smart […]

The post 5 Small Business Hacks for Effectively Collecting Late Payments appeared first on Stories on Bond Street.

Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea

by Bradley Miles @ Exceedion

Mon May 22 05:00:49 PDT 2017

by Bradley Miles | @bradley_miles (image credit: pixabay.com)   Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea You designed your company logo based on an image you’d been doodling on café napkins for some time now, and you even researched the psychology [...]

The post Price Over Payoff: Why Being Cheap with Your Website is a Bad Idea appeared first on Exceedion.

Back Your Business Data Up. You Can’t Afford Not To.

by John Nesler @ Creative California

Wed Dec 02 11:39:54 PST 2015

If you’re ever bored, a surefire way to entertain yourself is to wander up to someone who works in the IT field and say, “Is it okay if I store all of my business’s data on my laptop?” Make sure that there’s something sturdy nearby that you can duck behind, because techies have been known […]

The post Back Your Business Data Up. You Can’t Afford Not To. appeared first on Creative California.

How to Update Your Facebook Business Page

by John Nesler @ Creative California

Thu Apr 14 13:03:39 PDT 2016

Recently, I sat down with a local client who needed some assistance making changes to their website. While we were sitting down with our coffees and discussing these various updates, she mentioned that she wanted to update her business’s Facebook page, because much of the information–location, phone number, email, etc.–was no longer correct. I immediately […]

The post How to Update Your Facebook Business Page appeared first on Creative California.

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by 5 Ways That SEO Can Help Small Businesses – Location Vacances | Travel Destinations For All Purposes @ 8 Ways SEO Propels a Small Business Over a Much-Larger Competitor

Wed Oct 19 00:11:49 PDT 2016

[…] Search engine optimization (SEO) unlocks the full potential of a business’s website. SEO can remedy most of the problems that […]

An SEO Warning To The Outer Banks Visitors Bureau [FACE SLAP]

by LeoSaraceni @ Market & Convert

Thu Dec 15 20:59:24 PST 2011

I was shocked to learn that interest for the Outer Banks has fallen 55% since July 2004, and here are some ways we recommend on how to address the issue.

Online Reviews Are Important for Local Businesses

by Third Marble @ Third Marble Marketing

Thu Dec 22 10:19:44 PST 2016

“How can online reviews affect my local business?” Have you ever bought anything on Amazon without reading the online reviews first? Not likely. That’s because reviews are not written by the company, they’re written by the users of the products or services. Not that everybody trusts online reviews as the only factor in a buying decision, […]

The post Online Reviews Are Important for Local Businesses appeared first on Third Marble Marketing.

Social Media 101 for Small Business Owners

by Bradley Miles @ Exceedion

Mon Jun 12 05:00:39 PDT 2017

by Bradley Miles | @bradley_miles   Social Media 101 for Small Business Owners With over 3 billion internet users worldwide and over 2 billion of them with active social media accounts, it’s clear that having a social media presence for your business should be a part of your marketing [...]

The post Social Media 101 for Small Business Owners appeared first on Exceedion.

NBC10 & Telemundo62 Studio Visit

by Lauren Ray @ SEOM

Tue Dec 06 10:14:48 PST 2016

Lights! Camera! Action! The SEOM Public Relations team (Danielle and Melanie) took a tour of the NBC10 and Telemundo62 studio in Bala Cynwyd on December 1st. The PR duo belongs to the Philadelphia Public Relations Association (PPRA),  the nation’s oldest and largest independent public relations association, and were given this members-only behind-the-scenes peek at how […]

Finding Websites To Get Backlinks From

by markedseo @ SEO Mark

Thu Nov 07 20:50:13 PST 2013

There are multiple methods, which are listed below, that you can use to find websites to get backlinks from. It’s recommended that you use all of the methods, so as to discover as many sites as possible. How many websites you need to find depends on how many backlinks you need, but […]

The post Finding Websites To Get Backlinks From appeared first on SEO Mark.

Small Business Blogging 101

by Bradley Miles @ Exceedion

Mon Jun 05 05:00:30 PDT 2017

by Bradley Miles | @bradley_miles   Small Business Blogging 101 Your small business blog is a valuable marketing tool that will help you position your product and build an online audience that is engaged with your brand. It will provide your small business with a voice which will be [...]

The post Small Business Blogging 101 appeared first on Exceedion.

The Small Business Toolbox #94

by Gary @ 3Bug Media

Mon Jun 05 19:39:51 PDT 2017

The resources I post are usually easy to use and will provide some value to your business. All of the tools are ones that I either currently use or have used in the past. I don't go into much detail here so I encourage you to take some time and explore each one to see […]

The post The Small Business Toolbox #94 appeared first on 3Bug Media.

22 Holiday Marketing Ideas for Local Businesses

by j4o Consulting @ j4o Consulting

Thu Jan 12 17:48:00 PST 2017

Check out this great article from the SBA … Small Business Saturday is over, but it’s not the only opportunity…

Backlink Tips & Advice

by markedseo @ SEO Mark

Wed Nov 06 02:13:40 PST 2013

Backlinks are links on one website that, when clicked, take the user to another site. For example: this is a link, click here, Example, example.com, http://www.example.com. Backlinks can be in the form of an image as well as text. If a link is an image, the anchor link text is the […]

The post Backlink Tips & Advice appeared first on SEO Mark.

Preventing Instead of Remedying – Marketing In Good Times & Bad Times

by LeoSaraceni @ Market & Convert

Wed Dec 07 20:38:44 PST 2011

During good times, it's easy to forget marketing. Specially SEO. But when comes time to remedy the situation, you lose flexibility and end up spending more to fix it.

California Considers 12 Week Leave for Small Business Employees

by Annie Pilon @ Small Business Trends

Sat Sep 16 06:30:42 PDT 2017

New laws proposed in California would give up to 3 months off for family medical leave to any worker at companies with 20 or more employees.

How to Build a Sustainable Referral-Based Business

by Jennifer Bourn @ Bourn Creative

Thu Dec 29 11:03:04 PST 2016

If you’re a business owner, freelancer or entrepreneur, you’re probably going to networking events and conferences, being present on social media, and investing time and resources in blogging, cold calling, advertising, email marketing, search engine optimization, free offers, teleseminars, webinars, online challenges and direct mail. You’re doing it all to chase new leads, make more […]

The post How to Build a Sustainable Referral-Based Business appeared first on Bourn Creative.

7 Ways to Track Your Restaurant Budget

by Samantha Novick @ Stories on Bond Street

Wed Jun 07 07:04:50 PDT 2017

PDF Button Let’s get this out of the way. There is no such thing as a yearly restaurant budget check. When it comes to your bar or restaurant budget, you can’t set it and forget it. Constant tracking and analysis is essential for a profitable business: from calculating your prime cost each week, to keeping […]

The post 7 Ways to Track Your Restaurant Budget appeared first on Stories on Bond Street.

Why You Should Have A Marketing Interest In Pinterest

by LeoSaraceni @ Market & Convert

Sun Apr 01 15:19:29 PDT 2012

New social media platforms come and go every day, but every now and again, one becomes popular enough […]

Google Penalty for Pop-Ups and Interstitials on Mobile

by Third Marble @ Third Marble Marketing

Sat Feb 11 07:44:56 PST 2017

The post Google Penalty for Pop-Ups and Interstitials on Mobile appeared first on Third Marble Marketing.

Overcoming Marketing Challenges: 3 Steps to Focusing Your Efforts

by Carolina @ CC Marketing Online

Tue Jul 30 10:55:56 PDT 2013

If you’re not running into any marketing challenges, you can skip this post. However, if you find yourself struggling to market your business, you might find this information helpful. Based on my own experience and that of my clients, I’ve noticed that the two biggest challenges to marketing online for small businesses are: 1) focusing […]

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SEO Improves Website Traffic

by Janis @ iMarketing Advertising

Fri Sep 23 14:44:42 PDT 2016

SEO Improves Website Traffic for Madison Companies In the past, websites often generated traffic even though the site might not have contained quality content. Those days are gone. Today, search engines like Google, Bing and Yahoo use complex algorithms to rank sites, meaning stagnant or...

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